In recent years the popularity of video content has increased drastically. For app marketing, this means that, in addition to video ads in ad networks,
You know the frustrating feeling when trying to sign up or subscribe for an app and it is the most annoying thing ever? The UI
There are numerous reasons to why this should be a high priority. For one, the more positive ratings the better the app’s ranking but also
When it comes to mobile apps, it really is a jungle out there. With millions of apps on the market, it is not easy to
There are multiple factors that affect app rankings in app stores. Android and iOS take into consideration mostly the same factors, but as always there
We’re glad you found here so you won’t repeat these A/B testing mistakes in your ASO efforts! We listed a few common mistakes that can
Knowing your audience is important, especially in efforts to increase downloads of your mobile game. Appealing to the needs and wants of the player before
What can you learn from your a/b test’s campaign results? You have set up a campaign on Geeklab, it has ended, collected all the data
What is a great way to keep the team motivated and energized before the cold and dark Finnish winter? Packing the whole crew and going
What is the value of blockchain and NFTs to players and game developers? We collaborated with two experts in the field to dive deeper into
