The first half of 2024 is behind us, let’s take...
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The Importance of User Acquisition and Retention in Mobile Game Marketing
Mobile games depend on their players for survival, making both...
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7 Concept Validation Myths Busted
7 Concept validation myths busted is our version of MythBusters....
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A/B testing App Store Assets on Native Tools vs. Third-Party Tools
Native tools vs. third-party tools, how to choose the best...
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Optimizing App Store Live Events with A/B Testing
Ever since both Google and Apple have released their liveops...
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5-Step ASO and A/B Testing Strategy
Are you looking to improve your app or mobile game’s...
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5 Mobile Marketing Myths Debunked
Mobile app and game marketing is a multi-faceted practice that...
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What to Test When You Don’t Have Anything to Test
When it comes to app store optimization, the journey is...
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Dating Apps: App Store Creatives of 5 Top Performers of June 2024
The introduction of dating apps over a decade ago, has...
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How A/B Testing Fuels UA
How A/B testing fuels UA can be divided into two...
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ASO Breakdown: Top 3 Kids’ Life Simulator Apps
Life simulator apps designed for children ages 6–8 show distinct...
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WWDC 2024 & iOS 18: ASO updates
WWDC 2024 kicked off on June 10th, and with it,...
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