Big questions, easy answers.
Fuel up your app growth by identifying the best possible audience fit, through key questions, with the help of our experts.
Getting an initial sense of where your product concept and audience fit sits can be done as a stand-alone test between several ideas or by comparing your idea to a rival or a past effort.
Ideal for validating why there might be market prospects in various locations, whether it's an opportunity or a confirmed disaster, most commonly varying between different ages and levels of fact and fiction.
Ideal for determining which art styles perform best with your intended demographic. Tests could be comprehensive, treatment-specific, or character-specific.
Gives you insight into which core performs best in terms of top-of-the-funnel metrics. It could be, for example, different cores in a game (merge vs match 3 vs 1010)
Understanding which motives (we use quantic foundry) are most effective with your target audience can be done at any point in the product's lifecycle.
Finding the finest techniques to promote your product and motivate your audience may be done at any point in the lifecycle of a product.
Easy, structured process to success.
We've built a structure and certainty, to often unstructured and uncertain processes.
1. Kick Off
We learn about the product, as well as all preceding material, in terms of target audience, product vision, and product stage. If possible, we use or play with the product to better understand what motivations and KSPs it may have.
Most importantly, we go through the goals.
Done as a web-based meeting.
We do our research depending on the kick-off.
Its material will change depending on the campaign's goal.
The study concentrates on major selling elements, the market, art, and subject, as well as motives.
The end result is a readily shareable e-book that does not disclose secrets of the campaign.
We generate hypotheses for 2-4 variants based on the research and goal.
We have another meeting after we've completed both research and hypotheses to go over everything we've done thus far.
4.1 Visual Briefs
For each of the visuals required on the test, we may create visual briefs.
The briefs detail exactly what to do to ensure that the hypotheses are sold correctly.
4.2 Visual Production
Our professionals can also create visuals from the ground up.
Our technical capabilities range from simple 2D to complex 3D.
5. Running the Campaign
Our marketing experts can set up campaigns on Geeklab as well as any advertising channel of your choice.
The tests are supported not only by performance data, but also by a variety of other metrics such as behavior, engagement, and demographics.