• Preparing for testing

    Prep for success by exploring extensive competitor and market analytics on the platform, and using AI image generators.

    Concept Validation Testing

    Ensure your success by testing and validating marketability and the concept on your road to building the next hit.

    App Store Optimization (ASO)

    Maximize your downloads by A/B testing and optimizing the app store product page elements of your mobile game.

    User Acquisition (UA)

    Lower user acquisition costs by identifying the best-performing ads through detailed creative-level analytics and attribution.

  • ASO Dashboard with capabilities for A/B tests, concept validation, competitor analysis, landing page design and surveys.

    Cut your user acquisition costs and boost ad performance with Audiencelab! Lower user acquisition costs by identifying the best-performing ads through detailed creative-level metrics.

  • ASO Dashboard with capabilities for A/B tests, concept validation, competitor analysis, landing page design and surveys.

    Cut your user acquisition costs and boost ad performance with Audiencelab! Lower user acquisition costs by identifying the best-performing ads through detailed creative-level metrics.

growth starts here

Reimagine your mobile marketing for growth

Our ASO experts will guide you through every step of the process.

We’ve seen thousands of campaigns and millions of impressions. With our help you can be sure your app will reach the next level!

Services

Our services have been developed to serve a wide range of mobile marketing needs.

Market Research

We’ll provide you with a comprehensive assessment of your and your competitors’ market positions. We use advanced methods, have extensive experience, and provide fast delivery.

Visual Design

We can assist you with the design and production of effective product page visuals. We have a large network of studios that are ready to produce visuals that fit your art style.

Campaign Setup

We’ve seen thousands of campaigns and millions of impressions. We know what works and what doesn’t. Let us help you set up your next campaign and avoid the common pitfalls.

Web3 Campaigns

Our unique position has given us the opportunity to work with web3 game developers from a very early stage. We’ve gained the experience to help you kickoff and manage your next web3 campaign.

Campaign Management

Ensure your next successful campaign by handing the steering wheel to a Geeklab expert. We’ll take care of everything.

Insights

Our platform accumulates mobile marketing data like no other. We can provide you with valuable insight into your performance and show ways to improve.

The way we work

We've iteratively developed an easy, structured process for success.

1. Kickoff

We learn about the product, as well as all preceding material, in terms of target audience, product vision, and product stage. If possible, we use or play with the product to better understand what motivations and KSPs it may have.

Most importantly, we go through the goals.

Done as a web-based meeting.

2. Research

We do our research depending on the kick-off.

Its material will change depending on the campaign's goal.

The study concentrates on major selling elements, the market, art, and subject, as well as motives.

The end result is a readily shareable e-book that does not disclose secrets of the campaign.

3. Hypotheses

We generate hypotheses for 2-4 variants based on the research and goal.

We have another meeting after we've completed both research and hypotheses to go over everything we've done thus far.

4. Visuals

Visual Briefs
For each of the visuals required on the test, we may create visual briefs.
The briefs detail exactly what to do to ensure that the hypotheses are sold correctly.

Visual Production
Our professionals can also create visuals from the ground up.

Our technical capabilities range from simple 2D to complex 3D.

Most importantly, we go through the goals.

Done as a web-based meeting.

5. Campaign launch

Our marketing experts can set up campaigns on Geeklab as well as any advertising channel of your choice.

Most importantly, we go through the goals.

Done as a web-based meeting.

6. Results

The tests are supported not only by performance data, but also by a variety of other metrics such as behavior, engagement, and demographics.

Most importantly, we go through the goals.

Done as a web-based meeting.

Testimonials

Hear from Our Satisfied Partners

The Geeklab team has provided invaluable insights into our App Store Optimization (ASO) that were previously overlooked, leading to a more defined roadmap for our testing initiatives. Collaborating with them has been an absolute pleasure; they have not only enhanced our understanding of ASO but...

The Geeklab team has provided invaluable insights into our App Store Optimization (ASO) that were previously overlooked, leading to a more defined roadmap for our testing initiatives. Collaborating with them has been an absolute pleasure; they have not only enhanced our understanding of ASO but also helped me demonstrate its value to the company.

Emma Bullen

Directore of new games - Hyper Hippo

Geeklab has played a critical role in our mobile game's development and soft launch process, allowing us to identify the right audience and value propositions from day one. Their expert team has helped us get insights beyond just clicks and conversions, helping us understand everything...

Geeklab has played a critical role in our mobile game's development and soft launch process, allowing us to identify the right audience and value propositions from day one. Their expert team has helped us get insights beyond just clicks and conversions, helping us understand everything from our user demographics and interests to their app store exploration and decision behaviors. They are also some of the nicest, most knowledgeable people in the industry!

Amanda Lulewicz​

Head of Marketing - Muus Collective

Geeklab has been crucial for our pre-launch market testing strategy, helping us gain insight and make decisions at a very rapid pace. From concept testing, to art style choice, and ultimately app store optimization, Geeklab's data has been invaluable in making the right game, for...

Geeklab has been crucial for our pre-launch market testing strategy, helping us gain insight and make decisions at a very rapid pace. From concept testing, to art style choice, and ultimately app store optimization, Geeklab's data has been invaluable in making the right game, for the right audience.

Nuno Teixeira

F. Product Marketing Manager – Multiverse

Geeklab has played a crucial role in our game concept testing workflow. Their analytics have enabled us to effectively assess and compare the market appeal of various design approaches. Additionally, the test outcomes have successfully predicted the real-world marketability metrics, confirming the value of integrating...

Geeklab has played a crucial role in our game concept testing workflow. Their analytics have enabled us to effectively assess and compare the market appeal of various design approaches. Additionally, the test outcomes have successfully predicted the real-world marketability metrics, confirming the value of integrating Geeklab into our early-stage concept testing.

Tomi Huttula

CEO - Cosmic Lounge

Geeklab has been incredibly helpful in conducting A/B tests for our game and art direction. We collaborated with them to test our Steam page and were their first client to do so. The tool is a game-changer for the PC gaming industry given how important...

Geeklab has been incredibly helpful in conducting A/B tests for our game and art direction. We collaborated with them to test our Steam page and were their first client to do so. The tool is a game-changer for the PC gaming industry given how important Steam Pages are to the success of PC games distribution. We obtained valuable insights from the tests and moved forward with the winning variants for our Steam Page that launched recently. Their support throughout the entire process was exceptional, and we were very pleased with the results.

Roboto Games

The team 🫶

Geeklab platform has been invaluable for market-testing our new games, understanding our target audience and improving the marketability of our live games. The consultancy expertise of Geeklab geeks has been eye-opening in setting up our marketability testing processes and improving our success rate with market...

Geeklab platform has been invaluable for market-testing our new games, understanding our target audience and improving the marketability of our live games. The consultancy expertise of Geeklab geeks has been eye-opening in setting up our marketability testing processes and improving our success rate with market tests! I highly recommend Geeklab for all game publishers who want to increase the chances of improving the marketability of their games

Jukka Hilvonen

F. Publishing Director – Nitro Games

Jukka Hilvonen Nitro Games
Geeklab greatly assisted us in not only improving our creatives and UA strategy, but their methodologies are now considered standard practice by our own team. Phenomenal service (they’re nearly always instantly reachable, even across different timezones) & expertise.

Geeklab greatly assisted us in not only improving our creatives and UA strategy, but their methodologies are now considered standard practice by our own team. Phenomenal service (they’re nearly always instantly reachable, even across different timezones) & expertise.

David Pan

Publishing Manager – AAAGame

Geeklab has been and still is one of our key tools for both the evaluation of new concepts and app store optimization. Thanks to the accuracy and depth of data that we’re getting from Geeklab, we’re able to optimise for our target audiences in a...

Geeklab has been and still is one of our key tools for both the evaluation of new concepts and app store optimization. Thanks to the accuracy and depth of data that we’re getting from Geeklab, we’re able to optimise for our target audiences in a rigorous and agile manner, whether our games are already in the market or not.

Kieran O'Leary

F. COO - Rovio

Geeklab is by far the most accurate and cost-effective mobile marketing service available for validating the performance of your product. Extremely expert team!

Geeklab is by far the most accurate and cost-effective mobile marketing service available for validating the performance of your product. Extremely expert team!

Michail Katkoff

Founder – Deconstructor of Fun

Geeklab is a super team that guided us through early marketing validation and did most of the work for us. Very useful and affordable service for teams busy with game development!

Geeklab is a super team that guided us through early marketing validation and did most of the work for us. Very useful and affordable service for teams busy with game development!

Alexey Sazonov

Co-founder – Order of Meta