
Vincent Scala’s Insights to Misleading Ads in Mobile Games
Misleading ads have been a staple of mobile game marketing for years. From exaggerated gameplay sequences to outright fabricated mechanics, these ads are designed to
Prep for success by exploring extensive competitor and market analytics on the platform, and using AI image generators.
Ensure your success by testing and validating marketability and the concept on your road to building the next hit.
Maximize your downloads by A/B testing and optimizing the app store product page elements of your mobile game.
Lower user acquisition costs by identifying the best-performing ads through detailed creative-level analytics and attribution.
ASO Dashboard with capabilities for A/B tests, concept validation, competitor analysis, landing page design and surveys.
Cut your user acquisition costs and boost ad performance with Audiencelab! Lower user acquisition costs by identifying the best-performing ads through detailed creative-level metrics.
ASO Dashboard with capabilities for A/B tests, concept validation, competitor analysis, landing page design and surveys.
Cut your user acquisition costs and boost ad performance with Audiencelab! Lower user acquisition costs by identifying the best-performing ads through detailed creative-level metrics.
Misleading ads have been a staple of mobile game marketing for years. From exaggerated gameplay sequences to outright fabricated mechanics, these ads are designed to
Mastering ASO (app store optimization) is both an art and a science. It requires deep research, constant iteration, and seamless collaboration with user acquisition efforts.
Welcome to read no bullshit tips to UA. When it comes to user acquisition (UA), there’s no shortage of advice, but we headed straight to
For mobile game developers aiming to get the attention of publishers, understanding what publishers prioritize can significantly help secure a deal. We talked to the
While we center app store optimization (ASO) a lot on mobile games, ASO for non-gaming apps is equally as important. Whether you’re marketing a fitness
A guide to transforming mobile user acquisition in a post-IDFA world Introduction The deprecation of Apple’s Identifier for Advertisers (IDFA) has fundamentally shifted the mobile
Whether you’re struggling to engage the right audience or with creative optimization, our article brings actionable tips to help you elevate your UA campaigns. From
After the deprecation of Apple’s IDFA and Google following suit with GAID in the near future, user-level tracking isn’t what it used to be. Where
Mobile games depend on their players for survival, making both user acquisition and retention critical for longevity. This leads to an important question for game
7 Concept validation myths busted is our version of MythBusters. While our mustaches aren’t as impressive as Jamie Hyneman’s, we still have some first-hand insights
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