Mobile games depend on their players for survival, making both user acquisition and retention critical for longevity. This leads to an important question for game
7 Concept validation myths busted is our version of MythBusters. While our mustaches aren’t as impressive as Jamie Hyneman’s, we still have some first-hand insights
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Ever since both Google and Apple have released their liveops features Promotional Content and In-app Events, they have been widely used to engage users, fight
Are you looking to improve your app or mobile game’s conversion rate? With millions of apps competing for attention, standing out in the app store
When it comes to app store optimization, the journey is never truly over. Even when you think you’ve tested everything, another layer exists to uncover.
The introduction of dating apps over a decade ago, has changed the dating world altogether. The cultural impact has been immense and it is no
Both Apple and Google feature an integrated A/B testing tool for store assets. The native tools are extremely useful for testing creatives on organic traffic
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We all need a bit of zen at times, and meditation apps have made it super easy and accessible to incorporate short (or long!) meditations
