Prep for success by exploring extensive competitor and market analytics on the platform, and using AI image generators.
Ensure your success by testing and validating marketability and the concept on your road to building the next hit.
Maximize your downloads by A/B testing and optimizing the app store product page elements of your mobile game.
Lower user acquisition costs by identifying the best-performing ads through detailed creative-level analytics and attribution.
ASO Dashboard with capabilities for A/B tests, concept validation, competitor analysis, landing page design and surveys.
Cut your user acquisition costs and boost ad performance with Audiencelab! Lower user acquisition costs by identifying the best-performing ads through detailed creative-level metrics.
ASO Dashboard with capabilities for A/B tests, concept validation, competitor analysis, landing page design and surveys.
Cut your user acquisition costs and boost ad performance with Audiencelab! Lower user acquisition costs by identifying the best-performing ads through detailed creative-level metrics.
Sounds counterintuitive, but there are instances where “toxic” creatives can hurt your UA campaigns. High click-through rates, falling CPIs, and fast scale feel like proof
Modern attribution in user acquisition isn’t limited by a lack of data. It’s limited by the quality, shape, and timing of the signals we send.
As we outlined in our last post, privacy-first frameworks, delayed signals, and aggregated data have fundamentally changed what “knowing what works” actually means in mobile
Mobile marketing attribution, specifically on iOS, has never been more confusing than it is now. Here’s what you need to know about attribution in 2026.
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In our interview series, Jesse sat down with Joe Schaeppi, co-founder and CEO of Solsten. The conversation spanned everything from Polynesian surfing to player psychology.
In a recent conversation with Luis De La Camara from Rovio, we covered everything from attribution after ATT to the role of brand in building
We recently sat down with John Wright for a candid conversation about mobile marketing, user acquisition, and the state of the industry post-ATT. What started
In mobile game user acquisition, cost per install can make or break your campaign. A high CPI usually means you’re either targeting the wrong audience,
How to scale iOS user acquisition on meta has been a challenge since the deprecation of IDFA in 2021. While iOS users tend to spend