Last week’s post talked about analyzing the results when a winning variant is found. This weeks topic will in turn dig in to how to
We haaaaave a winner! Great success, now what’s next? Analyze A/B test results with a winning variant for better understanding what led to the improved
Wondering which ad network to choose for your A/B testing campaign? Well, here are some pros and cons to help you choose. From our experience,
“What do I need to start A/B testing?” A short answer would be “an idea”, but that’s not all and we’ll take a deeper dive
Your game might not be out yet but your audience is already out there. “What does this mean?”, you ask. It means that you don’t
Our devs have been working hard and while there is something bigger lurking just around the corner, we have a product update in the meanwhile
When we are doing ASO, our goal is to be as visible on the app store as possible, right? Right. It’s like putting up a
Spend as little as possible and get tons of downloads. That’s what every app marketer or company wants for their app, right? It does sound
Personalization in mobile marketing (and in general!) has become a marketing buzzword, and for good reason. It is an opportunity for businesses to increase engagement
Apple’s recent news to possibly allow third-party stores on the App Store would be a significant development in the mobile marketing industry. It has the
