A guide to transforming mobile user acquisition in a post-IDFA world Introduction The deprecation of Apple’s Identifier for Advertisers (IDFA) has fundamentally shifted the mobile
Whether you’re struggling to engage the right audience or with creative optimization, our article brings actionable tips to help you elevate your UA campaigns. From
After the deprecation of Apple’s IDFA and Google following suit with GAID in the near future, user-level tracking isn’t what it used to be. Where
Mobile games depend on their players for survival, making both user acquisition and retention critical for longevity. This leads to an important question for game
7 Concept validation myths busted is our version of MythBusters. While our mustaches aren’t as impressive as Jamie Hyneman’s, we still have some first-hand insights
Native tools vs. third-party tools, how to choose the best platform for A/B testing app store assets? Luckily for mobile marketers, there are options when
Ever since both Google and Apple have released their liveops features Promotional Content and In-app Events, they have been widely used to engage users, fight
Are you looking to improve your app or mobile game’s conversion rate? With millions of apps competing for attention, standing out in the app store
When it comes to app store optimization, the journey is never truly over. Even when you think you’ve tested everything, another layer exists to uncover.
The introduction of dating apps over a decade ago, has changed the dating world altogether. The cultural impact has been immense and it is no
