Introduction Selecting the ideal geographic location for your A/B tests can significantly influence the success...
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Category: Concept Validation
Combining the power of ASO and community building in mobile gaming
In the ever-evolving world of app marketing, adopting a holistic approach that leverages multiple strategies...
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Exploring the top ad networks for app marketers for A/B testing
Wondering which ad network to choose for your A/B testing campaign? Well, here are some...
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What do I need to start A/B testing?
“What do I need to start A/B testing?” A short answer would be “an idea”,...
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How to ASO: Concept Validation
Your game might not be out yet but your audience is already out there. “What...
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Case study: FunCraft finding the right visuals for Wordgrams
In this concept validation set of tests, the aim was to find the right visual...
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How to benefit from a/b testing duringĀ game development
In this post, we’ll look at an example case of how a/b testing can benefit...
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Common A/B testing mistakes and how to avoid them
It can be frustrating to run an A/B testing campaign and not see the results...
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Future of Mobile Marketing: Custom Marketing Funnels
We’ve had this problem with iOS mobile marketing for a long time… Users may discover...
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4 steps to find the best name for your game
What is the best game name? What game names can drive you the best search...
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Questions to go through before developing an app for your company
Making an app seems like a good investment in a world where majority of the...
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