App Store Optimization
Get more app ratings
There are numerous reasons to why this should be a high priority. For one, the more positive ratings the better the app’s ranking but also
Senni-Kaisa Nurmi
November 8, 2022
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App Store Optimization
Make your app stand out
When it comes to mobile apps, it really is a jungle out there. With millions of apps on the market, it is not easy to
Senni-Kaisa Nurmi
November 1, 2022
App Store Optimization
App Store Ranking Factors
There are multiple factors that affect app rankings in app stores. Android and iOS take into consideration mostly the same factors, but as always there
Senni-Kaisa Nurmi
October 25, 2022
App Store Optimization
Don’t do these A/B testing mistakes
We’re glad you found here so you won’t repeat these A/B testing mistakes in your ASO efforts! We listed a few common mistakes that can
Senni-Kaisa Nurmi
October 18, 2022
App Store Optimization
How to utilize the Gamer Motivation model in app marketing
Knowing your audience is important, especially in efforts to increase downloads of your mobile game. Appealing to the needs and wants of the player before
Senni-Kaisa Nurmi
October 5, 2022
App Store Optimization
What to look for in your a/b test’s campaign results
What can you learn from your a/b test’s campaign results? You have set up a campaign on Geeklab, it has ended, collected all the data
Senni-Kaisa Nurmi
September 16, 2022
Random
Geeklab on the road
What is a great way to keep the team motivated and energized before the cold and dark Finnish winter? Packing the whole crew and going
Senni-Kaisa Nurmi
September 8, 2022
Random
The value of blockchain and NFTs for players and game developers — a collab with Struggle C&C and Volt Games
What is the value of blockchain and NFTs to players and game developers? We collaborated with two experts in the field to dive deeper into
Senni-Kaisa Nurmi
August 31, 2022
Case Studies
Case study: FunCraft finding the right visuals for Wordgrams
In this concept validation set of tests, the aim was to find the right visual concept that would appeal the most to its users. The
Senni-Kaisa Nurmi
August 24, 2022
App Store Optimization
Finding an ideal ASO partner
Sometimes app store optimization is on the top priority list but time or other resources are limited. Sometimes the occasional extra hand is needed or
Senni-Kaisa Nurmi
August 10, 2022