App Store Optimization
What do I need to start A/B testing?
“What do I need to start A/B testing?” A short answer would be “an idea”, but that’s not all and we’ll take a deeper dive
Senni-Kaisa Nurmi
February 8, 2023
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Author: Senni-Kaisa Nurmi
App Store Optimization
How to ASO: Concept Validation
Your game might not be out yet but your audience is already out there. “What does this mean?”, you ask. It means that you don’t
Senni-Kaisa Nurmi
February 2, 2023
App Store Optimization
Understanding and tracking metrics for success
When we are doing ASO, our goal is to be as visible on the app store as possible, right? Right. It’s like putting up a
Senni-Kaisa Nurmi
January 19, 2023
App Store Optimization
Get more app downloads for the same budget
Spend as little as possible and get tons of downloads. That’s what every app marketer or company wants for their app, right? It does sound
Senni-Kaisa Nurmi
January 10, 2023
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The potential of personalization in mobile marketing
Personalization in mobile marketing (and in general!) has become a marketing buzzword, and for good reason. It is an opportunity for businesses to increase engagement
Senni-Kaisa Nurmi
January 3, 2023
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Apple opening up for third-party app stores
Apple’s recent news to possibly allow third-party stores on the App Store would be a significant development in the mobile marketing industry. It has the
Senni-Kaisa Nurmi
December 20, 2022
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How to create an ASO strategy: a step-by-step guide
A strong ASO strategy is the way to go to increase an app’s success. Although the app stores’ algorithms sometimes work in mysterious ways, there
Senni-Kaisa Nurmi
December 13, 2022
App Store Optimization
App Store Localization Best Practices
Localization in ASO means much more than a translated store page version. It needs to match culturally, linguistically, and visually to feel authentic. Localization in
Senni-Kaisa Nurmi
December 5, 2022
App Store Optimization
App preview video best practices
In recent years the popularity of video content has increased drastically. For app marketing, this means that, in addition to video ads in ad networks,
Senni-Kaisa Nurmi
November 30, 2022
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Tips for minimizing churn in mobile apps
You know the frustrating feeling when trying to sign up or subscribe for an app and it is the most annoying thing ever? The UI
Senni-Kaisa Nurmi
November 24, 2022