App Store Optimization is the process of improving an app’s visibility and conversion rates in a store, such as the Apple App Store or Google Play Store. It involves optimizing different elements like the app’s title, keywords, description, icon, and screenshots to increase its chances of being discovered by potential users and to encourage more downloads.

Key aspects of ASO include:

• Creative Optimization: Enhancing visual elements like icons, screenshots, and videos to attract users.
• Keyword Optimization: Selecting and optimizing the right keywords to rank higher in search results.

What does the process involve and what are the benefits?

Optimization is done by A/B testing different store elements of your app such as icons, screenshots, descriptions, and other store assets. Testing allows you to make data-based decisions to find the best-performing assets.

Using a third-party tool for testing means driving traffic to app store look-alike pages and measuring the actions on the look-alike page, whereas native testing tools by Google and Apple rely on all traffic to the product page regardless of the source.

What are the benefits of using Geeklab instead of the native store tools?

Geeklab’s testing tools are built specifically for ASO and provide more extensive data and testing options compared to the native tools on app stores, and the key benefits include:

• Create as many tests and different product pages as you need
• Test all elements and aspects of the product pages
• Test in different geographies and platforms
• Isolate the tests from your live app
• Isolate the tests to specific target audiences in specific geographies on specific platforms
• Analyze user behavior data points
• Use user surveys to collect user feedback as part of your tests
• Run multi-funnel testing

Concept validation is the process of testing and verifying whether a visual theme, art style, gameplay feature, or overall product resonates with the target audience before fully developing or launching the product. It involves collecting user feedback and data on user behavior to see which concepts resonate best with the users.

Key aspects of concept validation include:

• Testing different concepts during the development phase to ensure the product is on the right track
• Gathering user feedback on what they like and don’t like about specific concepts to decide which way to develop a product

What does the process involve and what are the benefits?

Concept testing is done by creating different versions of the target concept (e.g. visual theme, art style, feature or product) on test look-alike app store product pages that are linked to active campaigns on ad networks. This allows you to collect user feedback on the different concepts and measure how users interact with them so you can determine which way to develop your app.

Creative level optimization is the process of testing which adverts on ad networks give you high value users. It involves collecting in-app data attributed for each ad creative that you’re using on ad networks to see which ads are generating the best users.

Key aspects of creative level optimization include:

• Testing different adverts and analyzing the in-app data for those adverts
• Making decisions on which ads to drop and which ones to iterate further by utilizing real-time performance data

What does the process involve and what are the benefits?

Creative level optimization is done by setting up your user acquisition campaigns on ad networks, analyzing the in-app data attributed to each creative with Audiencelab, and making decisions with the help of real-time data on which creatives should be dropped and which ones should be optimized further.