The potential of personalization in mobile marketing
Personalization in mobile marketing (and in general!) has become a marketing buzzword, and for good reason. It is an opportunity for businesses to increase engagement
Personalization in mobile marketing (and in general!) has become a marketing buzzword, and for good reason. It is an opportunity for businesses to increase engagement
Apple’s recent news to possibly allow third-party stores on the App Store would be a significant development in the mobile marketing industry. It has the
A strong ASO strategy is the way to go to increase an app’s success. Although the app stores’ algorithms sometimes work in mysterious ways, there
In recent years the popularity of video content has increased drastically. For app marketing, this means that, in addition to video ads in ad networks,
You know the frustrating feeling when trying to sign up or subscribe for an app and it is the most annoying thing ever? The UI
There are numerous reasons to why this should be a high priority. For one, the more positive ratings the better the app’s ranking but also
When it comes to mobile apps, it really is a jungle out there. With millions of apps on the market, it is not easy to