ASO Breakdown
ASO Breakdown: Meditation Apps
We all need a bit of zen at times, and meditation apps have made it super easy and accessible to incorporate short (or long!) meditations
Senni-Kaisa Nurmi
May 14, 2024
All Your Favorite knowledge In One Place 📚
Tag: App marketing
App Store Optimization
ASO Breakdown: What Duolingo is Doing Differently From its Top Competitors
In this ASO breakdown, let’s take a look into the language learning apps. We pulled out the top 10 most downloaded apps on the Google
Jessica Bing Wang
April 2, 2024
ASO & A/B Testing
ASO Breakdown: A Deep Dive into Apple’s App Store Awards Contenders
Apple’s penchant for indie game developers shone brightly in this year’s App Store Awards, highlighting a diverse array of games that encapsulate creativity, passion, and
Jesse Lempiäinen
November 23, 2023
App Store Optimization
Leveraging AI in ASO
In this age of technology, leveraging AI in ASO can boost your app marketing strategy, helping you stay ahead of the competition, and drive significant
Senni-Kaisa Nurmi
June 20, 2023
Random
AppTweak: Boost App Visibility with In-App Events & Promotional Content
In 2021, Apple introduced in-app events (IAEs), allowing marketers to promote events happening inside their apps directly on the App Store. A few months later,
AppTweak
April 21, 2023
Geeklab
Calculating the campaign’s confidence level on Geeklab
This month’s common question we are answering is “How does Geeklab calculate the campaign’s confidence level?” Well, let’s take a deep dive into how Geeklab
Senni-Kaisa Nurmi
March 31, 2023
Random
Wehype: Why Gaming Influencers Are a Must-Have for Modern Marketing Strategies
Introduction There are hundreds of thousands of mobile games available on the Apple app store and Google Play, each trying to grab the attention of
Senni-Kaisa Nurmi
March 23, 2023
App Store Optimization
How to analyze A/B test results with a winning variant
We haaaaave a winner! Great success, now what’s next? Analyze A/B test results with a winning variant for better understanding what led to the improved
Senni-Kaisa Nurmi
March 2, 2023
App Store Optimization
Exploring the top ad networks for app marketers for A/B testing
Wondering which ad network to choose for your A/B testing campaign? Well, here are some pros and cons to help you choose. From our experience,
Senni-Kaisa Nurmi
February 20, 2023
App Store Optimization
Understanding and tracking metrics for success
When we are doing ASO, our goal is to be as visible on the app store as possible, right? Right. It’s like putting up a
Senni-Kaisa Nurmi
January 19, 2023
