We haaaaave a winner! Great success, now what’s next? Analyze A/B test results with a winning variant for better understanding what led to the improved
Wondering which ad network to choose for your A/B testing campaign? Well, here are some pros and cons to help you choose. From our experience,
When we are doing ASO, our goal is to be as visible on the app store as possible, right? Right. It’s like putting up a
Spend as little as possible and get tons of downloads. That’s what every app marketer or company wants for their app, right? It does sound
Personalization in mobile marketing (and in general!) has become a marketing buzzword, and for good reason. It is an opportunity for businesses to increase engagement
Apple’s recent news to possibly allow third-party stores on the App Store would be a significant development in the mobile marketing industry. It has the
A strong ASO strategy is the way to go to increase an app’s success. Although the app stores’ algorithms sometimes work in mysterious ways, there
In recent years the popularity of video content has increased drastically. For app marketing, this means that, in addition to video ads in ad networks,
You know the frustrating feeling when trying to sign up or subscribe for an app and it is the most annoying thing ever? The UI
There are numerous reasons to why this should be a high priority. For one, the more positive ratings the better the app’s ranking but also
