In this age of technology, leveraging AI in ASO can boost your app marketing strategy, helping you stay ahead of the competition, and drive significant
In 2021, Apple introduced in-app events (IAEs), allowing marketers to promote events happening inside their apps directly on the App Store. A few months later,
This month’s common question we are answering is “How does Geeklab calculate the campaign’s confidence level?” Well, let’s take a deep dive into how Geeklab
Introduction There are hundreds of thousands of mobile games available on the Apple app store and Google Play, each trying to grab the attention of
We haaaaave a winner! Great success, now what’s next? Analyze A/B test results with a winning variant for better understanding what led to the improved
Wondering which ad network to choose for your A/B testing campaign? Well, here are some pros and cons to help you choose. From our experience,
When we are doing ASO, our goal is to be as visible on the app store as possible, right? Right. It’s like putting up a
Spend as little as possible and get tons of downloads. That’s what every app marketer or company wants for their app, right? It does sound
Personalization in mobile marketing (and in general!) has become a marketing buzzword, and for good reason. It is an opportunity for businesses to increase engagement
Apple’s recent news to possibly allow third-party stores on the App Store would be a significant development in the mobile marketing industry. It has the
