App Store Optimization
Understanding and tracking metrics for success
When we are doing ASO, our goal is to be as visible on the app store as possible, right? Right. It’s like putting up a
Senni-Kaisa Nurmi
January 19, 2023
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Tag: a/b testing
App Store Optimization
Get more app downloads for the same budget
Spend as little as possible and get tons of downloads. That’s what every app marketer or company wants for their app, right? It does sound
Senni-Kaisa Nurmi
January 10, 2023
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How to create an ASO strategy: a step-by-step guide
A strong ASO strategy is the way to go to increase an app’s success. Although the app stores’ algorithms sometimes work in mysterious ways, there
Senni-Kaisa Nurmi
December 13, 2022
App Store Optimization
App Store Localization Best Practices
Localization in ASO means much more than a translated store page version. It needs to match culturally, linguistically, and visually to feel authentic. Localization in
Senni-Kaisa Nurmi
December 5, 2022
App Store Optimization
App preview video best practices
In recent years the popularity of video content has increased drastically. For app marketing, this means that, in addition to video ads in ad networks,
Senni-Kaisa Nurmi
November 30, 2022
App Store Optimization
Get more app ratings
There are numerous reasons to why this should be a high priority. For one, the more positive ratings the better the app’s ranking but also
Senni-Kaisa Nurmi
November 8, 2022
App Store Optimization
Make your app stand out
When it comes to mobile apps, it really is a jungle out there. With millions of apps on the market, it is not easy to
Senni-Kaisa Nurmi
November 1, 2022
App Store Optimization
Don’t do these A/B testing mistakes
We’re glad you found here so you won’t repeat these A/B testing mistakes in your ASO efforts! We listed a few common mistakes that can
Senni-Kaisa Nurmi
October 18, 2022
App Store Optimization
What to look for in your a/b test’s campaign results
What can you learn from your a/b test’s campaign results? You have set up a campaign on Geeklab, it has ended, collected all the data
Senni-Kaisa Nurmi
September 16, 2022
App Store Optimization
Improve your app’s ranking to get more conversions
Are you looking to improve the visibility and ranking to increase downloads of your app? If you ended up on here, the answer is most
Senni-Kaisa Nurmi
July 29, 2022