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Tag: a/b testing

concept validation
App Store Optimization

How to ASO: Concept Validation

Your game might not be out yet but your audience is already out there. “What does this mean?”, you ask. It means that you don’t

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localization
App Store Optimization

App Store Localization Best Practices

Localization in ASO means much more than a translated store page version. It needs to match culturally, linguistically, and visually to feel authentic. Localization in

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app preview video
App Store Optimization

App preview video best practices

In recent years the popularity of video content has increased drastically. For app marketing, this means that, in addition to video ads in ad networks,

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get more app ratings
App Store Optimization

Get more app ratings

There are numerous reasons to why this should be a high priority. For one, the more positive ratings the better the app’s ranking but also

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make your app stand out
App Store Optimization

Make your app stand out

When it comes to mobile apps, it really is a jungle out there. With millions of apps on the market, it is not easy to

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