When it comes to app store optimization, the journey is never truly over. Even when you think you’ve tested everything, another layer exists to uncover.
We all need a bit of zen at times, and meditation apps have made it super easy and accessible to incorporate short (or long!) meditations
Successful cross-platform games are a great example of expanding the player base. We have recently seen a surge in interest in A/B testing Steam product
This is a story all about how Roamer Games found a theme for Civ Royale. Validating a concept in the development phase of a game
Introduction Selecting the ideal geographic location for your A/B tests can significantly influence the success of your app’s visibility and revenue generation. Based on our
In this age of technology, leveraging AI in ASO can boost your app marketing strategy, helping you stay ahead of the competition, and drive significant
This week our Senior Customer Marketing Manager Emilio shared his ASO and A/B testing insights with Apptica, whose brand new Apptica Talks podcast is freshly
This month’s common question we are answering is “How does Geeklab calculate the campaign’s confidence level?” Well, let’s take a deep dive into how Geeklab
Last week’s post talked about analyzing the results when a winning variant is found. This weeks topic will in turn dig in to how to
We haaaaave a winner! Great success, now what’s next? Analyze A/B test results with a winning variant for better understanding what led to the improved
