Apple’s penchant for indie game developers shone brightly in this year’s App Store Awards, highlighting a diverse array of games that encapsulate creativity, passion, and
Introduction Selecting the ideal geographic location for your A/B tests can significantly influence the success of your app’s visibility and revenue generation. Based on our
In this age of technology, leveraging AI in ASO can boost your app marketing strategy, helping you stay ahead of the competition, and drive significant
This week our Senior Customer Marketing Manager Emilio shared his ASO and A/B testing insights with Apptica, whose brand new Apptica Talks podcast is freshly
This month’s common question we are answering is “How does Geeklab calculate the campaign’s confidence level?” Well, let’s take a deep dive into how Geeklab
Last week’s post talked about analyzing the results when a winning variant is found. This weeks topic will in turn dig in to how to
We haaaaave a winner! Great success, now what’s next? Analyze A/B test results with a winning variant for better understanding what led to the improved
Wondering which ad network to choose for your A/B testing campaign? Well, here are some pros and cons to help you choose. From our experience,
“What do I need to start A/B testing?” A short answer would be “an idea”, but that’s not all and we’ll take a deeper dive
When we are doing ASO, our goal is to be as visible on the app store as possible, right? Right. It’s like putting up a
