Localization in ASO means much more than a translated store page version. It needs to match culturally, linguistically, and visually to feel authentic. Localization in
In recent years the popularity of video content has increased drastically. For app marketing, this means that, in addition to video ads in ad networks,
Google is making some big updates to the Play Store and here’s what’s happening. Support for reacquisition Google says, that their new features are created
There are numerous reasons to why this should be a high priority. For one, the more positive ratings the better the app’s ranking but also
When it comes to mobile apps, it really is a jungle out there. With millions of apps on the market, it is not easy to
There are multiple factors that affect app rankings in app stores. Android and iOS take into consideration mostly the same factors, but as always there
We’re glad you found here so you won’t repeat these A/B testing mistakes in your ASO efforts! We listed a few common mistakes that can
Knowing your audience is important, especially in efforts to increase downloads of your mobile game. Appealing to the needs and wants of the player before
In the first series of this mobile games landscape analysis, we went through the top 200 performing games to see how they look in terms
What can you learn from your a/b test’s campaign results? You have set up a campaign on Geeklab, it has ended, collected all the data
