Last week’s post talked about analyzing the results when a winning variant is found. This weeks topic will in turn dig in to how to
We haaaaave a winner! Great success, now what’s next? Analyze A/B test results with a winning variant for better understanding what led to the improved
Wondering which ad network to choose for your A/B testing campaign? Well, here are some pros and cons to help you choose. From our experience,
“What do I need to start A/B testing?” A short answer would be “an idea”, but that’s not all and we’ll take a deeper dive
When we are doing ASO, our goal is to be as visible on the app store as possible, right? Right. It’s like putting up a
Spend as little as possible and get tons of downloads. That’s what every app marketer or company wants for their app, right? It does sound
A strong ASO strategy is the way to go to increase an app’s success. Although the app stores’ algorithms sometimes work in mysterious ways, there
Localization in ASO means much more than a translated store page version. It needs to match culturally, linguistically, and visually to feel authentic. Localization in
In recent years the popularity of video content has increased drastically. For app marketing, this means that, in addition to video ads in ad networks,
Google is making some big updates to the Play Store and here’s what’s happening. Support for reacquisition Google says, that their new features are created
