This month’s common question we are answering is “How does Geeklab calculate the campaign’s confidence level?” Well, let’s take a deep dive into how Geeklab
Introduction There are hundreds of thousands of mobile games available on the Apple app store and Google Play, each trying to grab the attention of
We haaaaave a winner! Great success, now what’s next? Analyze A/B test results with a winning variant for better understanding what led to the improved
“What do I need to start A/B testing?” A short answer would be “an idea”, but that’s not all and we’ll take a deeper dive
When we are doing ASO, our goal is to be as visible on the app store as possible, right? Right. It’s like putting up a
Spend as little as possible and get tons of downloads. That’s what every app marketer or company wants for their app, right? It does sound
There are numerous reasons to why this should be a high priority. For one, the more positive ratings the better the app’s ranking but also
When it comes to mobile apps, it really is a jungle out there. With millions of apps on the market, it is not easy to
