ASO Breakdown
ASO Breakdown: Meditation Apps
We all need a bit of zen at times, and meditation apps have made it super easy and accessible to incorporate short (or long!) meditations
Senni-Kaisa Nurmi
May 14, 2024
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Tag: App growth
ASO Breakdown
ASO Breakdown: Cross-platform Communication on App Stores
This week, we will explore gaming experiences that seamlessly connect PC and mobile through cross-play functionality. Our goal is to understand how developers convey this
Matteo Michelizzi
April 16, 2024
ASO Breakdown
ASO Breakdown: The Rise of Legend of Mushroom
In the saturated mobile RPG landscape, a new entrant is capturing the imagination and wallets of gamers in the West. Legend of Mushroom, by Joy
Emilio Mellado
March 26, 2024
App Store Optimization
Leveraging AI in ASO
In this age of technology, leveraging AI in ASO can boost your app marketing strategy, helping you stay ahead of the competition, and drive significant
Senni-Kaisa Nurmi
June 20, 2023
Geeklab
Calculating the campaign’s confidence level on Geeklab
This month’s common question we are answering is “How does Geeklab calculate the campaign’s confidence level?” Well, let’s take a deep dive into how Geeklab
Senni-Kaisa Nurmi
March 31, 2023
Random
Wehype: Why Gaming Influencers Are a Must-Have for Modern Marketing Strategies
Introduction There are hundreds of thousands of mobile games available on the Apple app store and Google Play, each trying to grab the attention of
Senni-Kaisa Nurmi
March 23, 2023
App Store Optimization
How to analyze A/B test results with a winning variant
We haaaaave a winner! Great success, now what’s next? Analyze A/B test results with a winning variant for better understanding what led to the improved
Senni-Kaisa Nurmi
March 2, 2023
App Store Optimization
What do I need to start A/B testing?
“What do I need to start A/B testing?” A short answer would be “an idea”, but that’s not all and we’ll take a deeper dive
Senni-Kaisa Nurmi
February 8, 2023
App Store Optimization
Understanding and tracking metrics for success
When we are doing ASO, our goal is to be as visible on the app store as possible, right? Right. It’s like putting up a
Senni-Kaisa Nurmi
January 19, 2023
App Store Optimization
Get more app downloads for the same budget
Spend as little as possible and get tons of downloads. That’s what every app marketer or company wants for their app, right? It does sound
Senni-Kaisa Nurmi
January 10, 2023