Coming up with a winning app or game concept is just the first step towards success. Ensuring that your idea resonates with your target audience
Google Play updates ahead! Google I/O was held yesterday and here are the key takeaways and opportunities for app publishers. More customization options In addition
Multi-funnel, Geeklab’s newest feature is out! What is the multi-funnel feature, you may ask. Let us explain what is is and how it works. Multi-funnel
Welcome to our guide about how to set up a Facebook pixel on your Geeklab campaign. Setting up the pixel is an important step to
This week our Senior Customer Marketing Manager Emilio shared his ASO and A/B testing insights with Apptica, whose brand new Apptica Talks podcast is freshly
This month’s common question we are answering is “How does Geeklab calculate the campaign’s confidence level?” Well, let’s take a deep dive into how Geeklab
Introduction There are hundreds of thousands of mobile games available on the Apple app store and Google Play, each trying to grab the attention of
Last week’s post talked about analyzing the results when a winning variant is found. This weeks topic will in turn dig in to how to
We haaaaave a winner! Great success, now what’s next? Analyze A/B test results with a winning variant for better understanding what led to the improved
Wondering which ad network to choose for your A/B testing campaign? Well, here are some pros and cons to help you choose. From our experience,
