Prep for success by exploring extensive competitor and market analytics on the platform, and using AI image generators.
Ensure your success by testing and validating marketability and the concept on your road to building the next hit.
Maximize your downloads by A/B testing and optimizing the app store product page elements of your mobile game.
Lower user acquisition costs by identifying the best-performing ads through detailed creative-level analytics and attribution.
ASO Dashboard with capabilities for A/B tests, concept validation, competitor analysis, landing page design and surveys.
Cut your user acquisition costs and boost ad performance with Audiencelab! Lower user acquisition costs by identifying the best-performing ads through detailed creative-level metrics.
ASO Dashboard with capabilities for A/B tests, concept validation, competitor analysis, landing page design and surveys.
Cut your user acquisition costs and boost ad performance with Audiencelab! Lower user acquisition costs by identifying the best-performing ads through detailed creative-level metrics.
Your campaign dashboard is lying to you (a little) Every mobile game UA manager knows the Monday ritual. You open the dashboard, sort by CPI,
Meta and TikTok are good at finding more users who behave like the users they are told to optimize for. The catch is that the
Most mobile games already collect an enormous amount of behavioral data. Players complete tutorials, reach levels, watch rewarded ads, make purchases and come back days
Mobile game user acquisition has changed dramatically over the past few years. The days of finding growth by simply identifying the right audience, setting up
Across the mobile games industry, creative lifecycles are getting shorter. As advertisers produce more content and algorithms optimize faster than ever, players are exposed to
When a new advertising campaign launches, the initial metrics usually look incredibly promising, with climbing click-through rates, healthy costs per install, and a steady surge
Every mobile game studio dreams of launching the next hit, spending months or years refining gameplay, creating art, balancing economies, and polishing every single detail
Every mobile performance marketer has been there. You look at a dashboard, see an incredibly low Cost Per Install (CPI), and high-five your creative team.
For years, mobile game growth teams have treated user acquisition and app store optimization as two separate disciplines. UA brings users in, and ASO improves
A partnership built over 6 years In mobile growth, and business in general, success rarely comes from one single channel or one isolated team. The
Hey! Before you go… check out our playbook on how we help games grow. Just leave us your email and you’ll have it!