How to scale iOS user acquisition on meta has been a challenge since the deprecation of IDFA in 2021. While iOS users tend to spend more, especially in key markets like the U.S., this high-value audience comes with increased competition, higher costs, and measurement limitations due to Apple’s App Tracking Transparency (ATT) framework.
You might relate to some of these struggles…
Mobile marketers face significant challenges when running iOS campaigns, primarily due to the limitations of SKAdNetwork (SKAN). Attribution delays and the lack of granular data make it difficult to optimize campaigns in a timely and precise manner. On top of that, Apple’s ATT framework reduces signal quality by restricting user-level tracking. This in turn restricts Meta’s algorithm from effectively learning and scaling campaigns. This combination of delayed insights and weakened optimization signals creates uncertainty around long-term performance. Especially since visibility beyond Day 30 is limited making it riskier for marketers to confidently scale iOS user acquisition on Meta.
How Audiencelab solves iOS scaling challenges
Audiencelab’s creative-level attribution and analytics provide a data-driven solution to these iOS scaling hurdles by optimizing performance at the creative level, improving signal quality, and extending performance insights beyond SKAN’s limitations.
- Creative-level attribution to optimize spend
Instead of relying solely on SKAN’s delayed and aggregated data, Audiencelab provides real-time creative-level attribution, allowing you to:
- Identify high-performing creatives faster and allocate budgets accordingly.
- Optimize Meta’s algorithm signals by supplying better data on user engagement.
- Reduce reliance on broad targeting, enabling more precise audience segmentation.
- Maximizing Meta’s AI with stronger data signals
Meta’s ad platform relies on high-quality conversion signals to optimize campaign performance. However, ATT and SKAN weaken these signals. Audiencelab helps restore campaign efficiency by:
- Aggregating alternative in-app data points to enhance Meta’s machine learning.
- Providing clearer post-install insights beyond SKAN’s limited attribution window.
- Feeding real-time insights back into Meta’s algorithm to improve optimization and scale.
- Extended measurement beyond D30 for sustainable scaling
Scaling on iOS requires confidence in long-term return on ad spend (ROAS), but SKAN’s 30-day limit makes this difficult. Audiencelab solves this by:
- Accessing data without time limitations provides more insights into retention and LTV.
- Connecting UA ad creatives to in-app behavior trends for better growth strategies.
- Providing real-time creative performance insights to continuously refine scaling strategies.
Smarter iOS scaling on Meta
By leveraging Audiencelab’s creative-level attribution and analytics, it’s possible to significantly improve the performance and efficiency of iOS Meta campaigns. It helps reduce wasted ad spend by optimizing creatives and enhancing signal quality. Additionally, ensuring that budget is allocated to what truly works becomes easier. At the same time, Audiencelab boosts Meta’s algorithm efficiency by providing richer, more accurate performance data. This in turn helps drive better optimization and targeting. Most importantly, Audiencelab enables you to scale confidently on iOS by extending measurement capabilities beyond SKAN’s restrictive 30-day window.
Conclusion
We know scaling mobile game UA on iOS can be an uphill battle, but we can help. With creative-level attribution and advanced analytics from Audiencelab, you can reach towards the full potential of iOS campaigns, optimize ad spend, and scale iOS user acquisition on Meta with confidence in high-value markets.
Ready to maximize your iOS UA on Meta? Let’s talk!
