In mobile game user acquisition, cost per install can make or break your campaign. A high CPI usually means you’re either targeting the wrong audience, running with underperforming creatives, or worse, both.
The real issue? Most teams lack visibility into which specific creatives are actually driving installs versus those silently wasting spend.
How creative-level attribution helps cut CPI is by bringing you that visibility. With the right analytics, you can identify what’s working, eliminate what’s not, and make data-backed decisions that reduce spend while boosting performance.
You can’t improve what you can’t see
Most UA teams have a decent handle on average performance across campaigns. You might know that your campaign is getting a $5 CPI overall. But what’s hiding under the hood?
Let’s say you’re running 10 creatives on Meta. Some might be converting at $0.90. Others might be burning your budget at $4.50. If you’re not seeing performance at the creative level, you’re likely over-investing in losers and under-investing in winners.
Without granular visibility, every optimization is a guess and that leads to waste.
Creative-level attribution with Audiencelab
Audiencelab gives you the power to track performance per creative, per audience, and per platform. Instead of just seeing how a campaign performs on average, you can break it down to identify:
- Which creatives are driving the lowest CPI
- Which ones are delivering quality users at scale
- Which audiences or geos respond best to each concept
- Which creatives should be paused immediately
By analyzing this data in real time, you can shift your budget away from high-CPI ads and double down on what works.
From data to decisions
Let’s break it down with a quick example.
Before Audiencelab
A fitness-themed mobile RPG planned a global launch but lacked data on which creatives or messages would resonate with which audience. They risked wasting budget on unvalidated assumptions.
After Audiencelab
They used Audiencelab to test multiple concepts and creatives pre-launch. One theme saw a drop in CPI by 52% than the others. The team refined their strategy based on real user behavior before spending at scale.
Result: Higher conversion, lower risk, all before launch day.
It’s not just about cutting costs
Cutting CPI isn’t about being cheap, it’s about being smart. How creative-level attribution helps cut CPI lies in its ability to show you exactly where your budget is making an impact and where it’s being wasted. With Audiencelab, you’re not just optimizing for installs. You’re building a data-driven system that continuously improves your creative strategy and user acquisition performance. Every insight helps you move faster, spend smarter, and scale more efficiently.
Want to scale your game or app profitably? Let’s talk!
