Creating a good survey

Creating a good survey

Having trouble coming up with content for your survey, or are the results not giving you what you hoped for? Don’t worry! We’ve come up with a handy guide on creating a good survey to get the most out of it.

1. Set clear objectives

This seems like an obvious statement, but it’s crucial to creating a good survey. What exactly do you want to find out? Do you want to know more about your audience, player motivations or general opinions on your product? It’s important to set clear objectives to get the most out of your survey.

2. Your audience

It’s good to consider factors like age, gender, gaming preferences, and level of experience to ensure you collect relevant data in your survey. If you know your audience well, it will be easier to create relevant questions.

If you’re using the survey to find out more about who your audience is, focus on creating questions about age, gender, location, occupation, education level, or any other demographic factors that are important to your research.

3. Survey length

Remember to keep your survey concise, aiming for a survey completion time of 2-5 minutes. Users don’t stay on long and exhausting surveys, so try to be smart with your questions and how you present them.

4. Question types

Try to avoid long or open-ended questions, and instead focus on creating questions that are easy to answer. Scale-based questions are a good example, since you can get informative answers from them while the users have to do minimal work.

Focus on the length and language of the questions. The questions should be formulated so that they do not lead the user to give a certain answer. Aim for simple and easy to understand writing.

Consider including an option like ‘I prefer not to answer’. This makes the user feel better heard and decreases drop-off if users are faced with a difficult question.

5. Have a good flow in your survey

Make sure the order of your questions and the overall experience makes sense from the users point of view. Questions related or close to the same subject should be following each other and create an easy to follow flow.

Here's a list of things to keep in mind when creating a survey!

Extra tips!

Consider adding a data security disclaimer, for example: “The data collected will be used solely for research purposes and will not be shared or disclosed to any third parties”. This will make the user feel more at ease and open to your questions.

We recommend you to always test your survey before publishing it, so you can see what it is like and possibly edit it if needed.

If you’d like to read more about utilising surveys, read our blogpost on how to use surveys in concept validation.

We wish you great success with your surveys! 🚀


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