Apr 15th 2020
App Store Optimisation, what and why?
Imagine if Coca-Cola had the opportunity to single-handedly go to every store where their customers make their final purchase decision and make sure everything is perfectly optimized. It seems pretty far fetched right, taking into account that there are over 1.1 million retail establishments in the USA alone.
For businesses that have their primary location in the app-environment, the story is way different. We've got Apple and Google, two direct stores that attributes pretty much the majority of all the downloads and revenue in the app-market. As a marketer, this puts you in a perfect position. You've got all the possibilities in your hands to optimize these platforms. Even tho we're put in this advantageous position, we still miss on multiple things that we could do.
When you do paid-marketing, 50% of the performance is in the ad-networks, but the other 50% is in the app stores. If you rely on organic traffic app stores is all you can do. Through App Store Optimisation, you can try out different combinations of screenshots, videos, icons, and more.
We've seen that one icon change increased the store conversion by 20%. Running App Store Optimisation continuously will have a massive impact on your business.
Google Play and the iOS App Store, not the same
Too many times, can we see the same creatives in both Google Play and iOS Appstore, even tho both of these platforms are entirely different.
Icon, layout, screenshots, flow, so many things that are entirely different in these channels, yet we still see that developers apply the best practices from Google Play to App Store, without further testing. And there's also a lot of developers who don't optimize at all. Maybe you don't have the tools in place; perhaps you don't know how much value it can bring, or perhaps you just don't have enough time.
How to get started ?
To get started, you can start running tests in Google Play for free. This is highly recommended and can improve your performance in Google Play quite a bit. It will get you started, but it's unfortunately not enough.
With Google Play, you are not able to segment your customers in any way. The test results get mixed with all the organic and paid traffic. So if you want to optimize your paid traffic, it isn't possible with Google. Also, if you're going to test holistic concepts (everything from the Facebook ad to the store page), you cannot do that with Google Play as you lose the connection between your ad to the specific page as Google randomizes the traffic between all the variants. App Store, on the other, doesn't allow you to test anything.
This is why we created a company that allows you to tackle these issues. With Geeklab, you can test anything on a look-alike store page, after which you can redirect users to either the real App Store page or whatever location you want.
Related Stories
Suomalaiset opiskeluapplikaatiot ja niiden kehityskohdat
Ajat joita elämme, on laittanut kaikki meistä tilanteis... Read More
Miira Vehviläinen
How many people have installed iOS 14?
iOS 14 adaptation rates are coming in fast. After just a ... Read More
Jesse Lempiäinen
How to validate your marketability with Facebook campaigns!
Setting up campaigns can seem to be an overwhelming techn... Read More
Jesse Lempiäinen
How to setup an ASO Facebook Campaign!
Setting up campaigns can seem to be an overwhelming techn... Read More
Jesse Lempiäinen
ASO Vocabulary - First steps in becoming an ASO Specialist
ASO
App Store Optimization, improving seve... Read More
Miira Vehviläinen
Make it stand out - How to make an App: Part 3
In order to make your App ... Read More
Miira Vehviläinen
Screenshot Trends - What is next?
Screenshots are an essential part of alluring users in do... Read More
Miira Vehviläinen
Set your goal and brainstorm - How to make an App: Part 1
Today Apps vary from so many categories to another. You c... Read More
Miira Vehviläinen
Apple WWDC 2020: ASO recap
Due to the current situation, Apple kicked off its annual... Read More
Jesse Lempiäinen
Am I a gamer?
I scrolled through my iPhone's screen time the other day ... Read More
Miira Vehviläinen
Perfecting the Finished Product: Why A/B Testing is a Vital Step for Your Digital Marketing
Today's digital marketplace can be an overwhelming experi... Read More
Jani Torppa
Custom Details Page (CDP) by Google Play. What will it change?
Regardless of the number of ads you run, in most cases, t... Read More
Jesse Lempiäinen
Mobile Apps: What are the next industries to benefit by shifting their operations to apps?
Everyday, we are taking more and more steps towards mobil... Read More
Jesse Lempiäinen
Case Study: How Rovio decreased their user acquisition cost by 20%
Rovio has been using Geeklab for both ASO A/B te... Read More
Jesse Lempiäinen
The Ultimate App Submission marketing guideline 2020
Screenshots come in multiple sizes. Big and small, portra... Read More
Jesse Lempiäinen
Improve marketability, save millions
At its core, improving marketability m... Read More
Jani Torppa
Why and how to add a Facebook Pixel to Geeklab
Facebook pixel is a tool that allows external application... Read More
Jesse Lempiäinen
3 production phases to run ASO in 2020!
App Store Optimization is crucial, but... Read More
Jani Torppa
Why you need to focus on your icon!
The one single element that follows you through the entir... Read More
Jesse Lempiäinen