“Maximizing game performance with store intelligence and industry benchmarks” was originally published on the GameAnalytics blog.
Achieving success when creating a game requires more than creativity and innovation. Benchmarking your game’s performance against the industry, understanding your players’ behavior, and ensuring visibility in the stores are just as important. From knowing and correctly interpreting your KPIs to performance comparison and trend identification, game industry benchmarks and store intelligence offer a grand scale to setting realistic goals and expectations. Read more about the key to maximizing game performance with store intelligence
Understanding Store Intelligence
Top-ranked games didn’t get there by chance. Store Intelligence offers a window into the relationship between store rankings and user engagement metrics. By examining changes in rankings, you can gain deeper insights into player behavior and preferences.
For example, you can analyze the ranking positions of successful games in your category and genre. You can then use their gameplay mechanics, art styles, and user reviews to identify common elements across successful titles that resonate with players. This information can guide your game development decisions.
Further, you can assess store ranking fluctuations and their connection to in-game monetization to optimize pricing models and in-app purchases, driving more revenue. This approach can help you optimize your monetization strategies. GameAnalytics, the store intelligence provider, shares more tips for leveraging these insights in their 101 guide to store rank data interpretation.
Leveraging Industry Benchmarks
Industry Benchmarks provide developers with comparative data on key metrics such as retention, monetization, and engagement. By benchmarking your games against industry standards, you can identify trends, patterns, and performance outliers to make informed decisions about your game development strategies. Furthermore, you are offered insights into player preferences and market trends, allowing you to set realistic goals and performance expectations for your own games.
For instance, by analyzing how changes in session length correlate with retention rates, you can pinpoint optimal session durations that keep players coming back for more. Similarly, understanding how playtime affects retention can inform decisions about game pacing, content depth, and progression mechanics to enhance player engagement over time. To complete their store intelligence tool, industry benchmarks are also part of GameAnalytics’ offerings. You can explore the endless possibilities of this tool in their benchmarking guide.
Combining Store Intelligence and Industry Benchmarks
When combined, Store Intelligence and Industry Benchmarks offer a holistic approach to game optimization. By analyzing store rankings in conjunction with industry benchmarks, you can better understand player behavior and market dynamics. For example, you can identify correlations between store rankings and retention rates, allowing you to refine their promotional strategies and pricing models accordingly. Additionally, you can leverage industry benchmarks to set performance goals and track your progress over time, ensuring continuous improvement and success in the competitive gaming landscape.
Actionable Insights for Developers
To benefit from Store Intelligence and Industry Benchmarks, you should take a proactive approach to data analysis. By regularly monitoring key metrics and trends, you can identify areas for improvement and implement targeted optimizations to enhance your games’ performance.
We recommend you leverage A/B testing and experimentation to validate game concepts and optimize app store performance. See how Geeklab can help you with that.
Store Intelligence and Industry Benchmarks are invaluable tools for game developers who are ready to succeed in this competitive gaming industry. Combining these two data sources gives you comprehensive insights into player behavior, market trends, and performance metrics, enabling you to make informed decisions and drive continuous improvement in your games.
