How to setup an ASO Facebook Campaign!

How to setup an ASO Facebook Campaign! Aug 11th 2020

Aug 11th 2020

How to setup an ASO Facebook Campaign!

Setting up campaigns can seem to be an overwhelming technical task with weird and messy dashboards, so we made a step-by-step guide for you to follow.



Pre-work


There's a few things you need to do before you jump into the action.


Make sure that you have:




Keep your Geeklab open on another tab and head over to Facebook's Ads Manager.



[1] Setup a new campaign.



Start off by creating a new campaign.


image



In the next section, pick conversions as your marketing objective, give your campaign a fancy name and click continue.


image



[2] Configure conversion events


  1. Pick website as the destination
  2. Pick the Facebook Pixel that you've also configured on Geeklab. Below it pick Purchase as the event. The circle might be red or yellow, but it will turn green as it starts to receive events. You can always double check that it works through Facebook Events Manager, and using the preview-link of your app instead of the tracking link.

image



[3] Apply targeting.


You can use either detailed targeting, or go broad. Ideally this should match your normal UA demographics. Try to limit yourself at least to one GEO at a time, but feel free to experiment with even more detailed targeting with interests f.ex.


image



[4] Ad Placements


Next you need to pick where the ads will be shown at.


  1. Pick manual placements for you to be able to edit these settings.
  2. Pick the placements on Facebook's inventory. We recommend picking one type of placements (f.ex different Facebook and Instagram feeds) instead of running the campaigns on every placement. If you run ads both on Facebook audience networks and feeds, the overall data won't be as comparable as Audience Network has completely different figures and benchmarks than feeds f.ex.
  3. This one is the most important one. Make sure you only target the users with the correct mobile device, Android or iOS.

image



[5] Ad Creative


Next pick up your media type and identity, ideally this should be your best performing ad creative.


image




You can modify the ad as you want but there's one thing you need to nail down. Make sure you put the campaign tracking-link to the Website URL input. So head back to Geeklab, open your campaigns tab, and click on the tracking link.


Make sure it is the campaign tracking link, not the app tracking link.


Paste that to the website URL input on Facebook's ad manager.


image



[7] Conversion Tracking


Next, make sure your conversion tracking is set as shown below, with your pixel.


image



That's it folks! Your first A/B test is ready to go live!

Run your A/B Test now for free!

First slide

Jesse Lempiäinen

  • Co-Founder

brand shape elementbrand shape circle

Related Stories

Suomalaiset opiskeluapplikaatiot ja niiden kehityskohdat

Ajat joita elämme, on laittanut kaikki meistä tilanteis... Read More

Suomalaiset opiskeluapplikaatiot ja niiden kehityskohdat
Miira Vehviläinen
Drawn on Oct 15th

How many people have installed iOS 14?

iOS 14 adaptation rates are coming in fast. After just a ... Read More

How many people have installed iOS 14?
Jesse Lempiäinen
Drawn on Sep 29th

How to validate your marketability with Facebook campaigns!

Setting up campaigns can seem to be an overwhelming techn... Read More

How to validate your marketability with Facebook campaigns!
Jesse Lempiäinen
Drawn on Aug 11th

ASO Vocabulary - First steps in becoming an ASO Specialist

ASO

App Store Optimization, improving seve... Read More

ASO Vocabulary - First steps in becoming an ASO Specialist
Miira Vehviläinen
Drawn on Jul 13th

Make it stand out - How to make an App: Part 3

In order to make your App ... Read More

Make it stand out - How to make an App: Part 3
Miira Vehviläinen
Drawn on Jul 6th

Screenshot Trends - What is next?

Screenshots are an essential part of alluring users in do... Read More

Screenshot Trends - What is next?
Miira Vehviläinen
Drawn on Jun 29th

Set your goal and brainstorm - How to make an App: Part 1

Today Apps vary from so many categories to another. You c... Read More

Set your goal and brainstorm - How to make an App: Part 1
Miira Vehviläinen
Drawn on Jun 24th

Apple WWDC 2020: ASO recap

Due to the current situation, Apple kicked off its annual... Read More

Apple WWDC 2020: ASO recap
Jesse Lempiäinen
Drawn on Jun 23rd

Am I a gamer?

I scrolled through my iPhone's screen time the other day ... Read More

Am I a gamer?
Miira Vehviläinen
Drawn on Jun 18th

Perfecting the Finished Product: Why A/B Testing is a Vital Step for Your Digital Marketing

Today's digital marketplace can be an overwhelming experi... Read More

Perfecting the Finished Product: Why A/B Testing is a Vital Step for Your Digital Marketing
Jani Torppa
Drawn on May 30th

Custom Details Page (CDP) by Google Play. What will it change?

Regardless of the number of ads you run, in most cases, t... Read More

Custom Details Page (CDP) by Google Play. What will it change?
Jesse Lempiäinen
Drawn on May 29th

Mobile Apps: What are the next industries to benefit by shifting their operations to apps?

Everyday, we are taking more and more steps towards mobil... Read More

Mobile Apps:  What are the next industries to benefit by shifting their operations to apps?
Jesse Lempiäinen
Drawn on May 22nd

Case Study: How Rovio decreased their user acquisition cost by 20%

Rovio has been using Geeklab for both ASO A/B te... Read More

Case Study: How Rovio decreased their user acquisition cost by 20%
Jesse Lempiäinen
Drawn on May 20th

The Ultimate App Submission marketing guideline 2020

Screenshots come in multiple sizes. Big and small, portra... Read More

The Ultimate App Submission marketing guideline 2020
Jesse Lempiäinen
Drawn on May 19th

Improve marketability, save millions


At its core, improving marketability m... Read More

Improve marketability, save millions
Jani Torppa
Drawn on Apr 18th

Why and how to add a Facebook Pixel to Geeklab

Facebook pixel is a tool that allows external application... Read More

Why and how to add a Facebook Pixel to Geeklab
Jesse Lempiäinen
Drawn on Apr 18th

3 production phases to run ASO in 2020!


App Store Optimization is crucial, but... Read More

3 production phases to run ASO in 2020!
Jani Torppa
Drawn on Apr 17th

Why you need to focus on your icon!

The one single element that follows you through the entir... Read More

Why you need to focus on your icon!
Jesse Lempiäinen
Drawn on Apr 16th

App Store Optimisation, what and why?

Imagine if Coca-Cola had the opportunity to single-handed... Read More

App Store Optimisation, what and why?
Jesse Lempiäinen
Drawn on Apr 15th
brand shape elementbrand shape circle

Want to save millions?

Of course you do, get in touch and let's get started.

– or –