Creating your Geeklab campaign is easy when you follow this guide. Let’s dive right in.
At the beginning of creating your campaign, you can create it based on an existing app by selecting “Live App”, or create an empty store page by selecting “Concept Test”. If you choose “Live App”, you will be able to fetch said app from the App Store or Play Store of the country you want. If you select Concept Test, you can name your project, set an icon, and select the categories for your app as you are starting off with a blank canvas.
The campaign creation has been divided into tabs for easy setup. All changes will always be automatically saved, so no need to worry about losing your progress!
General tab
In this tab you can update or add all the text assets to your look-alike page. For existing apps this tab is where you can change the store page and the language of the page if it is relevant for your test.
Note: While all the languages are supported, not all of them have been whitelisted yet. If you’d like to use one that isn’t currently available, please contact us. We’ll make it available within 24 hours.
Name the campaign something clear, for example “ICON_TEST_IOS_FB”. The goal is to keep your team and yourself informed about what the test is all about.
NOTE: Product Page name and Product Page Description are only for your eyes, so it will not be shown on the look-alike page
Visuals tab
Here you can add or edit all the visuals to your look-alike page. Screenshots are drag and drop, making it easy to change the order. They can all be the same size since our system automatically scales them according to the users’ device.
Aspect ratios for the assets:
| iOS App Store | Google Play Store | |
| Icon | 1 : 1 | 1 : 1 |
| Screenshot | 2688 x 1242 or 1242 x 2688 | 16 : 9 |
| Video | 2688 x 1242 or 1242 x 2688 | You can use any sized videos here. Note: In the actual Play Store, the video is linked through YouTube. The standard ratio for YouTube is 16: 9 or 9: 16. |
| Feature art | 4 : 1 | 4 : 1 Will be the thumbnail of the video |
Additional tab
Here you can add reviews to your look-alike store page. You can choose an existing review group from the drop-down menu, or create a new one from the “New Review Group” button. For existing apps, the reviews will be fetched automatically, but they can still be edited. For concept tests, we recommend adding reviews, so that the page feels more authentic to the user. On this tab, you can also change the tracking settings (App Store) that the users will see on the look-alike page.
Attribution tab
Final URL = The “Get” button will redirect to this URL. It can be the actual store page, a survey, or anything you want.
Survey = Geeklab includes a built-in survey tool, which can you can access via the “New Survey” button or the Surveylab tab in the sidebar. You can either use an existing template or create one from scratch.
You will find ready surveys in the Survey drop-down menu.
Pixel = While pixels are not required, we strongly recommend using them to make paid UA as efficient as possible. You can find a guide on implementing Facebook pixels here.
Congratulations on creating your Geeklab campaign! 🚀🎉
After you submit the campaign, you will receive tracking links for the look-alike pages in the “Product Pages” view, behind the button with the chain icon.
When testing icons for example, you would want to redirect users to look-alike pages from the same ad. Then you can use a single link (the campaign tracking link) to automatically redirect users to the variants at random.
If you’re testing different concepts, you’ll need different ads for each variation. In that case, you would use the corresponding tracking link with the corresponding ad.
