The multiplayer online battle arena (MOBA) space is a highly competitive market with very few big players, but we can see particular trends when we examine the leaders that might give budding games a chance at breaking into the scene.
Today we’re looking at some of the leading games in the MOBA genre in the United States. Pokemon Unite is a relatively new game on the scene compared to seasoned heavyweights Mobile Legends: Bang Bang and League of Legends: Wild Rift.
Pokemon Unite
App Store
Play Store
Mobile legends: Bang Bang
App Store
Play Store
League of Legends: Wild Rift
App Store
Play Store
Icon trends
All three of these games subscribe to a very similar strategy when it comes to their visual app store assets. When it comes to their icons. It’s all about the branding, with each game showcasing popular characters and letting them take center stage.
The “hero” characters we see are cool, or dynamic. They lean into selling an exciting power fantasy that comes from embodying your favorite characters. This strategy helps in instant recognition and appeals to fans of the franchise, potentially contributing to higher click-through rates.
Screenshot trends
This power fantasy idea continues into the screenshots, for each of these titles with characters framing gameplay screenshots for all three titles. Some games tap into other media’s star power to draw in new fans such as Mobile Legends collaborating with Attack on Titan but the formula here is rather the same for all three games, showcase a popular character, have a background treatment and have those two elements frame a gameplay screenshot.
This not only highlights the diverse roster of characters but also gives potential players a glimpse into the action-packed gameplay experience.
Conclusion
Testing your creatives helps you find the best-performing assets. While these trends dominate the ASO strategies of leading MOBA games, there’s still room for innovation and differentiation. New entrants into the MOBA market can study these trends and tailor their ASO strategies accordingly to stand out and attract players. Utilizing trending elements from the leaders may help your MOBA game hit it big!
More of our ASO Breakdowns here 👈
