How to build a high-earning casino card game

ASO Breakdown: How to build a high-earning casino card game store page

How to build a high-earning casino card game store page? Let’s learn from what the top earners are doing! In this ASO breakdown, we focus on the second most popular games worldwide (source: GameAnalytics) – Classic games . We particularly look into top earners in the last six months in casino card games in the Middle Eastern regions.

Our primary analysis platform is the App Store on iPhone devices. We focus our research on the visuals, specifically icons and screenshots.


Around 60% of games showcase their logos in the icons. The main focal point of these icons typically revolves around poker cards. Ace cards are most commonly featured, often appearing in pairs or sets of four. Additionally, poker chips are frequently spotted. As for the background, solid colors prevail, often with gold or blue tones.



The majority of games opt for a landscape orientation when displaying their screenshots. Interestingly, preview videos are not commonly utilized. On average, games feature around six screenshots on the store page. The highest number of screenshots is nine and the lowest is five.


The screenshot layouts commonly incorporate various background settings or picture-in-picture frames. Additionally, many store pages utilize fixed backgrounds or frames.

A whopping 90% of the games we analyzed use taglines to effectively communicate their key selling points (KSPs) to gamers. Furthermore 80% of games incorporate taglines in all of their screenshots. The most prevalent placement for these taglines is at the top center of the screenshots.

Interestingly, 70% of games employ frames to highlight the taglines. However, each game exhibits its own unique style and color scheme for these frames. Among the taglines, gold text color is the most frequently used, followed by white text color as the second most common choice. While combo text colors are occasionally spotted, gold text color consistently plays a prominent role.


It’s quite common to see players represented in bubble shapes across the majority of games. These player representations typically consist of either real-life pictures or realistic animations. Moreover, they tend to convey positive expressions, often appearing happy or confident.

In terms of gameplay showcased in the screenshots, poker takes the lead as the most common feature. These screenshots often portray a game of poker on a dealing table, composed of players and dealers.

This perfectly aligns with the key selling point highlighted in most games’ first screenshots, emphasizing the immersive poker experience offered by the games. The first screenshot of the app store page is vital element to turn store impressions into installs. The screenshot needs to resonate with the target users’ motivations, enticing them to learn more about your game and ultimately install it. In Geeklab’s first-party benchmark data, we can see that in this genre of games, while the CVR for all users is 20%, the CVR for exploring users is higher than for decisive users. Therefore, a holistic approach to the screenshot set is essential, particularly a well-thought-out hypothesis for the subsequent screenshots.


Social competition is a key highlight throughout the screenshots, often showcased in a dealing table setting with other players depicted in real-life images. To enhance your app store page, it’s essential to integrate elements of the target market’s culture, not only visually but also in the text. Localization is crucial for the success of games in local markets; 80% of games use the local language in their screenshots and feature local individuals.

Are you validating a new concept for a casino card game or optimizing the store performance of a live game? We can help!


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