App preview trends in car racing games showcase a few common elements. The app preview videos of top-grossing car racing games on App Store in the US show energy and create a sense of excitement.
Findings
Car is the main focus, often shown up close and from different angles. The content of the videos varies, but mostly it revolves around racing footage and showcasing many customization options.
The footage frequently includes quick cuts from one focus point to another, providing a fast-paced atmosphere. The camera is positioned at the same level as the car or slightly above, giving it full attention.
You can hear engine roars and screeching tires, or upbeat music. Some use both to create the sounds and vibe of action.
App Previews
CSR 2 – Realistic Drag Racing focuses on personalization and performance tuning.
No Limit Drag Racing 2 focuses on conveying excitement with quick transitions between cars and race starts. Only later in the app preview the attention shifts to customization options.
Asphalt Legends Unite gives its full attention to racing footage. However, you can see the Porsche racing through various environments and the high speed gives a personal feeling of gameplay that requires skill.
CarX Street has three main elements in its first app preview: glimpses of a map that conveys a large world to race in, fast-paced racing, and car customization.
The video format provides a sense of action that screenshots alone can’t create. However, some top car racing games don’t have a video on their App Store product page. This encourages A/B testing to see if including a video or using only statics lead to a better conversion rate for your game.
Conclusion
App preview trends in car racing games on the App Store effectively leverage visual and auditory elements. This helps create a thrilling atmosphere, making players feel as if they’re in the driver’s seat. By focusing on up-close visuals of cars, showcasing dynamic racing sequences, and highlighting customization options, these videos communicate excitement and immersion. Fast cuts and intense audio engine roars, tire screeches, and high-energy music enhance this effect, pulling viewers into the action.
The varying focus across games, from customization in CSR 2 to pure racing in Asphalt Legends, reflects different brand strategies, with each aiming to capture distinct player interests.
Ready to start A/B testing the impact of your app preview video? Let’s talk!
