Prep for success by exploring extensive competitor and market analytics on the platform, and using AI image generators.
Ensure your success by testing and validating marketability and the concept on your road to building the next hit.
Maximize your downloads by A/B testing and optimizing the app store product page elements of your mobile game.
Lower user acquisition costs by identifying the best-performing ads through detailed creative-level analytics and attribution.
ASO Dashboard with capabilities for A/B tests, concept validation, competitor analysis, landing page design and surveys.
Cut your user acquisition costs and boost ad performance with Audiencelab! Lower user acquisition costs by identifying the best-performing ads through detailed creative-level metrics.
ASO Dashboard with capabilities for A/B tests, concept validation, competitor analysis, landing page design and surveys.
Cut your user acquisition costs and boost ad performance with Audiencelab! Lower user acquisition costs by identifying the best-performing ads through detailed creative-level metrics.
Jesse Lempiäinen, CEO & Co-founder of Geeklab, is a key innovator in the gaming industry. With a rich history at Rovio, he brings a unique perspective to game launches, emphasizing the importance of understanding the target audience and advocating for a flexible, iterative development process. His approach involves testing multiple versions to identify the most effective strategy, demonstrating the impact of even minor tweaks on overall success. Jesse’s methods and insights are particularly valuable for anyone seeking fresh, effective strategies in game development and marketing.
Jesse Lempiäinen, CEO & Co-founder of Geeklab, has over a decade of experience in the gaming industry, including a formative tenure at Rovio. With expertise in game development, marketing, and app store optimization, Jesse has worked on projects ranging from market intelligence tools to creative-level data solutions. At Geeklab, he has spearheaded collaborations with industry leaders like Supercell, Rovio, and Wooga, helping developers refine strategies through innovative testing and analytics. Jesse’s iterative approach emphasizes understanding target audiences and optimizing product strategies, making him a trusted resource for navigating the dynamic landscape of mobile game marketing. His insights have driven impactful results for clients and established Geeklab as a key partner in adapting to privacy-first marketing challenges.
Jesse Lempiäinen, the CEO & Co-founder of Geeklab, has notably advanced the gaming industry with his innovative approach to game development and marketing. At Geeklab, Jesse and his team offer tools for app store optimization and market intelligence, empowering developers to refine their product strategies. Geeklab’s collaboration with prominent gaming companies like Supercell, Rovio, and Wooga underscores its impact and credibility in the industry. Jesse’s framework and Geeklab’s services provide valuable insights and methodologies to anyone enhancing understanding of mobile game marketing’s dynamic landscape.
Length: 15-45 minutes
Audience: Game Marketeers, Ad Tech.
I will explore the transformative shifts in mobile marketing necessitated by increasing privacy regulations and user data awareness.
We’ll delve into why transitioning from user-level to creative-level data solutions is not just innovative but essential for the future of marketing in the gaming industry. By presenting a real-life case study on creative-level dashboards on iOS and discussing the benefits of web-based attribution, I aim to illuminate how these tools enable swift, privacy-friendly decision-making.
This approach allows marketers to maintain robust analytics and attribution without compromising on user privacy, addressing both current challenges and future opportunities. This presentation is crucial for mobile game developers and marketers seeking to navigate and thrive in a landscape where data privacy is paramount.
Length: 15-45 minutes
Audience: Game Developers, Marketers and Business Developers
Learn how to master game launches with a data-driven, audience-focused approach. This keynote will uncover strategies to design for your audience, avoid common pitfalls, and use rapid testing to refine your game effectively. Discover how minor changes can create major impacts and rethink launches as iterative processes to maximize success. Walk away with actionable insights to elevate your game development and marketing strategies.
Terms of Service | Privacy Notice | Terms and Conditions of E-Commerce