• Preparing for testing

    Prep for success by exploring extensive competitor and market analytics on the platform, and using AI image generators.

    Concept Validation Testing

    Ensure your success by testing and validating marketability and the concept on your road to building the next hit.

    App Store Optimization (ASO)

    Maximize your downloads by A/B testing and optimizing the app store product page elements of your mobile game.

    User Acquisition (UA)

    Lower user acquisition costs by identifying the best-performing ads through detailed creative-level analytics and attribution.

  • ASO Dashboard with capabilities for A/B tests, concept validation, competitor analysis, landing page design and surveys.

    Cut your user acquisition costs and boost ad performance with Audiencelab! Lower user acquisition costs by identifying the best-performing ads through detailed creative-level metrics.

  • ASO Dashboard with capabilities for A/B tests, concept validation, competitor analysis, landing page design and surveys.

    Cut your user acquisition costs and boost ad performance with Audiencelab! Lower user acquisition costs by identifying the best-performing ads through detailed creative-level metrics.

Table of Contents

Company Logos

Headshot

Biography

Jani Torppa, the COO & Co-founder of Geeklab, has paved his way in the mobile marketing industry from a strong background rooted in mobile networks. Together with his co-founders, Jani founded Geeklab back in 2019 taking on the responsibility of business development, and operational management. Jani’s collaborative efforts with industry leaders showcase Geeklab’s influence and reputation in the field.

At Geeklab, Jani and his team offer tools for app store optimization and market intelligence, empowering developers to refine their product strategies. Geeklab’s collaboration with prominent gaming companies like Supercell, Rovio, and Wooga underscores its impact and credibility in the industry. Geeklab’s services provide valuable insights and methodologies to anyone enhancing understanding of mobile game marketing’s dynamic landscape.

Socials

Game Launches

Length: 15-45 minutes

Audience: Game Developers, Marketers and Business Developers

Dive into innovative strategies for successful game releases with insights from Jani. With the Geeklab team, Jani has worked closely with top mobile gaming studios, opening doors to plenty of learning about the industry. Learn about audience-focused development, the power of iterative testing, and how small tweaks can lead to big wins. This framework is a must-hear for anyone in the gaming industry looking to elevate their launch strategies and engage audiences more effectively.