• Platform Features

    Preparing to test

    Prep for success by exploring extensive competitor and market analytics on the platform, and using AI image generators.

    Concept Validation Testing

    Ensure your success by testing and validating marketability and the concept on your road to building the next hit.

    App Store Optimization (ASO)

    Maximize your downloads by A/B testing and optimizing the app store product page elements of your mobile game.

    User Acquisition (UA)

    Lower user acquisition costs by identifying the best-performing ads through detailed creative-level analytics and attribution.

  • Agency Services
  • Pricing
  • Blog
  • Audiencelab
  • Login

    ASO Dashboard with capabilities for A/B tests, concept validation, competitor analysis, landing page design and surveys.

    Login to Geeklab

    Cut your user acquisition costs and boost ad performance with Audiencelab! Lower user acquisition costs by identifying the best-performing ads through detailed creative-level metrics.

    Login to Audiencelab
  • Sign Up

    ASO Dashboard with capabilities for A/B tests, concept validation, competitor analysis, landing page design and surveys.

    Start a free 7-day trial

    Cut your user acquisition costs and boost ad performance with Audiencelab! Lower user acquisition costs by identifying the best-performing ads through detailed creative-level metrics.

    Join the waitlist

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Biography

Jani Torppa, the COO & Co-founder of Geeklab, has paved his way in the mobile marketing industry from a strong background rooted in mobile networks. Together with his co-founders, Jani founded Geeklab back in 2019 taking on the responsibility of business development, and operational management. Jani’s collaborative efforts with industry leaders showcase Geeklab’s influence and reputation in the field.

Jani Torppa is the co-founder and COO of Geeklab, the go-to UA and ASO platform for mobile game studios looking to grow smarter. Since starting the company in 2019, Jani’s been hands on in making sure things run smoothly, driving the business forward, and working closely with the biggest names in gaming. Thanks to Geeklab, studios like Supercell, Rovio, and Wooga have been able to test game ideas, optimize their app store presence, and make better marketing decisions. Today, Geeklab is a trusted part of how many top studios build and scale their games.

Socials

Game Launches

Length: 15-45 minutes

Audience: Game Developers, Marketers and Business Developers

Dive into innovative strategies for successful game releases with insights from Jani. With the Geeklab team, Jani has worked closely with top mobile gaming studios, opening doors to plenty of learning about the industry. Learn about audience-focused development, the power of iterative testing, and how small tweaks can lead to big wins. This framework is a must-hear for anyone in the gaming industry looking to elevate their launch strategies and engage audiences more effectively.