Aug 5th 2020
Top 5 of January - Education
To continue the Top 5 series, next up is Education! This category is very foreign for me, since after researching the rankings, not many of these apps had even crossed my eyes while scrolling through App Store.
As in the Top 5 Action Games post, I took the final ranking from the 28th of July, in the US:
1. Toca Life World: Build Stories
2. Duolingo - Language Lessons
3. PictureThis - Plant Identifier
4. Toca Hair Salon 4
5. Elevate - Brain Training
Visual aspects of these apps is the first thing to analyze, since they are the first thing to catch the eye. When analyzing the color scheme of these icons and screenshots, there are two dominant colors - blue and green.
From a psychological perspective, green represents the colors of growth and balance, and in most cases, it represents something environmental. It is also the color of power and can be used as a relaxing factor, which could make he educational process very calm and focused - as it should be. Blue is the color of peace and trust. Blue as well can be seen as the color of peace in addition to reliability. These factors are common with green and make the studying process seem safe and professional.
One very common thing among these app’s screenshots, unlike in Action Games category, are the instructions that they include. They all have at least a word or a short sentence to describe the usage of that app. This gives a relatively broad introduction to the app beforehand without reading the description - which in all honesty, is very rarely read by someone who is just passing by and checking out their options.
Toca Life World: Build Stories
Toca Life World was published in 2018 and was in the top 20 for the beginning of July. It Entered Top 10 the 10th of July and was the sixth on 25th and on 26th was suddenly the number one - it was number one all the way till the end of July. Toca Life World seems like a very free and variant game, which includes different types of activities you can do. It says in their description, that they at Toca believe in the power of playing and want to encourage children to learn and experience through this game.
Duolingo - Language Lessons
Duolingo is probably one of the most know education and more specifically language apps out there. In Duolingo there are over 35 languages you can choose from and many levels in which you can develop yourself. Duolingo is available on computer and as app so you can choose which device is better for your learning needs. Duolingo was published in 2012 and it has been the second in the Top 5 for most of July. It was second until the 8th of July, when it became number one, stayed four days as number one and then fell to being third. Then it became first again on the 24th.
PictureThis - Plant Identifier
This app I found very fun and overall extremely useful if you are into plants, flowers and etc. This apps not only identifies pretty much every plant there is, but in addition it helps you with basic information on how to take care of your houseplants and what even alerts you if something is toxic - could come in handy if you are alone in the nature! It was published in 2017, held the first place for the first week of July and spent majority of July in the Top 3.
Toca Hair Salon 4
This app was first published in February 2020 and is pretty self-explanatory when it comes to the actions on the game. You basically can play a hairdresser and let your creativity get loose on this app. Toca Hair Salon 4 started the month of being in the Top 5 and then fell off to Top 10. On July 10th, it rose to Top 3 and became number one on the 11th. It stayed as number one for 13 days then fell back to Top 5 for the rest of the month
Elevate - Brain Training
This app gives you the opportunity to practise your brain everyday and keep it as a daily exercise. You can choose from more than 35 games and many different categories such as writing, memory and and math. It was published in 2014 and for the first two weeks stayed in the Top 5 then started occasionally falling off but could be crowned as the queen of the 5th place.
These rankings show, that the battle has been extremely stable, and all of these apps deserve their spot on this list. As a comparison to Action Games, these Education apps don’t seem to have a similar ”trend” effect, but keep their user base on its leash and keeps their interest. None of these apps (at least not yet) seem like a ”fling” among other apps, since all of them have stayed at least in the Top 20’s for quite some time. Of course, most of these apps are more than 2 years old, but the most recent one - Toca Hair Salon 4, has still held its place strongly within this month’s rankings.
Related Stories
Why is Pinterest such a valuable tool
Almost 500 million people actively use Pinterest every mo... Read More
Miira Vehviläinen
NEW: Review Groups
Our first of two significant June updates was released... Read More
Jesse Lempiäinen
Read More
Read More
The similarities of platforms: Creator Fund
In a few of my previous posts Read More
Miira Vehviläinen
Masters Of ASO: Erik Hegely from Pixel Federation
Take in the first episode of our Masters of ASO, as we in... Read More
Jesse Lempiäinen
Read More
New: Geeklab Free for life
We've been blessed to work with the biggest developers in... Read More
Jesse Lempiäinen
ASO Guide - Localization
In today’s global mobile app market, localizing is a ne... Read More
Miira Vehviläinen
Geeklab's taxonomy
Follow our brief introduction to Geeklab's taxonomy, to h... Read More
Jesse Lempiäinen
The Story of Spotify
Spotify is one of the leading streaming platforms in the ... Read More
Miira Vehviläinen
Instagram for kids - is it really necessary?
Facebook has announced that it is currently working on a ... Read More
Miira Vehviläinen
ASO Guide - Categories
Despite your goals on your app, categorizing it correctly... Read More
Miira Vehviläinen
The Story of Facebook Messenger
I was having a conversation with a few of my friends abou... Read More
Miira Vehviläinen
Read More
The Story of Houseparty
When people were first introduced to the concept of lockd... Read More
Miira Vehviläinen
Mobile usage 10 years ago
The last ten years have changed the way we view mobile us... Read More
Miira Vehviläinen
Did you know? 8 facts and statistics on social media
Don't forget to check out the last Read More
Miira Vehviläinen
The Story of Snapchat
Snapchat is one of the most used apps in the world and ha... Read More
Miira Vehviläinen
Top 5 of February - All Apps
The statistics are from Sensor Tower and are based on fre... Read More
Miira Vehviläinen
Read More
Facebook Pixel and iOS 14.5 with Geeklab
With Apple's iOS 14 and its privacy updates, the F... Read More
Jesse Lempiäinen
Step by Step - Artificial Intelligence
Step by step is a series in which complex subjects are ex... Read More
Miira Vehviläinen
Read More
Mobile Operating Systems - Harmony OS 2.0 influencing a new era?
Android OS and iOS were both released over 10 years ago, ... Read More
Miira Vehviläinen
Instagram vs. TikTok
TikTok as an app was released back in 2016 where as Insta... Read More
Miira Vehviläinen
Did you know? 6 hidden features in popular apps
Many people use apps everyday not knowing they contain fe... Read More
Miira Vehviläinen
Popular TV-shows' and movies' influence on people's shopping behaviour
The variety of available TV-shows and movies today could ... Read More
Miira Vehviläinen
Gradients and their hype
You have probably noticed how gradient colors have been r... Read More
Miira Vehviläinen
Top 5 of January - All categories
To continue the series, next up is the first one of 2021!... Read More
Miira Vehviläinen
Step by step - How to protect your app and understand copyright, trademark, patent and agreements
Step by step is a series i... Read More
Miira Vehviläinen
When working on your mobile strategy: Mobile App or Mobile Website?
Coming up with a mobile strategy can seem like a never en... Read More
Miira Vehviläinen
Why should you update your app often enough?
Today is the 22nd of January, so Christmas was almost a m... Read More
Miira Vehviläinen
Gaming communities and friendship
These times have put us all in a situation we have never ... Read More
Miira Vehviläinen
Questions to go through before developing an app for your company
Making an app seems like a good investment in a world whe... Read More
Miira Vehviläinen
WhatsApp vs. Signal: Who rocks its security game better?
The comparison between WhatsApp and Signal has people buz... Read More
Miira Vehviläinen
Top 5 of December - Games
Let’s continue the series of Top 5! This is such a fun ... Read More
Miira Vehviläinen
ASO in 2021: Secure user journey and overall creativity
This year has been crazy for the whole world and from so ... Read More
Miira Vehviläinen
App icons - Has iOS 14 made them worthless?
In the past, companies haven’t had the need to update t... Read More
Miira Vehviläinen
The End of Skype for Business - Why and who’s next?
We are living a time where online-courses, online-meeting... Read More
Miira Vehviläinen
ASO Guide: 11 ASO Mistakes
ASO is a very new thing to many companies and thus, there... Read More
Miira Vehviläinen
Push notifications - How to use them efficiently
Have you ever wondered the core reason of push notificati... Read More
Miira Vehviläinen
ASO vs. Influencer Marketing
Approximately 10 years ago, digimarketing started using t... Read More
Miira Vehviläinen
Colors and their effect on us - Part 2: Secondary colors
In Part 1 I examined the primary colors; blue, red and ye... Read More
Miira Vehviläinen
Colors and their effect on us - Part 1: Primary Colors
Coloring is an essential part of the branding process, si... Read More
Miira Vehviläinen
Suomalaiset opiskeluapplikaatiot ja niiden kehityskohdat
Ajat joita elämme, on laittanut kaikki meistä tilanteis... Read More
Miira Vehviläinen
How many people have installed iOS 14?
iOS 14 adaptation rates are coming in fast. After just a ... Read More
Jesse Lempiäinen
Top 5 of August - Business
Welcome back to analyzing the Top 5 of the month. In this... Read More
Miira Vehviläinen
How to validate your marketability with Facebook campaigns!
Setting up campaigns can seem to be an overwhelming techn... Read More
Jesse Lempiäinen
How to setup an ASO Facebook Campaign!
Setting up campaigns can seem to be an overwhelming techn... Read More
Jesse Lempiäinen
Top 5 of July - Action Games
In this new series, I am going to analyze different App c... Read More
Miira Vehviläinen
ASO Guide: Vocabulary - First steps in becoming an ASO Specialist
ASO
App Store Optimization, improving seve... Read More
Miira Vehviläinen
Make it stand out - How to make an App: Part 3
In order to make your App ... Read More
Miira Vehviläinen
Screenshot Trends - What is next?
Screenshots are an essential part of alluring users in do... Read More
Miira Vehviläinen
Set your goal and brainstorm - How to make an App: Part 1
Today Apps vary from so many categories to another. You c... Read More
Miira Vehviläinen
Apple WWDC 2020: ASO recap
Due to the current situation, Apple kicked off its annual... Read More
Jesse Lempiäinen
Am I a gamer?
I scrolled through my iPhone's screen time the other day ... Read More
Miira Vehviläinen
Perfecting the Finished Product: Why A/B Testing is a Vital Step for Your Digital Marketing
Today's digital marketplace can be an overwhelming experi... Read More
Jani Torppa
Custom Details Page (CDP) by Google Play. What will it change?
Regardless of the number of ads you run, in most cases, t... Read More
Jesse Lempiäinen
Mobile Apps: What are the next industries to benefit by shifting their operations to apps?
Everyday, we are taking more and more steps towards mobil... Read More
Jesse Lempiäinen
Case Study: How Rovio decreased their user acquisition cost by 20%
Rovio has been using Geeklab for both ASO A/B te... Read More
Jesse Lempiäinen
The Ultimate App Submission marketing guideline 2020
Screenshots come in multiple sizes. Big and small, portra... Read More
Jesse Lempiäinen
Improve marketability, save millions
At its core, improving marketability m... Read More
Jani Torppa
Why and how to add a Facebook Pixel to Geeklab
Facebook pixel is a tool that allows external application... Read More
Jesse Lempiäinen
3 production phases to run ASO in 2020!
App Store Optimization is crucial, but... Read More
Jani Torppa
Why you need to focus on your icon!
The one single element that follows you through the entir... Read More
Jesse Lempiäinen
App Store Optimisation, what and why?
Imagine if Coca-Cola had the opportunity to single-handed... Read More
Jesse Lempiäinen