Improve marketability, save millions

Posted on Apr 18th 2020 by Jani Torppa
ASO
...

At its core, improving marketability means the increase of IPM (installs per 1000 impressions), which in turn can lead to decreased CPI.





"But while the formula is straightforward, increase of marketability doesn't necessarily lead to the result you were looking for. In fact, incorrect and infrequent testing may very well lead you astray creating a scenario where you're acquiring the wrong audience more effectively."


-Michail Katkoff




Our co-founder Jesse was honored to be part of the Deconstructor of Fun, and spend a good 45 minutes or so discussing about our favorite topic, saving milliols by improving marketability.




Feel free to listen to the podcast below


Jani Torppa
Jani Torppa

COO / Co-Founder

Latest Post

Update: Campaign Builder

Dec 9th

Common A/B testing mistakes and how to avoid them

Nov 15th

Future of Mobile Marketing: Custom Marketing Funnels

Nov 5th

You may also like:

Did you know? 8 facts and statistics on social media

Don't forget to check out the last Did you know? -post on hidden app-features!1. ...

Miira Vehviläinen Mar 16th

The talent behind you. - How to make an App: Part 2

Make sure to read part 1 here. After your brainstorming ideas, don't you dare t...

Miira Vehviläinen Jul 3rd

Recent App News

Creators will be paid $1 billion through 2022 by FacebookFacebook will establish...

Miira Vehviläinen Jul 22nd

Let's chat.