At its core, improving marketability means the increase of IPM (installs per 1000 impressions), which in turn can lead to decreased CPI.
"But while the formula is straightforward, increase of marketability doesn't necessarily lead to the result you were looking for. In fact, incorrect and infrequent testing may very well lead you astray creating a scenario where you're acquiring the wrong audience more effectively."
Our co-founder Jesse was honored to be part of the Deconstructor of Fun, and spend a good 45 minutes or so discussing about our favorite topic, saving milliols by improving marketability.
Feel free to listen to the podcast below