Sep 29th 2020
How many people have installed iOS 14?
iOS 14 adaptation rates are coming in fast. After just a week, we've seen over 50% of users who get to our a/b testing pages have iOS 14 installed. Before iOS 14, we still saw ~20% of users had a version lower than iOS 13, but as of today, all of those users have gone.
Within 24 hours of the iOS 14 roll-out, we had our Geeklab a/b testing pages fully iOS 14 compliant and live with automatic device recognition.
What impact has the iOS 14 roll-out had?
Apple iOS14 has been out for a week now. We've seen countless Tiktoks of people editing their home screens with new widgets and customization options. As we predicted, this is a massive opportunity for apps that utilize this opportunity to take space from competitors and bring valuable actions you can do directly from the home screen. As expected, widget and iOS 14 related featurings started to pop up, and the winners began to win.
Spark's email app had a massive peak in downloads, as they got featured on multiple today's tab widget related slots with their latest update that brought in a very well functioning calendar and email widget.
Other app discovery and ASO related impacts we've seen.
Judging based on the number of modified home screens, people adapted quickly into filling the space up with widgets and cleaning up the user interface. A cleaner interface with fewer apps results in the more frequent use of the App Library. App Library is Apple's way of displaying all users' apps automatically categorized. The exciting thing we found out tho was that the App Library sorts the apps alphabetically.
We're eager to see how long it will take up until we start to see random emojis and numbers appear in front of Apps titles to boost the rankings up.


Related Stories
Geeklab's internal taxonomy
At Geeklab, we've played with a lot of different terms in... Read More
YouTube Shorts - Worth it?
In one of my Read More
Mobile usage 10 years ago
The last ten years have changed the way we view mobile us... Read More
Did you know? 8 facts and statistics on social media
Don't forget to check out the last Read More
Top 5 of February - All Apps
The statistics are from Sensor Tower and are based on fre... Read More
Trying Out - Top 3 of Games in February
Read More
Facebook Pixel and iOS 14.5 with Geeklab
With Apple's iOS 14 and its privacy updates, the F... Read More
Step by Step - Artificial Intelligence
Step by step is a series in which complex subjects are ex... Read More
Mobile Operating Systems - Harmony OS 2.0 influencing a new era?
Android OS and iOS were both released over 10 years ago, ... Read More
Instagram vs. TikTok
TikTok as an app was released back in 2016 where as Insta... Read More
Did you know? 6 hidden features in popular apps
Many people use apps everyday not knowing they contain fe... Read More
Popular TV-shows' and movies' influence on people's shopping behaviour
The variety of available TV-shows and movies today could ... Read More
Gradients and their hype
You have probably noticed how gradient colors have been r... Read More
Top 5 of January - All categories
To continue the series, next up is the first one of 2021!... Read More
Step by step - How to protect your app and understand copyright, trademark, patent and agreements
Step by step is a series i... Read More
When working on your mobile strategy: Mobile App or Mobile Website?
Coming up with a mobile strategy can seem like a never en... Read More
Why should you update your app often enough?
Today is the 22nd of January, so Christmas was almost a m... Read More
Gaming communities and friendship
These times have put us all in a situation we have never ... Read More
Questions to go through before developing an app for your company
Making an app seems like a good investment in a world whe... Read More
WhatsApp vs. Signal: Who rocks its security game better?
The comparison between WhatsApp and Signal has people buz... Read More
Top 5 of December - Games
Let’s continue the series of Top 5! This is such a fun ... Read More
ASO in 2021: Secure user journey and overall creativity
This year has been crazy for the whole world and from so ... Read More
App icons - Has iOS 14 made them worthless?
In the past, companies haven’t had the need to update t... Read More
Travel Apps and COVID-19
Living through a time for ... Read More
The End of Skype for Business - Why and who’s next?
We are living a time where online-courses, online-meeting... Read More
ASO Guide: 11 ASO Mistakes
ASO is a very new thing to many companies and thus, there... Read More
Push notifications - How to use them efficiently
Have you ever wondered the core reason of push notificati... Read More
ASO vs. Influencer Marketing
Approximately 10 years ago, digimarketing started using t... Read More
Colors and their effect on us - Part 2: Secondary colors
In Part 1 I examined the primary colors; blue, red and ye... Read More
Colors and their effect on us - Part 1: Primary Colors
Coloring is an essential part of the branding process, si... Read More
Suomalaiset opiskeluapplikaatiot ja niiden kehityskohdat
Ajat joita elämme, on laittanut kaikki meistä tilanteis... Read More
Top 5 of August - Business
Welcome back to analyzing the Top 5 of the month. In this... Read More
How to validate your marketability with Facebook campaigns!
Setting up campaigns can seem to be an overwhelming techn... Read More
How to setup an ASO Facebook Campaign!
Setting up campaigns can seem to be an overwhelming techn... Read More
Top 5 of January - Education
To continue the Top 5 series, next up is Education! This ... Read More
Top 5 of July - Lifestyle
To continue the Top 5 seri... Read More
Top 5 of July - Action Games
In this new series, I am going to analyze different App c... Read More
ASO Guide: Vocabulary - First steps in becoming an ASO Specialist
ASO
App Store Optimization, improving seve... Read More
Make it stand out - How to make an App: Part 3
In order to make your App ... Read More
Screenshot Trends - What is next?
Screenshots are an essential part of alluring users in do... Read More
Set your goal and brainstorm - How to make an App: Part 1
Today Apps vary from so many categories to another. You c... Read More
Apple WWDC 2020: ASO recap
Due to the current situation, Apple kicked off its annual... Read More
Am I a gamer?
I scrolled through my iPhone's screen time the other day ... Read More
Perfecting the Finished Product: Why A/B Testing is a Vital Step for Your Digital Marketing
Today's digital marketplace can be an overwhelming experi... Read More
Custom Details Page (CDP) by Google Play. What will it change?
Regardless of the number of ads you run, in most cases, t... Read More
Mobile Apps: What are the next industries to benefit by shifting their operations to apps?
Everyday, we are taking more and more steps towards mobil... Read More
Case Study: How Rovio decreased their user acquisition cost by 20%
Rovio has been using Geeklab for both ASO A/B te... Read More
The Ultimate App Submission marketing guideline 2020
Screenshots come in multiple sizes. Big and small, portra... Read More
Improve marketability, save millions
At its core, improving marketability m... Read More
Why and how to add a Facebook Pixel to Geeklab
Facebook pixel is a tool that allows external application... Read More
3 production phases to run ASO in 2020!
App Store Optimization is crucial, but... Read More
Why you need to focus on your icon!
The one single element that follows you through the entir... Read More
App Store Optimisation, what and why?
Imagine if Coca-Cola had the opportunity to single-handed... Read More

