Feb 15th 2021
Mobile Operating Systems - Harmony OS 2.0 influencing a new era?
Android OS and iOS were both released over 10 years ago, Android in 2008 and iOS in 2007. Since then they have become the two ruling operating systems in the world, eliminating many others through out the years. Mobile Operating Systems play a valid part in the smartphone market since majority of the people choose their devices based on the operating system. Many iPhone users often claim that changing their smartphone to one with an Android OS would never in a million years happen, since Android is too complex to learn over again, and the other way around for Android users - and I 100% get it. People want everything to be new, exciting and up to date but at the same time as simple as possible. People don’t want to waste their time on learning something completely new, especially when the matter is smartphones which we use all day every day.
While iOS is only available on Apple’s products, Android OS is available for many. According to the statistics, in 2020 approximately 84,8% of the smartphones sold were running Android and only 15,2% were running iOS. The difference is enormous, but somehow people seem to still think that Apple is ruling the game with iOS users, but the numbers show the truth. These numbers however have not left any room for other operating systems to succeed for whatever reason. Operating Systems such as Bada, Blackberry OS and Windows Mobile, are probably something many have never heard of because Android has locked up the game for most of the devices. The statistics have predicted the future of the latter percents, and in 2021 the difference is estimated to be exactly 85/15.
But now - Huawei announced its new operating system Harmony OS 2.0. in the fall of 2020 and announced it to start as operating system on devices this year 2021. Huawei first introduced its Harmony OS in 2019 and back then they already claimed it to be more secure and faster than Android. At the moment the market for Harmony OS 2.0 seems to locate mostly in China due to Huawei’s restrictions in US, which includes Huawei’s ban to use Google’s apps. This might seem like a huge problem, not to be able to use Google, but in China that is not a problem. But that is what limits the area of Harmony having possibilities for gaining popularity, since Google tools are highly used everywhere else. If other Chinese vendors join the new operating system, it could take off, but the market anywhere where Google is highly used, will be a challenge.
Another aspect for Harmony OS 2.0 to succeed, is that the features need to be up to date and try to be even one step further. It is unlikely for people to jump onto the wagon of a new operating system if they for sure know that similar or better ones are already out there or even already on their smartphones. That is not a simple task and it has been tried by many other operating systems before, but if China does the first big move, many could follow. However, there has been talk of Harmony OS 2.0 appearing to be remarkably similar to Android, but with different look, which puts me in a position to wonder why people would change to a new operating system while an identical one already exists. Especially iOS users, while they could be eager to try something completely new, an identical copy of Android OS would unlikely make the existing opinions disappear - perhaps the right way would be try out something totally different.


Related Stories
Facebook Pixel and iOS 14.5 with Geeklab
With Apple's iOS 14 and its privacy updates, the F... Read More
Step by Step - Artificial Intelligence
Step by step is a series in which complex subjects are ex... Read More
Instagram vs. TikTok
TikTok as an app was released back in 2016 where as Insta... Read More
6 hidden features in popular apps
Many people use apps everyday not knowing they contain fe... Read More
Popular TV-shows' and movies' influence on people's shopping behaviour
The variety of available TV-shows and movies today could ... Read More
Gradients and their hype
You have probably noticed how gradient colors have been r... Read More
Top 5 Apps in January - All categories
To continue the series, next up is the first one of 2021!... Read More
Step by step - How to protect your app and understand copyright, trademark, patent and agreements
Step by step is a series i... Read More
When working on your mobile strategy: Mobile App or Mobile Website?
Coming up with a mobile strategy can seem like a never en... Read More
Why should you update your app often enough?
Today is the 22nd of January, so Christmas was almost a m... Read More
Gaming communities and friendship
These times have put us all in a situation we have never ... Read More
Questions to go through before developing an app for your company
Making an app seems like a good investment in a world whe... Read More
WhatsApp vs. Signal: Who rocks its security game better?
The comparison between WhatsApp and Signal has people buz... Read More
Top 5 Apps in December - Games
Let’s continue the series of Top 5! This is such a fun ... Read More
ASO in 2021: Secure user journey and overall creativity
This year has been crazy for the whole world and from so ... Read More
App icons - Has iOS 14 made them worthless?
In the past, companies haven’t had the need to update t... Read More
Travel Apps and COVID-19
Living through a time for ... Read More
The End of Skype for Business - Why and who’s next?
We are living a time where online-courses, online-meeting... Read More
ASO Guide: 11 ASO Mistakes
ASO is a very new thing to many companies and thus, there... Read More
Push notifications - How to use them efficiently
Have you ever wondered the core reason of push notificati... Read More
ASO vs. Influencer Marketing
Approximately 10 years ago, digimarketing started using t... Read More
Colors and their effect on us - Part 2: Secondary colors
In Part 1 I examined the primary colors; blue, red and ye... Read More
Colors and their effect on us - Part 1: Primary Colors
Coloring is an essential part of the branding process, si... Read More
Suomalaiset opiskeluapplikaatiot ja niiden kehityskohdat
Ajat joita elämme, on laittanut kaikki meistä tilanteis... Read More
How many people have installed iOS 14?
iOS 14 adaptation rates are coming in fast. After just a ... Read More
Top 5 Apps in August - Business
Welcome back to analyzing the Top 5 of the month. In this... Read More
How to validate your marketability with Facebook campaigns!
Setting up campaigns can seem to be an overwhelming techn... Read More
How to setup an ASO Facebook Campaign!
Setting up campaigns can seem to be an overwhelming techn... Read More
Top 5 Apps in July - Education
To continue the Top 5 series, next up is Education! This ... Read More
Top 5 Apps in July - Lifestyle
To continue the Top 5 seri... Read More
Top 5 Apps in July - Action Games
In this new series, I am going to analyze different App c... Read More
ASO Guide: Vocabulary - First steps in becoming an ASO Specialist
ASO
App Store Optimization, improving seve... Read More
Make it stand out - How to make an App: Part 3
In order to make your App ... Read More
Screenshot Trends - What is next?
Screenshots are an essential part of alluring users in do... Read More
Set your goal and brainstorm - How to make an App: Part 1
Today Apps vary from so many categories to another. You c... Read More
Apple WWDC 2020: ASO recap
Due to the current situation, Apple kicked off its annual... Read More
Am I a gamer?
I scrolled through my iPhone's screen time the other day ... Read More
Perfecting the Finished Product: Why A/B Testing is a Vital Step for Your Digital Marketing
Today's digital marketplace can be an overwhelming experi... Read More
Custom Details Page (CDP) by Google Play. What will it change?
Regardless of the number of ads you run, in most cases, t... Read More
Mobile Apps: What are the next industries to benefit by shifting their operations to apps?
Everyday, we are taking more and more steps towards mobil... Read More
Case Study: How Rovio decreased their user acquisition cost by 20%
Rovio has been using Geeklab for both ASO A/B te... Read More
The Ultimate App Submission marketing guideline 2020
Screenshots come in multiple sizes. Big and small, portra... Read More
Improve marketability, save millions
At its core, improving marketability m... Read More
Why and how to add a Facebook Pixel to Geeklab
Facebook pixel is a tool that allows external application... Read More
3 production phases to run ASO in 2020!
App Store Optimization is crucial, but... Read More
Why you need to focus on your icon!
The one single element that follows you through the entir... Read More
App Store Optimisation, what and why?
Imagine if Coca-Cola had the opportunity to single-handed... Read More

