Jul 6th 2020
Make it stand out - How to make an App: Part 3
In order to make your App stand out, you need to have a marketing plan and do competitive market research. Here, lets brainstorm again. There are several ways to market your App, you just have to find.the right one for your audience.
Audience - the key word. Think who is your audience, what type of marketing is going to be the most effective on them. Some of them are free and some of them might cost you, but don’t feel the pressure to spend money on a marketing tactic that isn’t even targeted to your audience.
1. One of the greatest ways to get visibility to your App, is to never miss a chance to share knowledge about it. Use the power of social media. Write about it in your blog, in your e-mails and never miss a chance to share a few words on it within a conversation.
2. Create a short but comprehensive video on what your App is about. Don’t make it too long tho, people tend to lose their interest if the paste is too slow. Keep it under a minute.
3. Join some groups which are about App Developers, entrepreneurs and marketing experts. Never miss a chance to gain knowledge and share ideas, regardless of the competition. You don’t have to be enemies, be study partners and learn from others in your situation.
4. Take time to focus on ASO. With this technique, Geeklab is your best friend. This is the tool you are always going to come back for. You will see how people act on different lay outs and thus improve your marketing. Start with creating your keywords, which will thus help your App appear.
5. People want it simple and people want it easy. Make sure, that whatever your marketing technique is, promote the easiness of your Apps usage. The words ”easy” and ”fast” could turn out to be your best tools for this one.
Ans yes, you are certain that this App is a great idea, but you need to assure other people, that it is great (and necessary). Also, remember to think ahead, you never know how fast your App will blow up. It could be a zero-user-App one day and the next day one of the most dowloaded. This is why you can’t forget about aspects such as how are you going to keep users using your app? Are they going to get bored? Are there any benefits from being a longtime user?
Related Stories
Questions to go through before developing an app for your company
Making an app seems like a good investment in a world whe... Read More
Miira Vehviläinen
Gaming communities and friendship
These times have put us all in a situation we have never ... Read More
Miira Vehviläinen
WhatsApp vs. Signal: Who rocks its security game better?
The comparison between WhatsApp and Signal has people buz... Read More
Miira Vehviläinen
Top 5 Apps in December - Games
Let’s continue the series of Top 5! This is such a fun ... Read More
Miira Vehviläinen
ASO in 2021: Secure user journey and overall creativity
This year has been crazy for the whole world and from so ... Read More
Miira Vehviläinen
App icons - Has iOS 14 made them worthless?
In the past, companies haven’t had the need to update t... Read More
Miira Vehviläinen
The End of Skype for Business - Why and who’s next?
We are living a time where online-courses, online-meeting... Read More
Miira Vehviläinen
11 ASO Mistakes
ASO is a very new thing to many companies and thus, there... Read More
Miira Vehviläinen
Push notifications - How to use them efficiently
Have you ever wondered the core reason of push notificati... Read More
Miira Vehviläinen
ASO vs. Influencer Marketing
Approximately 10 years ago, digimarketing started using t... Read More
Miira Vehviläinen
Colors and their effect on us - Part 2: Secondary colors
In Part 1 I examined the primary colors; blue, red and ye... Read More
Miira Vehviläinen
Colors and their effect on us - Part 1: Primary Colors
Coloring is an essential part of the branding process, si... Read More
Miira Vehviläinen
Suomalaiset opiskeluapplikaatiot ja niiden kehityskohdat
Ajat joita elämme, on laittanut kaikki meistä tilanteis... Read More
Miira Vehviläinen
How many people have installed iOS 14?
iOS 14 adaptation rates are coming in fast. After just a ... Read More
Jesse Lempiäinen
Top 5 Apps in August - Business
Welcome back to analyzing the Top 5 of the month. In this... Read More
Miira Vehviläinen
How to validate your marketability with Facebook campaigns!
Setting up campaigns can seem to be an overwhelming techn... Read More
Jesse Lempiäinen
How to setup an ASO Facebook Campaign!
Setting up campaigns can seem to be an overwhelming techn... Read More
Jesse Lempiäinen
Top 5 Apps in July - Education
To continue the Top 5 series, next up is Education! This ... Read More
Miira Vehviläinen
Top 5 Apps in July - Action Games
In this new series, I am going to analyze different App c... Read More
Miira Vehviläinen
ASO Vocabulary - First steps in becoming an ASO Specialist
ASO
App Store Optimization, improving seve... Read More
Miira Vehviläinen
Screenshot Trends - What is next?
Screenshots are an essential part of alluring users in do... Read More
Miira Vehviläinen
Set your goal and brainstorm - How to make an App: Part 1
Today Apps vary from so many categories to another. You c... Read More
Miira Vehviläinen
Apple WWDC 2020: ASO recap
Due to the current situation, Apple kicked off its annual... Read More
Jesse Lempiäinen
Am I a gamer?
I scrolled through my iPhone's screen time the other day ... Read More
Miira Vehviläinen
Perfecting the Finished Product: Why A/B Testing is a Vital Step for Your Digital Marketing
Today's digital marketplace can be an overwhelming experi... Read More
Jani Torppa
Custom Details Page (CDP) by Google Play. What will it change?
Regardless of the number of ads you run, in most cases, t... Read More
Jesse Lempiäinen
Mobile Apps: What are the next industries to benefit by shifting their operations to apps?
Everyday, we are taking more and more steps towards mobil... Read More
Jesse Lempiäinen
Case Study: How Rovio decreased their user acquisition cost by 20%
Rovio has been using Geeklab for both ASO A/B te... Read More
Jesse Lempiäinen
The Ultimate App Submission marketing guideline 2020
Screenshots come in multiple sizes. Big and small, portra... Read More
Jesse Lempiäinen
Improve marketability, save millions
At its core, improving marketability m... Read More
Jani Torppa
Why and how to add a Facebook Pixel to Geeklab
Facebook pixel is a tool that allows external application... Read More
Jesse Lempiäinen
3 production phases to run ASO in 2020!
App Store Optimization is crucial, but... Read More
Jani Torppa
Why you need to focus on your icon!
The one single element that follows you through the entir... Read More
Jesse Lempiäinen
App Store Optimisation, what and why?
Imagine if Coca-Cola had the opportunity to single-handed... Read More
Jesse Lempiäinen