HayDay - why is it so addictive?

Posted on Jul 7th 2020 by Miira Vehviläinen
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In an article I wrote a couple weeks back , I talked about my addiction to a specific mobile game. This game is called HayDay, and as I mentioned, it has been a part of my (almost) everyday life for the past six years. Today I am going to break down, why is it so addicting and why am I still playing it?




In HayDay, the process in the game is all about how often and how much you play. But if you choose not to play, your strawberries won't get rotten, like they did back in Farmville. Thus, you can play as much as you want and you won't get punished if one day you decide to take a break. I also want to take one game as a comparison, which is also one of the games I play almost daily, along with HayDay - MyCafe. They are very similar in their core functions, but in MyCafe, you own a cafe, and in HayDay, you own a farm. They both contain "neighborhood teams" which allow you to participate in weekly competitions and thus earn coins, prices, etc. However, different from what I said earlier, being away from the game for too long can hurt you if you are a part of a team - you will get kicked out.



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Despite the similarities, there are significant differences between these two games, which might be only noticed by the ones who play them frequently - such as me. In HayDay, the more you play, the more you earn. In MyCafe, the more you play, the more you lose. Both games contain in-app-purchases, for pretty much equal prices. However, in HayDay, you can succeed without these purchases, but MyCafe requires them in order to have any type of success. Besides, MyCafe has so many new festivals (in-game events) and games within it, which then again require more resources, that are then again lost after playing these extra games. And thus you either have to wait a long time to gain them back or to purchase more with real money. Then you are left with two options: 1. Get kicked off the team for not being able to perpetuate your tasks, or 2. Purchase more resources with real money. I feel that HayDay does not pressure you to purchase as much as MyCafe or other games might. It is purely about the player and how well they play - and most importantly, having a good time, not only winning. Everything that can be purchased is just extra.



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I also took a look at HayDay's App Store page to analyze how I would react if I hadn't downloaded the app yet and was looking for a new game to play. HayDay has 4,6 stars on App Store, which as a new user, is a good sign. HayDay also uses videos instead of only still screenshots. After watching those, I feel that HayDay does its thing through positivity and doesn't only focus on "succeeding" or "winning the best prices" which many other games do. This is a fresh change, which more games should take into consideration. Maybe everyone thinks that all players want to win when actually some players just want to play.

Miira Vehviläinen
Miira Vehviläinen

ASO Specialist

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