1. Create a look-alike page
Geeklab provides a/b testing capabilities with look-alike store pages. These store pages are web-based pages that look and act like the most popular store pages, such as the iOS App Store, Google Play Store, and Huawei App Gallery.
You can run countless of different tests on the store pages, anything from concept testing to optimizing the screenshots or icons of an existing games’ store pages.
How to create your first campaign – tutorial
2. Run ad campaing
Once the look-alike store pages have been established, an ad campaign can be launched on any traffic source that accepts web links as a link destination. The ad campaign can be paused whenever the look-alike pages have received enough data (page views and installs) per variation. Geeklab will notify you once the significance has been reached.
Facebook Ad campaign – tutorial
Tiktok Ad campaign – tutorial
Once the winning variation has been found, the results can be analyzed. With the findings, you can determine which variations performed the best, as well as whether any elements of other variations performed well and could possibly be used in the winning variation.
Campaign Details – post
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