Apr 6th 2021
ASO Guide: Description, Ratings & Reviews
Description
Descriptions are often depreciated compared to other ASO factors and there really should be no reason why. Certainly, as I have mentioned before, people are visual and therefore make decisions more based on what they see. Why? Because it’s regularly faster than reading a description. For example, have you ever read the description of Instagram or Snapchat? Probably not, but that doesn’t mean that description should be depreciated.
You have a determined amount of content that is visible on the front page of your app in stores. Within this page, you have a total amount of 3 rows of description, which is visible without the user pressing the button for ”more”. So these 3 rows should make the users either WANT to press to see more or DOWNLOAD the app right after the 3 rows.
Don’t make your description too serious or heavy. It’s better to be a bit more imaginative and fun so you will catch the viewer’s eye and make them curious. For example, the usage of emojis is not as common as it could be. Also, if you have any social proof to support your app, it better be included in the description.
Localization of the description can be a deal-breaker. Even though English is such a general language, that doesn’t mean that translating your description to other languages wouldn’t help you - because it most seemingly will. Additionally, please be cautious and patient enough to read through your description more than once, so you will avoid unnecessary typos and grammar mistakes. Proofreading is probably the easiest way to look professional.
Ratings and reviews
Ratings and reviews might seem scary since they are basically the presentation of the thoughts and opinions of your users. But it’s about how you decide to benefit from them rather than making them slow you down, that creates the difference between apps and their ASO game.
Ratings and reviews are hard to hide and I am not saying that they should be hidden in the first place. However, when you search for an app in App Store, the rating appears below the app subtitle and next to the star number is the amount of app ratings; pretty much the same system with Google Play.
So when to ask for a rating or a review? Maybe not within the first few tries but preferably after a specified period of time - so you know that the user has been playing for a while and therefore most likely is willing to continue as well. People get bored easily so if they have continued to play the game, they most likely like it.
Reviews and ratings basically give a broader spectrum of an opinion than just trusting what one friend thinks. This is obviously due to opinions varying but if enough users think that an app is great, the possibility of you thinking so as well, grows.
Deleting bad reviews is not the way to go. Find a solution for a bad review or a suggestion and make the user feel like you genuenly want to solve it. Also, don’t respond right away but be sure you got it figured out completely.
Related Stories
Geeklab's internal taxonomy
At Geeklab, we've played with a lot of different terms in... Read More
Jesse Lempiäinen
Mobile usage 10 years ago
The last ten years have changed the way we view mobile us... Read More
Miira Vehviläinen
Did you know? 8 facts and statistics on social media
Don't forget to check out the last Read More
Miira Vehviläinen
Top 5 of February - All Apps
The statistics are from Sensor Tower and are based on fre... Read More
Miira Vehviläinen
Read More
Facebook Pixel and iOS 14.5 with Geeklab
With Apple's iOS 14 and its privacy updates, the F... Read More
Jesse Lempiäinen
Step by Step - Artificial Intelligence
Step by step is a series in which complex subjects are ex... Read More
Miira Vehviläinen
Read More
Mobile Operating Systems - Harmony OS 2.0 influencing a new era?
Android OS and iOS were both released over 10 years ago, ... Read More
Miira Vehviläinen
Instagram vs. TikTok
TikTok as an app was released back in 2016 where as Insta... Read More
Miira Vehviläinen
Did you know? 6 hidden features in popular apps
Many people use apps everyday not knowing they contain fe... Read More
Miira Vehviläinen
Popular TV-shows' and movies' influence on people's shopping behaviour
The variety of available TV-shows and movies today could ... Read More
Miira Vehviläinen
Gradients and their hype
You have probably noticed how gradient colors have been r... Read More
Miira Vehviläinen
Top 5 of January - All categories
To continue the series, next up is the first one of 2021!... Read More
Miira Vehviläinen
Step by step - How to protect your app and understand copyright, trademark, patent and agreements
Step by step is a series i... Read More
Miira Vehviläinen
When working on your mobile strategy: Mobile App or Mobile Website?
Coming up with a mobile strategy can seem like a never en... Read More
Miira Vehviläinen
Why should you update your app often enough?
Today is the 22nd of January, so Christmas was almost a m... Read More
Miira Vehviläinen
Gaming communities and friendship
These times have put us all in a situation we have never ... Read More
Miira Vehviläinen
Questions to go through before developing an app for your company
Making an app seems like a good investment in a world whe... Read More
Miira Vehviläinen
WhatsApp vs. Signal: Who rocks its security game better?
The comparison between WhatsApp and Signal has people buz... Read More
Miira Vehviläinen
Top 5 of December - Games
Let’s continue the series of Top 5! This is such a fun ... Read More
Miira Vehviläinen
ASO in 2021: Secure user journey and overall creativity
This year has been crazy for the whole world and from so ... Read More
Miira Vehviläinen
App icons - Has iOS 14 made them worthless?
In the past, companies haven’t had the need to update t... Read More
Miira Vehviläinen
The End of Skype for Business - Why and who’s next?
We are living a time where online-courses, online-meeting... Read More
Miira Vehviläinen
ASO Guide: 11 ASO Mistakes
ASO is a very new thing to many companies and thus, there... Read More
Miira Vehviläinen
Push notifications - How to use them efficiently
Have you ever wondered the core reason of push notificati... Read More
Miira Vehviläinen
ASO vs. Influencer Marketing
Approximately 10 years ago, digimarketing started using t... Read More
Miira Vehviläinen
Colors and their effect on us - Part 2: Secondary colors
In Part 1 I examined the primary colors; blue, red and ye... Read More
Miira Vehviläinen
Colors and their effect on us - Part 1: Primary Colors
Coloring is an essential part of the branding process, si... Read More
Miira Vehviläinen
Suomalaiset opiskeluapplikaatiot ja niiden kehityskohdat
Ajat joita elämme, on laittanut kaikki meistä tilanteis... Read More
Miira Vehviläinen
How many people have installed iOS 14?
iOS 14 adaptation rates are coming in fast. After just a ... Read More
Jesse Lempiäinen
Top 5 of August - Business
Welcome back to analyzing the Top 5 of the month. In this... Read More
Miira Vehviläinen
How to validate your marketability with Facebook campaigns!
Setting up campaigns can seem to be an overwhelming techn... Read More
Jesse Lempiäinen
How to setup an ASO Facebook Campaign!
Setting up campaigns can seem to be an overwhelming techn... Read More
Jesse Lempiäinen
Top 5 of January - Education
To continue the Top 5 series, next up is Education! This ... Read More
Miira Vehviläinen
Top 5 of July - Action Games
In this new series, I am going to analyze different App c... Read More
Miira Vehviläinen
ASO Guide: Vocabulary - First steps in becoming an ASO Specialist
ASO
App Store Optimization, improving seve... Read More
Miira Vehviläinen
Make it stand out - How to make an App: Part 3
In order to make your App ... Read More
Miira Vehviläinen
Screenshot Trends - What is next?
Screenshots are an essential part of alluring users in do... Read More
Miira Vehviläinen
Set your goal and brainstorm - How to make an App: Part 1
Today Apps vary from so many categories to another. You c... Read More
Miira Vehviläinen
Apple WWDC 2020: ASO recap
Due to the current situation, Apple kicked off its annual... Read More
Jesse Lempiäinen
Am I a gamer?
I scrolled through my iPhone's screen time the other day ... Read More
Miira Vehviläinen
Perfecting the Finished Product: Why A/B Testing is a Vital Step for Your Digital Marketing
Today's digital marketplace can be an overwhelming experi... Read More
Jani Torppa
Custom Details Page (CDP) by Google Play. What will it change?
Regardless of the number of ads you run, in most cases, t... Read More
Jesse Lempiäinen
Mobile Apps: What are the next industries to benefit by shifting their operations to apps?
Everyday, we are taking more and more steps towards mobil... Read More
Jesse Lempiäinen
Case Study: How Rovio decreased their user acquisition cost by 20%
Rovio has been using Geeklab for both ASO A/B te... Read More
Jesse Lempiäinen
The Ultimate App Submission marketing guideline 2020
Screenshots come in multiple sizes. Big and small, portra... Read More
Jesse Lempiäinen
Improve marketability, save millions
At its core, improving marketability m... Read More
Jani Torppa
Why and how to add a Facebook Pixel to Geeklab
Facebook pixel is a tool that allows external application... Read More
Jesse Lempiäinen
3 production phases to run ASO in 2020!
App Store Optimization is crucial, but... Read More
Jani Torppa
Why you need to focus on your icon!
The one single element that follows you through the entir... Read More
Jesse Lempiäinen
App Store Optimisation, what and why?
Imagine if Coca-Cola had the opportunity to single-handed... Read More
Jesse Lempiäinen