For a long time, the mobile industry was dominated by two major marketplaces: Google Play and the iOS App Store. However, there is a new kid on the block who deserves to be highlighted, as well as the proper A/B testing capabilities our customers have enjoyed on mobile with our support on Google Play and the iOS App Store.
As of today, we are pleased to announce the addition of Huawei AppGallery as the fourth marketplace supported by Geeklab. Campaign creation and analysis work in the same way that Geeklab does with iOS and Google Play. Simply select Huawei AppGallery from the platform dropdown menu, and the world is your oyster to explore.
Huawei offers excellent opportunities for both large corporations and small businesses.
“AppGallery is a Top 3 Global App Marketplace and Continues to Grow, thus bringing more innovation and opportunities to gaming users and developers” Alexandre Salem, Global Director of Gaming Partnerships, Huawei.
In celebration of the release, we’ll go over how the Huawei AppGallery product page works and how to get the most out of it.
1. Hero art and icon
AppGallery has a modern design with a hero at the top of the page, followed by the actual content, which is nicely placed in a cardlike container with modern, rounded corners.
If you don’t have a hero image, the icon, title, and app information will be pushed to the top of the page, outside of the container.
The icon is larger than on Google Play and more similar to the design on the iOS App Store, making the icon a critical component of your product page.
2. Screenshots and top of the container
AppGallery allows you to display app preview video and screenshots in both landscape and portrait orientations. The screenshots are scaled by height, giving you options for both landscape and portrait placement. The layout is similar to Google Play, but the screenshots, like the icon, appear larger and take up more space. The corners of the screenshots are slightly rounded.
You’ll find your main metrics, such as ratings, installs, and age rating, on top of the screenshots. The layout is similar to the Google Play design and has a strong impact on the installs.
3. About & Campaigns
The two main text placements are shown directly below the screenshots. The first is a promotional text that is only about two lines long. Underneath it is the first header “About,” which is accompanied by a slightly longer summary of your app’s description. The full description can be viewed by clicking the arrow next to the header.
Alternatively, your app may have ongoing campaigns that can be displayed above the “About” section. This section serves as a card placement, allowing you to use a single image to promote your live campaign.
4. Bottom of the page
The placement of the install button is the most noticeable distinction between AppGallery and the other app stores. Unlike in other app stores, the install button displays the app’s size and is always visible and located at the bottom of the page.
You can also find the section “Also Popular” at the bottom of the page, which, unlike other app stores, allows you to download competing apps directly from your product page, increasing the importance of your product page converting as well as possible.
We’re very excited to launch AppGallery support and begin learning about how users interact with AppGallery.