Mobile usage 10 years ago

Mobile usage 10 years ago Mar 22nd 2021

Mar 22nd 2021

Mobile usage 10 years ago

The last ten years have changed the way we view mobile usage enormously. The development happened fast and now we live in a world where mobile usage statistics are higher than ever. I ran across some statistics and predictions that were stated approximately 10 years ago and it was fun to compare whether they were even close to what we have today. 


According to statistics, in 2020 approximately 84,8% of the smartphones sold were running Android and only 15,2% were running iOS.  But back in 2010, the amount of smartphones sold were 15% iOS and only 10% of Android. The leading percent was held by Symbian by 44% percent, and the device was none other than Nokia. (Slideshare) Back then Nokia’s CEO of the time, Olli-Pekka Kallasvuo, said the following: ”I see great opportunity for Nokia to capture new growth in our industry, by creating what we expect to be the world’s biggest platform for services on the mobile.” (SmartInsight) However, if you examine the statistics of Nokia’s net sales from 2010, back then their net sales were 42.45 billions and in 2020 they were only 21.87 billion. Their most successful year was in 2007, when their net sales increased up to 51.06 billion. (Statista) Executives also stated 10 years ago, that before the mid 2010s, Nokia would re-engineer the Symbian user interface and thus reach a ”major product milestone”. Well, we all can see, that the prediction did not fulfill. Major problem, was just sticking up with Symbian and not making a more enormous change to Android. (Statista)


Facebook is the leading social media platform in the world. Back in 2010, 100 million people were using Facebook actively on their mobile devices. (Slideshare) Today, 2.8 billion people use Facebook actively and from that 98.3 % uses Facebook on their mobiles and 79.9% ONLY on mobiles (Statista).

In my last post on mobile strategy, I talked about mobile websites, which back in 2010 were booming as well. But not many actually had a well-working one but the topic was on everyone’s lips and many tried to create one. However, my favorite part of this journey 10 years back, was the fact that someone actually wrote a headline that follows; ”Don’t believe the mobile hype!” , since they believed that regardless of the hype, so many people would still keep on using their PCs. And though that is true, the hype WAS real and it turned into something we don’t call hype anymore - it’s a presumption. Back in 2010, it was predicted that in 2015, there would be nearly one mobile phone per capita, and in 2015 there were 77 countries that were left under 1 mobile per capita out of 198 countries - so the prediction was kinda correct. Last fact of this post, is that in 2020 the biggest per capita was in Macau, with 3.43 mobiles per capita. (The Global Economy)

Try Geeklab and improve your marketability

First slide

Miira Vehviläinen

  • ASO Specialist

brand shape elementbrand shape circle

Related Stories

5 Endless Running Games

”Endless” or ”Infinity” running games have been a... Read More

5 Endless Running Games
Miira Vehviläinen
Drawn on Jul 28th

Tips and Tricks for TikTok

TikTok is one of the most powerful platforms on the plane... Read More

Tips and Tricks for TikTok
Miira Vehviläinen
Drawn on Jul 26th

Recent App News

Read More

Recent App News
Miira Vehviläinen
Drawn on Jul 22nd

My Talking Angela 2 - Finding out the hype

The Read More

My Talking Angela 2 - Finding out the hype
Miira Vehviläinen
Drawn on Jul 20th

What's New: Geeklab 2021 H1

Our users may have noticed a lot of changes and improveme... Read More

What's New: Geeklab 2021 H1
Jesse Lempiäinen
Drawn on Jul 19th

Screenshot trends 2021

A year ago I wrote a Read More

Screenshot trends 2021
Miira Vehviläinen
Drawn on Jul 16th

ASO Guide: Keep your ASO strategy alive

There are numerous stages to consider before, during, and... Read More

ASO Guide: Keep your ASO strategy alive
Miira Vehviläinen
Drawn on Jul 14th

App News of the Week

Read More

App News of the Week
Miira Vehviläinen
Drawn on Jul 7th

NEW: Demographics

The vast majority of use in Geeklab is centered on concep... Read More

NEW: Demographics
Jesse Lempiäinen
Drawn on Jul 6th

ASO Guide: Comparison of ASO and SEO

App Store Optimization and Search Engine Optimization mig... Read More

ASO Guide: Comparison of ASO and SEO
Miira Vehviläinen
Drawn on Jul 5th

Why is Pinterest such a valuable tool

Almost 500 million people actively use Pinterest every mo... Read More

Why is Pinterest such a valuable tool
Miira Vehviläinen
Drawn on Jun 21st

NEW: Review Groups

Our first of two significant June updates was released... Read More

NEW: Review Groups
Jesse Lempiäinen
Drawn on Jun 7th

Top 5 Apps in May - Games

Read More

Top 5 Apps in May - Games
Miira Vehviläinen
Drawn on Jun 7th

Roblox - Why is it so popular?

Read More

Roblox - Why is it so popular?
Miira Vehviläinen
Drawn on Jun 3rd

The similarities of platforms: Creator Fund

In a few of my previous posts Read More

The similarities of platforms: Creator Fund
Miira Vehviläinen
Drawn on May 26th

Masters Of ASO: Erik Hegely from Pixel Federation

Take in the first episode of our Masters of ASO, as we in... Read More

Masters Of ASO: Erik Hegely from Pixel Federation
Jesse Lempiäinen
Drawn on May 18th

Top 5 Apps in April - Photo & Video

Read More

Top 5 Apps in April - Photo & Video
Miira Vehviläinen
Drawn on May 1st

New: Geeklab Free for life

We've been blessed to work with the biggest developers in... Read More

New: Geeklab Free for life
Jesse Lempiäinen
Drawn on Apr 26th

ASO Guide - Localization

In today’s global mobile app market, localizing is a ne... Read More

ASO Guide - Localization
Miira Vehviläinen
Drawn on Apr 25th

Geeklab's taxonomy

Follow our brief introduction to Geeklab's taxonomy, to h... Read More

Geeklab's taxonomy
Jesse Lempiäinen
Drawn on Apr 24th

The Story of Spotify

Spotify is one of the leading streaming platforms in the ... Read More

The Story of Spotify
Miira Vehviläinen
Drawn on Apr 23rd

Instagram for kids - is it really necessary?

Facebook has announced that it is currently working on a ... Read More

Instagram for kids - is it really necessary?
Miira Vehviläinen
Drawn on Apr 15th

ASO Guide - Categories

Despite your goals on your app, categorizing it correctly... Read More

ASO Guide - Categories
Miira Vehviläinen
Drawn on Apr 12th

The Story of Facebook Messenger

I was having a conversation with a few of my friends abou... Read More

The Story of Facebook Messenger
Miira Vehviläinen
Drawn on Apr 10th

ASO Guide: Description, Ratings & Reviews

Read More

ASO Guide: Description, Ratings & Reviews
Miira Vehviläinen
Drawn on Apr 6th

The Story of Houseparty

When people were first introduced to the concept of lockd... Read More

The Story of Houseparty
Miira Vehviläinen
Drawn on Apr 2nd

Top 5 of March - Games

Read More

Top 5 of March - Games
Miira Vehviläinen
Drawn on Apr 1st

YouTube Shorts - Worth it?

In one of my Read More

YouTube Shorts - Worth it?
Miira Vehviläinen
Drawn on Mar 29th

Did you know? 8 facts and statistics on social media

Don't forget to check out the last Read More

Did you know? 8 facts and statistics on social media
Miira Vehviläinen
Drawn on Mar 15th

The Story of Snapchat

Snapchat is one of the most used apps in the world and ha... Read More

The Story of Snapchat
Miira Vehviläinen
Drawn on Mar 15th

Top 5 of February - All Apps

The statistics are from Sensor Tower and are based on fre... Read More

Top 5 of February - All Apps
Miira Vehviläinen
Drawn on Mar 3rd

Trying Out - Top 3 of Games in February

Read More

Trying Out - Top 3 of Games in February
Miira Vehviläinen
Drawn on Mar 2nd

Facebook Pixel and iOS 14.5 with Geeklab

With Apple's iOS 14 and its privacy updates, the F... Read More

Facebook Pixel and iOS 14.5 with Geeklab
Jesse Lempiäinen
Drawn on Mar 1st

Step by Step - Artificial Intelligence

Step by step is a series in which complex subjects are ex... Read More

Step by Step - Artificial Intelligence
Miira Vehviläinen
Drawn on Feb 26th

Identical copy cat games: Example of Let's Farm and Hay Day

Read More

Identical copy cat games: Example of Let's Farm and Hay Day
Miira Vehviläinen
Drawn on Feb 16th

Mobile Operating Systems - Harmony OS 2.0 influencing a new era?

Android OS and iOS were both released over 10 years ago, ... Read More

Mobile Operating Systems - Harmony OS 2.0 influencing a new era?
Miira Vehviläinen
Drawn on Feb 15th

Our users may have noticed a lot of changes and improveme... Read More

Drawn on Feb 11th

Instagram vs. TikTok

TikTok as an app was released back in 2016 where as Insta... Read More

Instagram vs. TikTok
Miira Vehviläinen
Drawn on Feb 11th

Did you know? 6 hidden features in popular apps

Many people use apps everyday not knowing they contain fe... Read More

Did you know? 6 hidden features in popular apps
Miira Vehviläinen
Drawn on Feb 10th

Popular TV-shows' and movies' influence on people's shopping behaviour

The variety of available TV-shows and movies today could ... Read More

Popular TV-shows' and movies' influence on people's shopping behaviour
Miira Vehviläinen
Drawn on Feb 4th

Gradients and their hype

You have probably noticed how gradient colors have been r... Read More

Gradients and their hype
Miira Vehviläinen
Drawn on Feb 3rd

Top 5 of January - All categories

To continue the series, next up is the first one of 2021!... Read More

Top 5 of January - All categories
Miira Vehviläinen
Drawn on Feb 1st

When working on your mobile strategy: Mobile App or Mobile Website?

Coming up with a mobile strategy can seem like a never en... Read More

When working on your mobile strategy: Mobile App or Mobile Website?
Miira Vehviläinen
Drawn on Jan 24th

Why should you update your app often enough?

Today is the 22nd of January, so Christmas was almost a m... Read More

Why should you update your app often enough?
Miira Vehviläinen
Drawn on Jan 22nd

Gaming communities and friendship

These times have put us all in a situation we have never ... Read More

Gaming communities and friendship
Miira Vehviläinen
Drawn on Jan 19th

Questions to go through before developing an app for your company

Making an app seems like a good investment in a world whe... Read More

Questions to go through before developing an app for your company
Miira Vehviläinen
Drawn on Jan 16th

WhatsApp vs. Signal: Who rocks its security game better?

The comparison between WhatsApp and Signal has people buz... Read More

WhatsApp vs. Signal: Who rocks its security game better?
Miira Vehviläinen
Drawn on Jan 11th

Top 5 of December - Games

Let’s continue the series of Top 5! This is such a fun ... Read More

Top 5 of December - Games
Miira Vehviläinen
Drawn on Jan 5th

ASO in 2021: Secure user journey and overall creativity

This year has been crazy for the whole world and from so ... Read More

ASO in 2021: Secure user journey and overall creativity
Miira Vehviläinen
Drawn on Dec 28th

App icons - Has iOS 14 made them worthless?

In the past, companies haven’t had the need to update t... Read More

App icons - Has iOS 14 made them worthless?
Miira Vehviläinen
Drawn on Dec 21st

Travel Apps and COVID-19

Living through a time for ... Read More

Travel Apps and COVID-19
Miira Vehviläinen
Drawn on Dec 17th

The End of Skype for Business - Why and who’s next?

We are living a time where online-courses, online-meeting... Read More

The End of Skype for Business - Why and who’s next?
Miira Vehviläinen
Drawn on Dec 11th

The many aspects of typography

Read More

The many aspects of typography
Miira Vehviläinen
Drawn on Dec 3rd

ASO Guide: 11 ASO Mistakes

ASO is a very new thing to many companies and thus, there... Read More

ASO Guide: 11 ASO Mistakes
Miira Vehviläinen
Drawn on Nov 25th

Push notifications - How to use them efficiently

Have you ever wondered the core reason of push notificati... Read More

Push notifications - How to use them efficiently
Miira Vehviläinen
Drawn on Nov 10th

ASO vs. Influencer Marketing

Approximately 10 years ago, digimarketing started using t... Read More

ASO vs. Influencer Marketing
Miira Vehviläinen
Drawn on Nov 4th

Colors and their effect on us - Part 2: Secondary colors

In Part 1 I examined the primary colors; blue, red and ye... Read More

Colors and their effect on us - Part 2: Secondary colors
Miira Vehviläinen
Drawn on Oct 23rd

Colors and their effect on us - Part 1: Primary Colors

Coloring is an essential part of the branding process, si... Read More

Colors and their effect on us - Part 1: Primary Colors
Miira Vehviläinen
Drawn on Oct 21st

Suomalaiset opiskeluapplikaatiot ja niiden kehityskohdat

Ajat joita elämme, on laittanut kaikki meistä tilanteis... Read More

Suomalaiset opiskeluapplikaatiot ja niiden kehityskohdat
Miira Vehviläinen
Drawn on Oct 15th

How many people have installed iOS 14?

iOS 14 adaptation rates are coming in fast. After just a ... Read More

How many people have installed iOS 14?
Jesse Lempiäinen
Drawn on Sep 29th

Top 5 of August - Business

Welcome back to analyzing the Top 5 of the month. In this... Read More

Top 5 of August - Business
Miira Vehviläinen
Drawn on Sep 3rd

Trying out; Top 3 Games of August

I love comparing apps and their... Read More

Trying out; Top 3 Games of August
Miira Vehviläinen
Drawn on Sep 2nd

Top 5 of August - Entertainment

W... Read More

Top 5 of August - Entertainment
Miira Vehviläinen
Drawn on Sep 1st

How to validate your marketability with Facebook campaigns!

Setting up campaigns can seem to be an overwhelming techn... Read More

How to validate your marketability with Facebook campaigns!
Jesse Lempiäinen
Drawn on Aug 11th

How to setup an ASO Facebook Campaign!

Please note that since iOS 14.5 this article is no longe... Read More

How to setup an ASO Facebook Campaign!
Jesse Lempiäinen
Drawn on Aug 11th

Top 5 of January - Education

To continue the Top 5 series, next up is Education! This ... Read More

Top 5 of January - Education
Miira Vehviläinen
Drawn on Aug 5th

Top 5 of July - Lifestyle

To continue the Top 5 seri... Read More

Top 5 of July - Lifestyle
Miira Vehviläinen
Drawn on Aug 3rd

Top 5 of July - Action Games

In this new series, I am going to analyze different App c... Read More

Top 5 of July - Action Games
Miira Vehviläinen
Drawn on Aug 1st

ASO Guide: Vocabulary - First steps in becoming an ASO Specialist

ASO


App Store Optimization, improving seve... Read More

ASO Guide: Vocabulary - First steps in becoming an ASO Specialist
Miira Vehviläinen
Drawn on Jul 13th

Make it stand out - How to make an App: Part 3

In order to make your App ... Read More

Make it stand out - How to make an App: Part 3
Miira Vehviläinen
Drawn on Jul 6th

Screenshot Trends - What is next?

Screenshots are an essential part of alluring users in do... Read More

Screenshot Trends - What is next?
Miira Vehviläinen
Drawn on Jun 29th

Set your goal and brainstorm - How to make an App: Part 1

Today Apps vary from so many categories to another. You c... Read More

Set your goal and brainstorm - How to make an App: Part 1
Miira Vehviläinen
Drawn on Jun 24th

Apple WWDC 2020: ASO recap

Due to the current situation, Apple kicked off its annual... Read More

Apple WWDC 2020: ASO recap
Jesse Lempiäinen
Drawn on Jun 23rd

Am I a gamer?

I scrolled through my iPhone's screen time the other day ... Read More

Am I a gamer?
Miira Vehviläinen
Drawn on Jun 18th

Perfecting the Finished Product: Why A/B Testing is a Vital Step for Your Digital Marketing

Today's digital marketplace can be an overwhelming experi... Read More

Perfecting the Finished Product: Why A/B Testing is a Vital Step for Your Digital Marketing
Jani Torppa
Drawn on May 30th

Custom Details Page (CDP) by Google Play. What will it change?

Regardless of the number of ads you run, in most cases, t... Read More

Custom Details Page (CDP) by Google Play. What will it change?
Jesse Lempiäinen
Drawn on May 29th

Mobile Apps: What are the next industries to benefit by shifting their operations to apps?

Everyday, we are taking more and more steps towards mobil... Read More

Mobile Apps:  What are the next industries to benefit by shifting their operations to apps?
Jesse Lempiäinen
Drawn on May 22nd

Case Study: How Rovio decreased their user acquisition cost by 20%

Rovio has been using Geeklab for both ASO A/B te... Read More

Case Study: How Rovio decreased their user acquisition cost by 20%
Jesse Lempiäinen
Drawn on May 20th

The Ultimate App Submission marketing guideline 2020

Screenshots come in multiple sizes. Big and small, portra... Read More

The Ultimate App Submission marketing guideline 2020
Jesse Lempiäinen
Drawn on May 19th

Improve marketability, save millions


At its core, improving marketability m... Read More

Improve marketability, save millions
Jani Torppa
Drawn on Apr 18th

Why and how to add a Facebook Pixel to Geeklab

Facebook pixel is a tool that allows external application... Read More

Why and how to add a Facebook Pixel to Geeklab
Jesse Lempiäinen
Drawn on Apr 18th

3 production phases to run ASO in 2020!


App Store Optimization is crucial, but... Read More

3 production phases to run ASO in 2020!
Jani Torppa
Drawn on Apr 17th

Why you need to focus on your icon!

The one single element that follows you through the entir... Read More

Why you need to focus on your icon!
Jesse Lempiäinen
Drawn on Apr 16th

App Store Optimisation, what and why?

Imagine if Coca-Cola had the opportunity to single-handed... Read More

App Store Optimisation, what and why?
Jesse Lempiäinen
Drawn on Apr 15th
brand shape elementbrand shape circle

Want to save millions?

Of course you do, get in touch and let's get started.

– or –