May 20th 2020
Case Study: How Rovio decreased their user acquisition cost by 20%
Rovio has been using Geeklab for both ASO A/B testing and concept assessment. Today's case study is showcasing one of the success stories Rovio gained with concept assessment and their brand new game Phoenix Rangers.
Game: Phoenix Rangers
Phoenix Rangers is Rovio's brand new tap to blast RPG currently in Soft Launch. Set in a vast new world, you can build a base, collect, and evolve monsters to become the number one Phoenix Ranger on the planet.
Campaign Objective
Validate the best character art-style for the game among the target audience.
Improve the IPM by having better converting character art-style.
Campaign Setup
Geeklab provided a solution for Rovio to allow them to track holistically the IPM of different variations, by providing trackable, look-alike app store pages for all the different variants.
4 new character styles were created. Each of those and the control had a unique video that had a set of screenshots reflecting the same character style. The only variable was the character style and the background that was fitting to the styles. Everything else was the same both in the videos and the app store creatives.
Campaign Result
The total amount of downloads increased from the current art-style by 15%, and the user acquisition costs were 20% cheaper.
"Geeklab has been and still is one of our key tool for both the evaluation of new concepts and Appstore Optimization. Thanks to the accuracy and depth of data that we're getting from Geeklab, we're able to optimise for our target audiences in a rigorous and agile manner, whether our games are already in the market or not." - Kieran O'Leary / Head of Growth at Rovio


Related Stories
Geeklab's internal taxonomy
At Geeklab, we've played with a lot of different terms in... Read More
YouTube Shorts - Worth it?
In one of my Read More
Mobile usage 10 years ago
The last ten years have changed the way we view mobile us... Read More
Did you know? 8 facts and statistics on social media
Don't forget to check out the last Read More
Top 5 of February - All Apps
The statistics are from Sensor Tower and are based on fre... Read More
Trying Out - Top 3 of Games in February
Read More
Facebook Pixel and iOS 14.5 with Geeklab
With Apple's iOS 14 and its privacy updates, the F... Read More
Step by Step - Artificial Intelligence
Step by step is a series in which complex subjects are ex... Read More
Mobile Operating Systems - Harmony OS 2.0 influencing a new era?
Android OS and iOS were both released over 10 years ago, ... Read More
Instagram vs. TikTok
TikTok as an app was released back in 2016 where as Insta... Read More
Did you know? 6 hidden features in popular apps
Many people use apps everyday not knowing they contain fe... Read More
Popular TV-shows' and movies' influence on people's shopping behaviour
The variety of available TV-shows and movies today could ... Read More
Gradients and their hype
You have probably noticed how gradient colors have been r... Read More
Top 5 of January - All categories
To continue the series, next up is the first one of 2021!... Read More
Step by step - How to protect your app and understand copyright, trademark, patent and agreements
Step by step is a series i... Read More
When working on your mobile strategy: Mobile App or Mobile Website?
Coming up with a mobile strategy can seem like a never en... Read More
Why should you update your app often enough?
Today is the 22nd of January, so Christmas was almost a m... Read More
Gaming communities and friendship
These times have put us all in a situation we have never ... Read More
Questions to go through before developing an app for your company
Making an app seems like a good investment in a world whe... Read More
WhatsApp vs. Signal: Who rocks its security game better?
The comparison between WhatsApp and Signal has people buz... Read More
Top 5 of December - Games
Let’s continue the series of Top 5! This is such a fun ... Read More
ASO in 2021: Secure user journey and overall creativity
This year has been crazy for the whole world and from so ... Read More
App icons - Has iOS 14 made them worthless?
In the past, companies haven’t had the need to update t... Read More
Travel Apps and COVID-19
Living through a time for ... Read More
The End of Skype for Business - Why and who’s next?
We are living a time where online-courses, online-meeting... Read More
ASO Guide: 11 ASO Mistakes
ASO is a very new thing to many companies and thus, there... Read More
Push notifications - How to use them efficiently
Have you ever wondered the core reason of push notificati... Read More
ASO vs. Influencer Marketing
Approximately 10 years ago, digimarketing started using t... Read More
Colors and their effect on us - Part 2: Secondary colors
In Part 1 I examined the primary colors; blue, red and ye... Read More
Colors and their effect on us - Part 1: Primary Colors
Coloring is an essential part of the branding process, si... Read More
Suomalaiset opiskeluapplikaatiot ja niiden kehityskohdat
Ajat joita elämme, on laittanut kaikki meistä tilanteis... Read More
How many people have installed iOS 14?
iOS 14 adaptation rates are coming in fast. After just a ... Read More
Top 5 of August - Business
Welcome back to analyzing the Top 5 of the month. In this... Read More
How to validate your marketability with Facebook campaigns!
Setting up campaigns can seem to be an overwhelming techn... Read More
How to setup an ASO Facebook Campaign!
Setting up campaigns can seem to be an overwhelming techn... Read More
Top 5 of January - Education
To continue the Top 5 series, next up is Education! This ... Read More
Top 5 of July - Lifestyle
To continue the Top 5 seri... Read More
Top 5 of July - Action Games
In this new series, I am going to analyze different App c... Read More
ASO Guide: Vocabulary - First steps in becoming an ASO Specialist
ASO
App Store Optimization, improving seve... Read More
Make it stand out - How to make an App: Part 3
In order to make your App ... Read More
Screenshot Trends - What is next?
Screenshots are an essential part of alluring users in do... Read More
Set your goal and brainstorm - How to make an App: Part 1
Today Apps vary from so many categories to another. You c... Read More
Apple WWDC 2020: ASO recap
Due to the current situation, Apple kicked off its annual... Read More
Am I a gamer?
I scrolled through my iPhone's screen time the other day ... Read More
Perfecting the Finished Product: Why A/B Testing is a Vital Step for Your Digital Marketing
Today's digital marketplace can be an overwhelming experi... Read More
Custom Details Page (CDP) by Google Play. What will it change?
Regardless of the number of ads you run, in most cases, t... Read More
Mobile Apps: What are the next industries to benefit by shifting their operations to apps?
Everyday, we are taking more and more steps towards mobil... Read More
The Ultimate App Submission marketing guideline 2020
Screenshots come in multiple sizes. Big and small, portra... Read More
Improve marketability, save millions
At its core, improving marketability m... Read More
Why and how to add a Facebook Pixel to Geeklab
Facebook pixel is a tool that allows external application... Read More
3 production phases to run ASO in 2020!
App Store Optimization is crucial, but... Read More
Why you need to focus on your icon!
The one single element that follows you through the entir... Read More
App Store Optimisation, what and why?
Imagine if Coca-Cola had the opportunity to single-handed... Read More

