Top 5 Apps in August - Business

Top 5 Apps in August - Business Sep 3rd 2020

Sep 3rd 2020

Top 5 Apps in August - Business

Welcome back to analyzing the Top 5 of the month. In this series I analyze different App categories in the end of the month and see the journey of the Apps which end up being in the Top 5 of App Store. These ranking are located in the US.

Because of COVID, I really wanted to analyze Business category. The Top 5 Free Apps of August in Business, in the US, on 30th of August, were:


1. ZOOM Cloud Meetings

2. Microsoft Teams

3. Google Meet

4. Scanner App: PDF Document Scan

5. Indeed Job Search


First things I analyzed, were the colors. There is not particularly one similar color connecting these apps, since these app icons contain blue, purple, green, red, yellow, black and white. But one of those is actually appearing in every icon; white, which really isn’t a color but still a very important visual factor. All of the icons,  except Zoom, use white as their background color. However, Zoom also uses white as one of the two colors in its icon. As you can imagine, white is a very popular background color among many app icons, most actually being in the category of Business. In general white represents pureness and simpleness and maybe that is the reason why it’s popular among these apps. Not only are these icons very, VERY similar to each other, but so are the screenshots. They all have the basic trend of having the text in the upper part of the screen and then representing the phone with the app opened and giving the viewer a little introduction to the app screenshot by screenshot. The colors scheme follows the pattern of the icons, or in the case of Google Meets, they only use white. All the screenshots are very simple and plain; except Scanner App which has almost the double amount of screenshots compared to others, but that is probably because the other apps are pretty self-explanatory.


ZOOM, as we all know, has gotten quite a lot of boost due to the current state of the world. According to top lists, it has been Top 1 in the Business category for quite a while now and was even the Top 1 for All Categories during spring. Zoom is not only used for business meetings or online lessons but all kind of occasions, such as church meetings, therapy sessions or just hanging out with friends. Zoom was actually launched in 2011, so it has been around for quite some time already. However, in the spring its daily users popped up to 200 million a day, when in the late 2019 it used to be only 10 million a day and its download rates have also increased by 30%. Some people have said that Skype, which has ruled the game for decades, has lost its crown to Zoom.


Microsoft Teams is one of the biggest competition to Zoom. According to the top lists, Teams was jumping on and off between 2nd and 3rd place in August.


The third place was claimed by Google Meet, which is another strong competitor against Zoom and obviously against Teams as well. Google Meet has solidly stayed either on the 3rd or 4th place, battling the Scanner App.


The 4th and 5th, Scanner App and Indeed Job Search, are totally different from these three archenemies. Scanner App is a scanner in your pocket, with which you can take a picture and thus scan it and store it in your phone. You can also sign documents digitally with this app. In addition, there is a possibility for a PIN code to store your documents even more safely. 


The 5th place, Indeed Job Search, claims to be the number 1 job search site in the whole world, with over 250 million job seekers each month. Indeed promises to show open jobs from 60 countries and by 28 languages, which thus makes it a very global app. These types of portals are very handy.

This post has all the elements for a very interesting discussion about the three different Meeting apps. And not only about those three, but about the legendary, the ruler of the last two decades - Skype. What happened to Skype and why is it not competing with these three? Stay tuned for that!

Try Geeklab and improve your marketability

First slide

Miira Vehviläinen

  • ASO Specialist

brand shape elementbrand shape circle

Related Stories

Facebook Pixel and iOS 14.5 with Geeklab

With Apple's iOS 14 and its privacy updates, the F... Read More

Facebook Pixel and iOS 14.5 with Geeklab
Jesse Lempiäinen
Drawn on Mar 1st

Step by Step - Artificial Intelligence

Step by step is a series in which complex subjects are ex... Read More

Step by Step - Artificial Intelligence
Miira Vehviläinen
Drawn on Feb 26th

Identical copy cat games: Example of Let's Farm and Hay Day

Read More

Identical copy cat games: Example of Let's Farm and Hay Day
Miira Vehviläinen
Drawn on Feb 16th

Mobile Operating Systems - Harmony OS 2.0 influencing a new era?

Android OS and iOS were both released over 10 years ago, ... Read More

Mobile Operating Systems - Harmony OS 2.0 influencing a new era?
Miira Vehviläinen
Drawn on Feb 15th

Instagram vs. TikTok

TikTok as an app was released back in 2016 where as Insta... Read More

Instagram vs. TikTok
Miira Vehviläinen
Drawn on Feb 11th

6 hidden features in popular apps

Many people use apps everyday not knowing they contain fe... Read More

6 hidden features in popular apps
Miira Vehviläinen
Drawn on Feb 10th

Popular TV-shows' and movies' influence on people's shopping behaviour

The variety of available TV-shows and movies today could ... Read More

Popular TV-shows' and movies' influence on people's shopping behaviour
Miira Vehviläinen
Drawn on Feb 4th

Gradients and their hype

You have probably noticed how gradient colors have been r... Read More

Gradients and their hype
Miira Vehviläinen
Drawn on Feb 3rd

Top 5 Apps in January - All categories

To continue the series, next up is the first one of 2021!... Read More

Top 5 Apps in January - All categories
Miira Vehviläinen
Drawn on Feb 1st

When working on your mobile strategy: Mobile App or Mobile Website?

Coming up with a mobile strategy can seem like a never en... Read More

When working on your mobile strategy: Mobile App or Mobile Website?
Miira Vehviläinen
Drawn on Jan 24th

Why should you update your app often enough?

Today is the 22nd of January, so Christmas was almost a m... Read More

Why should you update your app often enough?
Miira Vehviläinen
Drawn on Jan 22nd

Gaming communities and friendship

These times have put us all in a situation we have never ... Read More

Gaming communities and friendship
Miira Vehviläinen
Drawn on Jan 19th

Questions to go through before developing an app for your company

Making an app seems like a good investment in a world whe... Read More

Questions to go through before developing an app for your company
Miira Vehviläinen
Drawn on Jan 16th

WhatsApp vs. Signal: Who rocks its security game better?

The comparison between WhatsApp and Signal has people buz... Read More

WhatsApp vs. Signal: Who rocks its security game better?
Miira Vehviläinen
Drawn on Jan 11th

Top 5 Apps in December - Games

Let’s continue the series of Top 5! This is such a fun ... Read More

Top 5 Apps in December - Games
Miira Vehviläinen
Drawn on Jan 5th

ASO in 2021: Secure user journey and overall creativity

This year has been crazy for the whole world and from so ... Read More

ASO in 2021: Secure user journey and overall creativity
Miira Vehviläinen
Drawn on Dec 28th

App icons - Has iOS 14 made them worthless?

In the past, companies haven’t had the need to update t... Read More

App icons - Has iOS 14 made them worthless?
Miira Vehviläinen
Drawn on Dec 21st

Travel Apps and COVID-19

Living through a time for ... Read More

Travel Apps and COVID-19
Miira Vehviläinen
Drawn on Dec 17th

The End of Skype for Business - Why and who’s next?

We are living a time where online-courses, online-meeting... Read More

The End of Skype for Business - Why and who’s next?
Miira Vehviläinen
Drawn on Dec 11th

The many aspects of typography

Read More

The many aspects of typography
Miira Vehviläinen
Drawn on Dec 3rd

ASO Guide: 11 ASO Mistakes

ASO is a very new thing to many companies and thus, there... Read More

ASO Guide: 11 ASO Mistakes
Miira Vehviläinen
Drawn on Nov 25th

Push notifications - How to use them efficiently

Have you ever wondered the core reason of push notificati... Read More

Push notifications - How to use them efficiently
Miira Vehviläinen
Drawn on Nov 10th

ASO vs. Influencer Marketing

Approximately 10 years ago, digimarketing started using t... Read More

ASO vs. Influencer Marketing
Miira Vehviläinen
Drawn on Nov 4th

Colors and their effect on us - Part 2: Secondary colors

In Part 1 I examined the primary colors; blue, red and ye... Read More

Colors and their effect on us - Part 2: Secondary colors
Miira Vehviläinen
Drawn on Oct 23rd

Colors and their effect on us - Part 1: Primary Colors

Coloring is an essential part of the branding process, si... Read More

Colors and their effect on us - Part 1: Primary Colors
Miira Vehviläinen
Drawn on Oct 21st

Suomalaiset opiskeluapplikaatiot ja niiden kehityskohdat

Ajat joita elämme, on laittanut kaikki meistä tilanteis... Read More

Suomalaiset opiskeluapplikaatiot ja niiden kehityskohdat
Miira Vehviläinen
Drawn on Oct 15th

How many people have installed iOS 14?

iOS 14 adaptation rates are coming in fast. After just a ... Read More

How many people have installed iOS 14?
Jesse Lempiäinen
Drawn on Sep 29th

Trying out; Top 3 Games of August

I love comparing apps and their... Read More

Trying out; Top 3 Games of August
Miira Vehviläinen
Drawn on Sep 2nd

Top 5 Apps in August - Entertainment

W... Read More

Top 5 Apps in August - Entertainment
Miira Vehviläinen
Drawn on Sep 1st

How to validate your marketability with Facebook campaigns!

Setting up campaigns can seem to be an overwhelming techn... Read More

How to validate your marketability with Facebook campaigns!
Jesse Lempiäinen
Drawn on Aug 11th

How to setup an ASO Facebook Campaign!

Setting up campaigns can seem to be an overwhelming techn... Read More

How to setup an ASO Facebook Campaign!
Jesse Lempiäinen
Drawn on Aug 11th

Top 5 Apps in July - Education

To continue the Top 5 series, next up is Education! This ... Read More

Top 5 Apps in July - Education
Miira Vehviläinen
Drawn on Aug 5th

Top 5 Apps in July - Lifestyle

To continue the Top 5 seri... Read More

Top 5 Apps in July - Lifestyle
Miira Vehviläinen
Drawn on Aug 3rd

Top 5 Apps in July - Action Games

In this new series, I am going to analyze different App c... Read More

Top 5 Apps in July - Action Games
Miira Vehviläinen
Drawn on Aug 1st

ASO Guide: Vocabulary - First steps in becoming an ASO Specialist

ASO


App Store Optimization, improving seve... Read More

ASO Guide: Vocabulary - First steps in becoming an ASO Specialist
Miira Vehviläinen
Drawn on Jul 13th

Make it stand out - How to make an App: Part 3

In order to make your App ... Read More

Make it stand out - How to make an App: Part 3
Miira Vehviläinen
Drawn on Jul 6th

Screenshot Trends - What is next?

Screenshots are an essential part of alluring users in do... Read More

Screenshot Trends - What is next?
Miira Vehviläinen
Drawn on Jun 29th

Set your goal and brainstorm - How to make an App: Part 1

Today Apps vary from so many categories to another. You c... Read More

Set your goal and brainstorm - How to make an App: Part 1
Miira Vehviläinen
Drawn on Jun 24th

Apple WWDC 2020: ASO recap

Due to the current situation, Apple kicked off its annual... Read More

Apple WWDC 2020: ASO recap
Jesse Lempiäinen
Drawn on Jun 23rd

Am I a gamer?

I scrolled through my iPhone's screen time the other day ... Read More

Am I a gamer?
Miira Vehviläinen
Drawn on Jun 18th

Perfecting the Finished Product: Why A/B Testing is a Vital Step for Your Digital Marketing

Today's digital marketplace can be an overwhelming experi... Read More

Perfecting the Finished Product: Why A/B Testing is a Vital Step for Your Digital Marketing
Jani Torppa
Drawn on May 30th

Custom Details Page (CDP) by Google Play. What will it change?

Regardless of the number of ads you run, in most cases, t... Read More

Custom Details Page (CDP) by Google Play. What will it change?
Jesse Lempiäinen
Drawn on May 29th

Mobile Apps: What are the next industries to benefit by shifting their operations to apps?

Everyday, we are taking more and more steps towards mobil... Read More

Mobile Apps:  What are the next industries to benefit by shifting their operations to apps?
Jesse Lempiäinen
Drawn on May 22nd

Case Study: How Rovio decreased their user acquisition cost by 20%

Rovio has been using Geeklab for both ASO A/B te... Read More

Case Study: How Rovio decreased their user acquisition cost by 20%
Jesse Lempiäinen
Drawn on May 20th

The Ultimate App Submission marketing guideline 2020

Screenshots come in multiple sizes. Big and small, portra... Read More

The Ultimate App Submission marketing guideline 2020
Jesse Lempiäinen
Drawn on May 19th

Improve marketability, save millions


At its core, improving marketability m... Read More

Improve marketability, save millions
Jani Torppa
Drawn on Apr 18th

Why and how to add a Facebook Pixel to Geeklab

Facebook pixel is a tool that allows external application... Read More

Why and how to add a Facebook Pixel to Geeklab
Jesse Lempiäinen
Drawn on Apr 18th

3 production phases to run ASO in 2020!


App Store Optimization is crucial, but... Read More

3 production phases to run ASO in 2020!
Jani Torppa
Drawn on Apr 17th

Why you need to focus on your icon!

The one single element that follows you through the entir... Read More

Why you need to focus on your icon!
Jesse Lempiäinen
Drawn on Apr 16th

App Store Optimisation, what and why?

Imagine if Coca-Cola had the opportunity to single-handed... Read More

App Store Optimisation, what and why?
Jesse Lempiäinen
Drawn on Apr 15th
brand shape elementbrand shape circle

Want to save millions?

Of course you do, get in touch and let's get started.

– or –