Sep 3rd 2020
Top 5 Apps in August - Business
Welcome back to analyzing the Top 5 of the month. In this series I analyze different App categories in the end of the month and see the journey of the Apps which end up being in the Top 5 of App Store. These ranking are located in the US.
Because of COVID, I really wanted to analyze Business category. The Top 5 Free Apps of August in Business, in the US, on 30th of August, were:
1. ZOOM Cloud Meetings
2. Microsoft Teams
3. Google Meet
4. Scanner App: PDF Document Scan
5. Indeed Job Search
First things I analyzed, were the colors. There is not particularly one similar color connecting these apps, since these app icons contain blue, purple, green, red, yellow, black and white. But one of those is actually appearing in every icon; white, which really isn’t a color but still a very important visual factor. All of the icons, except Zoom, use white as their background color. However, Zoom also uses white as one of the two colors in its icon. As you can imagine, white is a very popular background color among many app icons, most actually being in the category of Business. In general white represents pureness and simpleness and maybe that is the reason why it’s popular among these apps. Not only are these icons very, VERY similar to each other, but so are the screenshots. They all have the basic trend of having the text in the upper part of the screen and then representing the phone with the app opened and giving the viewer a little introduction to the app screenshot by screenshot. The colors scheme follows the pattern of the icons, or in the case of Google Meets, they only use white. All the screenshots are very simple and plain; except Scanner App which has almost the double amount of screenshots compared to others, but that is probably because the other apps are pretty self-explanatory.
ZOOM, as we all know, has gotten quite a lot of boost due to the current state of the world. According to top lists, it has been Top 1 in the Business category for quite a while now and was even the Top 1 for All Categories during spring. Zoom is not only used for business meetings or online lessons but all kind of occasions, such as church meetings, therapy sessions or just hanging out with friends. Zoom was actually launched in 2011, so it has been around for quite some time already. However, in the spring its daily users popped up to 200 million a day, when in the late 2019 it used to be only 10 million a day and its download rates have also increased by 30%. Some people have said that Skype, which has ruled the game for decades, has lost its crown to Zoom.
Microsoft Teams is one of the biggest competition to Zoom. According to the top lists, Teams was jumping on and off between 2nd and 3rd place in August.
The third place was claimed by Google Meet, which is another strong competitor against Zoom and obviously against Teams as well. Google Meet has solidly stayed either on the 3rd or 4th place, battling the Scanner App.
The 4th and 5th, Scanner App and Indeed Job Search, are totally different from these three archenemies. Scanner App is a scanner in your pocket, with which you can take a picture and thus scan it and store it in your phone. You can also sign documents digitally with this app. In addition, there is a possibility for a PIN code to store your documents even more safely.
The 5th place, Indeed Job Search, claims to be the number 1 job search site in the whole world, with over 250 million job seekers each month. Indeed promises to show open jobs from 60 countries and by 28 languages, which thus makes it a very global app. These types of portals are very handy.
This post has all the elements for a very interesting discussion about the three different Meeting apps. And not only about those three, but about the legendary, the ruler of the last two decades - Skype. What happened to Skype and why is it not competing with these three? Stay tuned for that!


Related Stories
Facebook Pixel and iOS 14.5 with Geeklab
With Apple's iOS 14 and its privacy updates, the F... Read More
Step by Step - Artificial Intelligence
Step by step is a series in which complex subjects are ex... Read More
Mobile Operating Systems - Harmony OS 2.0 influencing a new era?
Android OS and iOS were both released over 10 years ago, ... Read More
Instagram vs. TikTok
TikTok as an app was released back in 2016 where as Insta... Read More
6 hidden features in popular apps
Many people use apps everyday not knowing they contain fe... Read More
Popular TV-shows' and movies' influence on people's shopping behaviour
The variety of available TV-shows and movies today could ... Read More
Gradients and their hype
You have probably noticed how gradient colors have been r... Read More
Top 5 Apps in January - All categories
To continue the series, next up is the first one of 2021!... Read More
Step by step - How to protect your app and understand copyright, trademark, patent and agreements
Step by step is a series i... Read More
When working on your mobile strategy: Mobile App or Mobile Website?
Coming up with a mobile strategy can seem like a never en... Read More
Why should you update your app often enough?
Today is the 22nd of January, so Christmas was almost a m... Read More
Gaming communities and friendship
These times have put us all in a situation we have never ... Read More
Questions to go through before developing an app for your company
Making an app seems like a good investment in a world whe... Read More
WhatsApp vs. Signal: Who rocks its security game better?
The comparison between WhatsApp and Signal has people buz... Read More
Top 5 Apps in December - Games
Let’s continue the series of Top 5! This is such a fun ... Read More
ASO in 2021: Secure user journey and overall creativity
This year has been crazy for the whole world and from so ... Read More
App icons - Has iOS 14 made them worthless?
In the past, companies haven’t had the need to update t... Read More
Travel Apps and COVID-19
Living through a time for ... Read More
The End of Skype for Business - Why and who’s next?
We are living a time where online-courses, online-meeting... Read More
ASO Guide: 11 ASO Mistakes
ASO is a very new thing to many companies and thus, there... Read More
Push notifications - How to use them efficiently
Have you ever wondered the core reason of push notificati... Read More
ASO vs. Influencer Marketing
Approximately 10 years ago, digimarketing started using t... Read More
Colors and their effect on us - Part 2: Secondary colors
In Part 1 I examined the primary colors; blue, red and ye... Read More
Colors and their effect on us - Part 1: Primary Colors
Coloring is an essential part of the branding process, si... Read More
Suomalaiset opiskeluapplikaatiot ja niiden kehityskohdat
Ajat joita elämme, on laittanut kaikki meistä tilanteis... Read More
How many people have installed iOS 14?
iOS 14 adaptation rates are coming in fast. After just a ... Read More
How to validate your marketability with Facebook campaigns!
Setting up campaigns can seem to be an overwhelming techn... Read More
How to setup an ASO Facebook Campaign!
Setting up campaigns can seem to be an overwhelming techn... Read More
Top 5 Apps in July - Education
To continue the Top 5 series, next up is Education! This ... Read More
Top 5 Apps in July - Lifestyle
To continue the Top 5 seri... Read More
Top 5 Apps in July - Action Games
In this new series, I am going to analyze different App c... Read More
ASO Guide: Vocabulary - First steps in becoming an ASO Specialist
ASO
App Store Optimization, improving seve... Read More
Make it stand out - How to make an App: Part 3
In order to make your App ... Read More
Screenshot Trends - What is next?
Screenshots are an essential part of alluring users in do... Read More
Set your goal and brainstorm - How to make an App: Part 1
Today Apps vary from so many categories to another. You c... Read More
Apple WWDC 2020: ASO recap
Due to the current situation, Apple kicked off its annual... Read More
Am I a gamer?
I scrolled through my iPhone's screen time the other day ... Read More
Perfecting the Finished Product: Why A/B Testing is a Vital Step for Your Digital Marketing
Today's digital marketplace can be an overwhelming experi... Read More
Custom Details Page (CDP) by Google Play. What will it change?
Regardless of the number of ads you run, in most cases, t... Read More
Mobile Apps: What are the next industries to benefit by shifting their operations to apps?
Everyday, we are taking more and more steps towards mobil... Read More
Case Study: How Rovio decreased their user acquisition cost by 20%
Rovio has been using Geeklab for both ASO A/B te... Read More
The Ultimate App Submission marketing guideline 2020
Screenshots come in multiple sizes. Big and small, portra... Read More
Improve marketability, save millions
At its core, improving marketability m... Read More
Why and how to add a Facebook Pixel to Geeklab
Facebook pixel is a tool that allows external application... Read More
3 production phases to run ASO in 2020!
App Store Optimization is crucial, but... Read More
Why you need to focus on your icon!
The one single element that follows you through the entir... Read More
App Store Optimisation, what and why?
Imagine if Coca-Cola had the opportunity to single-handed... Read More

