Facebook pixel is a tool that allows external applications and websites to fire back events to Facebook, which can then be used in different marketing exercises. Ever wondered how it is possible that right after you visit a fancy SaaS site, you get an ad targeted to you on Facebook? Facebook pixel it is! There are similar tools for services like Google and LinkedIn, but we'll talk about them later.
How will Facebook Pixel help me in my App Store Optimisation adventures? ??
Facebook is a colossal platform with over 2.6 billion monthly active users. So even if you narrow your audience by targeting, there's still a lot of people in that pool. One of the things Facebook does behind the curtains is its campaign optimization. Facebook will deliver you different audiences based on your needs, users who are most likely to complete the action you tell Facebook.
Once your app is out, and you start to run paid marketing, you are most likely to either optimize your campaigns toward MAI (mobile app installs) or AEO (app event optimization). The catch is, you want to run your app store optimization campaigns to an audience that you will eventually acquire with your regular campaigns. If you just optimize your campaigns towards link clicks, you will only get similar performance as you would get with an organic audience, even if you apply some targeting.
By utilizing Facebook Pixel, we can let Facebook know, every time a user clicks the download button on your look-alike App Store Optimisation app page. With this beautiful piece of information, we can let Facebook optimize your campaigns towards conversions.
We tested the same targeting and creatives between MAI + real App Store and Conversion optimization + Geeklab look-alike page, and guess what, the results were pretty much identical.
Right, so I need it, but how do I do it
Installing Facebook pixel can be a tech-savy thing you fear to do.
We made it super easy to both implement it on our platform. You only need to do it once, we've also created a step-by-step guide on how you can implement the pixel.
Feel free to take a look at the video below ?