Apr 17th 2020
3 production phases to run ASO in 2020!
App Store Optimization is crucial, but often we wait until the product is live until we start testing and learning. Luckily in 2020 we have other options.
With third-party tools you can create store pages, that look like the real app store pages and record all the user behavior, so that you can start testing even before the app is published.
Concepting.
The biggest fear of every developer is to pour your heart and money into a product just to find out that the marketability of the product doesn't allow you to scale. To make sure you don't make the wrong decisions and spend your precious time with the wrong things, you can validate the marketability already in the concept phase.
With services like Geeklab, you can create look-alike app store pages that will allow you to optimize your Facebook traffic towards conversions, giving you a better view of where you stand in terms of marketability.
Running creative split tests on Facebook within your target audience and then driving users to look-alike store pages will give you a holistic view of how your target audience behaves with your concept on top of the funnel. You can top that off by adding a qualitative survey, where the user will be redirected after they click the spoof install button.
Data-driven decision making.
You've proven that there's room for your game within your target audience. Like all of us, you still have multiple questions and A/B tests in your mind. What if the marketability is even better if we swap our humanized raccoon protagonist to a medieval knight?
By running holistic A/B tests you can also get an answer to these questions without hurting your production timeline or having to do any adjustments to your actual app.
By running a creative split test on Facebook directing the traffic to unique app store pages for each variant you can get the difference in fCVR for all variants before redirecting users to download the real app.
Performance optimization.
Once you've ticked all the boxes and finally launch your app globally, the performance optimization starts. If you do paid marketing, it is crucial to run App Store Optimisation on a regular basis, to keep up with the trends and your messaging on paid marketing channels.
If you don't run any paid marketing but rely on organic traffic instead, it is extremely important to invest a bit to ASO from time to time to make sure you have the best converting icons and screenshots to maximize the number of installs you can get.
With one test that was done with Geeklab, an icon was found that performed 20% better than the original control icon. When you run these optimizations on a regular basis you can make sure that you maximize the number of users you can get to your app.
Optimize away!


Related Stories
Facebook Pixel and iOS 14.5 with Geeklab
With Apple's iOS 14 and its privacy updates, the F... Read More
Step by Step - Artificial Intelligence
Step by step is a series in which complex subjects are ex... Read More
Mobile Operating Systems - Harmony OS 2.0 influencing a new era?
Android OS and iOS were both released over 10 years ago, ... Read More
Instagram vs. TikTok
TikTok as an app was released back in 2016 where as Insta... Read More
6 hidden features in popular apps
Many people use apps everyday not knowing they contain fe... Read More
Popular TV-shows' and movies' influence on people's shopping behaviour
The variety of available TV-shows and movies today could ... Read More
Gradients and their hype
You have probably noticed how gradient colors have been r... Read More
Top 5 Apps in January - All categories
To continue the series, next up is the first one of 2021!... Read More
Step by step - How to protect your app and understand copyright, trademark, patent and agreements
Step by step is a series i... Read More
When working on your mobile strategy: Mobile App or Mobile Website?
Coming up with a mobile strategy can seem like a never en... Read More
Why should you update your app often enough?
Today is the 22nd of January, so Christmas was almost a m... Read More
Gaming communities and friendship
These times have put us all in a situation we have never ... Read More
Questions to go through before developing an app for your company
Making an app seems like a good investment in a world whe... Read More
WhatsApp vs. Signal: Who rocks its security game better?
The comparison between WhatsApp and Signal has people buz... Read More
Top 5 Apps in December - Games
Let’s continue the series of Top 5! This is such a fun ... Read More
ASO in 2021: Secure user journey and overall creativity
This year has been crazy for the whole world and from so ... Read More
App icons - Has iOS 14 made them worthless?
In the past, companies haven’t had the need to update t... Read More
Travel Apps and COVID-19
Living through a time for ... Read More
The End of Skype for Business - Why and who’s next?
We are living a time where online-courses, online-meeting... Read More
ASO Guide: 11 ASO Mistakes
ASO is a very new thing to many companies and thus, there... Read More
Push notifications - How to use them efficiently
Have you ever wondered the core reason of push notificati... Read More
ASO vs. Influencer Marketing
Approximately 10 years ago, digimarketing started using t... Read More
Colors and their effect on us - Part 2: Secondary colors
In Part 1 I examined the primary colors; blue, red and ye... Read More
Colors and their effect on us - Part 1: Primary Colors
Coloring is an essential part of the branding process, si... Read More
Suomalaiset opiskeluapplikaatiot ja niiden kehityskohdat
Ajat joita elämme, on laittanut kaikki meistä tilanteis... Read More
How many people have installed iOS 14?
iOS 14 adaptation rates are coming in fast. After just a ... Read More
Top 5 Apps in August - Business
Welcome back to analyzing the Top 5 of the month. In this... Read More
How to validate your marketability with Facebook campaigns!
Setting up campaigns can seem to be an overwhelming techn... Read More
How to setup an ASO Facebook Campaign!
Setting up campaigns can seem to be an overwhelming techn... Read More
Top 5 Apps in July - Education
To continue the Top 5 series, next up is Education! This ... Read More
Top 5 Apps in July - Lifestyle
To continue the Top 5 seri... Read More
Top 5 Apps in July - Action Games
In this new series, I am going to analyze different App c... Read More
ASO Guide: Vocabulary - First steps in becoming an ASO Specialist
ASO
App Store Optimization, improving seve... Read More
Make it stand out - How to make an App: Part 3
In order to make your App ... Read More
Screenshot Trends - What is next?
Screenshots are an essential part of alluring users in do... Read More
Set your goal and brainstorm - How to make an App: Part 1
Today Apps vary from so many categories to another. You c... Read More
Apple WWDC 2020: ASO recap
Due to the current situation, Apple kicked off its annual... Read More
Am I a gamer?
I scrolled through my iPhone's screen time the other day ... Read More
Perfecting the Finished Product: Why A/B Testing is a Vital Step for Your Digital Marketing
Today's digital marketplace can be an overwhelming experi... Read More
Custom Details Page (CDP) by Google Play. What will it change?
Regardless of the number of ads you run, in most cases, t... Read More
Mobile Apps: What are the next industries to benefit by shifting their operations to apps?
Everyday, we are taking more and more steps towards mobil... Read More
Case Study: How Rovio decreased their user acquisition cost by 20%
Rovio has been using Geeklab for both ASO A/B te... Read More
The Ultimate App Submission marketing guideline 2020
Screenshots come in multiple sizes. Big and small, portra... Read More
Improve marketability, save millions
At its core, improving marketability m... Read More
Why and how to add a Facebook Pixel to Geeklab
Facebook pixel is a tool that allows external application... Read More
Why you need to focus on your icon!
The one single element that follows you through the entir... Read More
App Store Optimisation, what and why?
Imagine if Coca-Cola had the opportunity to single-handed... Read More

