Apr 16th 2020
Why you need to focus on your icon!
The one single element that follows you through the entire funnel despite whether or not the traffic is paid or organic.
For Apple's and Googles featuring, in most cases, the icon is all you can see and how your icon stands out and informs your possible user what your app is all about.
Be real to your product and follow best practices.
Colors can go a long way and help you either stand out against your competition or allow you to apply the winning formula. We analyzed multiple different categories and hundreds of top-crossing apps to see if there's something we can learn from what has been done.
...and there sure was.
Just by looking at the color palettes, we saw differences across genres. For puzzle and match-3 games, the color palette is super vibrant and reflects the saturated colors that can also be found in the games themselves. Surprisingly mid-core and other RPG titles are much more earth-like and darker.
Based on the top-crossing apps, it is clear that the color palette should reflect your game and audience. Even tho it might be tempting to add the Adobe's bright red #F60100 to your background because, according to psychology, it is appealing, don't.
Being loyal to your product is also something you should be able to communicate through the icon alone. Taking a case example of European eScooter brands (free tip, your welcome).
Let's say you get lucky, or your hard work with pitching your product to Apple pays off, and you are getting featured on a new Apple category. Get to know your city. You get featured with your icon, but guess what.
Not a single e-scooter brand has an actual scooter on its icon in iOS App Store or Google Play.
Trendy and good-looking colors which are in line with the actual colors of the scooters. Branding done well, but for a first time customer who just stumbled upon a category called Get To You Know Your City, they might think that the scooter brand is about local sports, nightlife or even a restaurant, especially when most of the apps don't even have the word scooter in their subtitle.
Biggest differences between iOS and Google Play.
Size matters. The information payload is way different when you look at the header alone. The top of your product page is packed with a lot of different information and the icon competes for the attention.
The biggest difference between these two platforms is the size and amount of information. Google Play is packed with a lot more information and the icon is a lot smaller. iOS icon is way bigger and also the head section has a lot more space.
Related Stories
5 Endless Running Games
”Endless” or ”Infinity” running games have been a... Read More
Miira Vehviläinen
Tips and Tricks for TikTok
TikTok is one of the most powerful platforms on the plane... Read More
Miira Vehviläinen
Read More
What's New: Geeklab 2021 H1
Our users may have noticed a lot of changes and improveme... Read More
Jesse Lempiäinen
ASO Guide: Keep your ASO strategy alive
There are numerous stages to consider before, during, and... Read More
Miira Vehviläinen
Read More
NEW: Demographics
The vast majority of use in Geeklab is centered on concep... Read More
Jesse Lempiäinen
ASO Guide: Comparison of ASO and SEO
App Store Optimization and Search Engine Optimization mig... Read More
Miira Vehviläinen
Why is Pinterest such a valuable tool
Almost 500 million people actively use Pinterest every mo... Read More
Miira Vehviläinen
NEW: Review Groups
Our first of two significant June updates was released... Read More
Jesse Lempiäinen
Read More
Read More
The similarities of platforms: Creator Fund
In a few of my previous posts Read More
Miira Vehviläinen
Masters Of ASO: Erik Hegely from Pixel Federation
Take in the first episode of our Masters of ASO, as we in... Read More
Jesse Lempiäinen
Read More
New: Geeklab Free for life
We've been blessed to work with the biggest developers in... Read More
Jesse Lempiäinen
ASO Guide - Localization
In today’s global mobile app market, localizing is a ne... Read More
Miira Vehviläinen
Geeklab's taxonomy
Follow our brief introduction to Geeklab's taxonomy, to h... Read More
Jesse Lempiäinen
The Story of Spotify
Spotify is one of the leading streaming platforms in the ... Read More
Miira Vehviläinen
Instagram for kids - is it really necessary?
Facebook has announced that it is currently working on a ... Read More
Miira Vehviläinen
ASO Guide - Categories
Despite your goals on your app, categorizing it correctly... Read More
Miira Vehviläinen
The Story of Facebook Messenger
I was having a conversation with a few of my friends abou... Read More
Miira Vehviläinen
Read More
The Story of Houseparty
When people were first introduced to the concept of lockd... Read More
Miira Vehviläinen
Mobile usage 10 years ago
The last ten years have changed the way we view mobile us... Read More
Miira Vehviläinen
Did you know? 8 facts and statistics on social media
Don't forget to check out the last Read More
Miira Vehviläinen
The Story of Snapchat
Snapchat is one of the most used apps in the world and ha... Read More
Miira Vehviläinen
Top 5 of February - All Apps
The statistics are from Sensor Tower and are based on fre... Read More
Miira Vehviläinen
Read More
Facebook Pixel and iOS 14.5 with Geeklab
With Apple's iOS 14 and its privacy updates, the F... Read More
Jesse Lempiäinen
Step by Step - Artificial Intelligence
Step by step is a series in which complex subjects are ex... Read More
Miira Vehviläinen
Read More
Mobile Operating Systems - Harmony OS 2.0 influencing a new era?
Android OS and iOS were both released over 10 years ago, ... Read More
Miira Vehviläinen
Instagram vs. TikTok
TikTok as an app was released back in 2016 where as Insta... Read More
Miira Vehviläinen
Did you know? 6 hidden features in popular apps
Many people use apps everyday not knowing they contain fe... Read More
Miira Vehviläinen
Popular TV-shows' and movies' influence on people's shopping behaviour
The variety of available TV-shows and movies today could ... Read More
Miira Vehviläinen
Gradients and their hype
You have probably noticed how gradient colors have been r... Read More
Miira Vehviläinen
Top 5 of January - All categories
To continue the series, next up is the first one of 2021!... Read More
Miira Vehviläinen
Step by step - How to protect your app and understand copyright, trademark, patent and agreements
Step by step is a series i... Read More
Miira Vehviläinen
When working on your mobile strategy: Mobile App or Mobile Website?
Coming up with a mobile strategy can seem like a never en... Read More
Miira Vehviläinen
Why should you update your app often enough?
Today is the 22nd of January, so Christmas was almost a m... Read More
Miira Vehviläinen
Gaming communities and friendship
These times have put us all in a situation we have never ... Read More
Miira Vehviläinen
Questions to go through before developing an app for your company
Making an app seems like a good investment in a world whe... Read More
Miira Vehviläinen
WhatsApp vs. Signal: Who rocks its security game better?
The comparison between WhatsApp and Signal has people buz... Read More
Miira Vehviläinen
Top 5 of December - Games
Let’s continue the series of Top 5! This is such a fun ... Read More
Miira Vehviläinen
ASO in 2021: Secure user journey and overall creativity
This year has been crazy for the whole world and from so ... Read More
Miira Vehviläinen
App icons - Has iOS 14 made them worthless?
In the past, companies haven’t had the need to update t... Read More
Miira Vehviläinen
The End of Skype for Business - Why and who’s next?
We are living a time where online-courses, online-meeting... Read More
Miira Vehviläinen
ASO Guide: 11 ASO Mistakes
ASO is a very new thing to many companies and thus, there... Read More
Miira Vehviläinen
Push notifications - How to use them efficiently
Have you ever wondered the core reason of push notificati... Read More
Miira Vehviläinen
ASO vs. Influencer Marketing
Approximately 10 years ago, digimarketing started using t... Read More
Miira Vehviläinen
Colors and their effect on us - Part 2: Secondary colors
In Part 1 I examined the primary colors; blue, red and ye... Read More
Miira Vehviläinen
Colors and their effect on us - Part 1: Primary Colors
Coloring is an essential part of the branding process, si... Read More
Miira Vehviläinen
Suomalaiset opiskeluapplikaatiot ja niiden kehityskohdat
Ajat joita elämme, on laittanut kaikki meistä tilanteis... Read More
Miira Vehviläinen
How many people have installed iOS 14?
iOS 14 adaptation rates are coming in fast. After just a ... Read More
Jesse Lempiäinen
Top 5 of August - Business
Welcome back to analyzing the Top 5 of the month. In this... Read More
Miira Vehviläinen
How to validate your marketability with Facebook campaigns!
Setting up campaigns can seem to be an overwhelming techn... Read More
Jesse Lempiäinen
How to setup an ASO Facebook Campaign!
Please note that since iOS 14.5 this article is no longe... Read More
![How to setup an ASO Facebook Campaign!]()
Jesse Lempiäinen
Jesse Lempiäinen
Top 5 of January - Education
To continue the Top 5 series, next up is Education! This ... Read More
Miira Vehviläinen
Top 5 of July - Action Games
In this new series, I am going to analyze different App c... Read More
Miira Vehviläinen
ASO Guide: Vocabulary - First steps in becoming an ASO Specialist
ASO
App Store Optimization, improving seve... Read More
Miira Vehviläinen
Make it stand out - How to make an App: Part 3
In order to make your App ... Read More
Miira Vehviläinen
Screenshot Trends - What is next?
Screenshots are an essential part of alluring users in do... Read More
Miira Vehviläinen
Set your goal and brainstorm - How to make an App: Part 1
Today Apps vary from so many categories to another. You c... Read More
Miira Vehviläinen
Apple WWDC 2020: ASO recap
Due to the current situation, Apple kicked off its annual... Read More
Jesse Lempiäinen
Am I a gamer?
I scrolled through my iPhone's screen time the other day ... Read More
Miira Vehviläinen
Perfecting the Finished Product: Why A/B Testing is a Vital Step for Your Digital Marketing
Today's digital marketplace can be an overwhelming experi... Read More
Jani Torppa
Custom Details Page (CDP) by Google Play. What will it change?
Regardless of the number of ads you run, in most cases, t... Read More
Jesse Lempiäinen
Mobile Apps: What are the next industries to benefit by shifting their operations to apps?
Everyday, we are taking more and more steps towards mobil... Read More
Jesse Lempiäinen
Case Study: How Rovio decreased their user acquisition cost by 20%
Rovio has been using Geeklab for both ASO A/B te... Read More
Jesse Lempiäinen
The Ultimate App Submission marketing guideline 2020
Screenshots come in multiple sizes. Big and small, portra... Read More
Jesse Lempiäinen
Improve marketability, save millions
At its core, improving marketability m... Read More
Jani Torppa
Why and how to add a Facebook Pixel to Geeklab
Facebook pixel is a tool that allows external application... Read More
Jesse Lempiäinen
3 production phases to run ASO in 2020!
App Store Optimization is crucial, but... Read More
Jani Torppa
App Store Optimisation, what and why?
Imagine if Coca-Cola had the opportunity to single-handed... Read More
Jesse Lempiäinen