Tips and tutorials related to app store marketing.
By Miira Vehviläinen
A year ago I wrote a post on screenshot trends comparing screenshots back from 2012 to the current at the time. As a result, I thought it would be fun to analyz
ASO · Jul 16th
There are numerous stages to consider before, during, and after the launch of an app. You may believe that making the proper preparations would provide you with
ASO · Jul 14th
App Store Optimization and Search Engine Optimization might seem very similar when you first get to know them. However, they are and should be considered as two
ASO · Jul 5th
In today’s global mobile app market, localizing is a necessity to reach a successful ASO strategy that reaches users in different markets. The perfect way to
ASO · Apr 25th
Despite your goals on your app, categorizing it correctly on App Store or/and Google Play is an essential part of your ASO and mobile strategy in order to gain
ASO · Apr 12th
DescriptionDescriptions are often depreciated compared to other ASO factors and there really should be no reason why. Certainly, as I have mentioned before, peo
ASO · Apr 6th
This year has been crazy for the whole world and from so many aspects. Everything we once knew, went upside-down. Everyone had to learn new ways to survive and
ASO · Dec 28th
In the past, companies haven’t had the need to update their logos every month or even once a year. A common habit was to change logos every 5 to 10 years or i
ASO · Dec 21st
ASO is a very new thing to many companies and thus, there are common mistakes made. Hopefully this list will save some of you from either doing mistakes or over
ASO · Nov 25th
App Store Optimization, improving several aspects of the app, and optimizing it to get people to download it.
A research method (also known as
ASO · Jul 13th
Screenshots are an essential part of alluring users in downloading your App. It is not guaranteed that a great screenshot will create a download, but it is a ne
ASO · Jun 29th
By Jesse Lempiäinen
Due to the current situation, Apple kicked off its annual WWDC yesterday, online for the first time as a virtual event. Apart from face-mask Animoji's and Watch
ASO · Jun 23rd
Regardless of the number of ads you run, in most cases, the users will still have to go through the iOS App Store or Google Play to download your app.
ASO · May 29th
Screenshots come in multiple sizes. Big and small, portrait and landscape, Google Play supports even square. What to do when to do? We'll we've got you covered.
ASO · May 19th
By Jani Torppa
At its core, improving marketability means the increase of IPM (installs per 1000 impressions), which in turn can lead to decreased CPI.
"But while the form
ASO · Apr 18th
App Store Optimization is crucial, but often we wait until the product is live until we start testing and learning. Luckily in 2020 we have other options.
ASO · Apr 17th
The one single element that follows you through the entire funnel despite whether or not the traffic is paid or organic.
For Apple's and Googles featuring, i
ASO · Apr 16th
Imagine if Coca-Cola had the opportunity to single-handedly go to every store where their customers make their final purchase decision and make sure everything
ASO · Apr 15th