By Jason Lempiäinen

TikTok Ad Campaign, Step by Step Guide

Note: If you're running a concept test in TikTok, select English (Pre-Registration) as the look-alike page language in CampaignBuilder.  Setting u

Other · May 25th

By Jason Lempiäinen

Product update 10/22

Product Update 10/2022In this weeks product update, Campaign Details and Dashboard received visual and performance updates.  Campaign DetailsYour campaign r

Other · May 11th

By Jason Lempiäinen

Update: 27.04

Product update 27. 04The Campaigns & Variations view now has a few new functionalities.  1. When you expand the view of a campaign, you can now see the visuals of

Other · Apr 27th

By Jason Lempiäinen

How to benefit from a/b testing during game development phase

In this post, we'll look at an example case of how a/b testing can benefit you during the game development phase. You have been assigned to design and develop a

Other · Mar 22nd

By Jason Lempiäinen

Common A/B testing mistakes and how to avoid them

It can be frustrating to run an A/B testing campaign and not see the results you expect. Don't worry! Most of the time, simple adjustments can be applied to imp

Other · Nov 15th

By Jesse Lempiäinen

Future of Mobile Marketing: Custom Marketing Funnels

We've had this problem with iOS mobile marketing for a long time. . . Users may discover your app through word-of-mouth, organic search, featuring, or any of the p

Other · Nov 5th

By Jesse Lempiäinen

Apple's Social Marketing Tool & iOS15

On the Apple iOS front, it's been a big week for mobile marketing. The Apple vs. Epic battle has come to an end, leaving Fortnite fans bemused as the game remai

Other · Sep 28th

By Miira Vehviläinen

Tips for better user experience

Music and sound effectsMusic and sound effects are popular, especially among games, however, bear in mind that individuals have different perspectives abou

Other · Sep 10th

By Miira Vehviläinen

Merge Cube - Finding out the hype

Comparison to the game 2048This game quickly brought up a memory, and it didn't take long for me to recall a game named 2048. This game was released in 2014, wh

Other · Sep 8th

By Miira Vehviläinen

ASO Guide: App Icons

Icons may be a difficult task to develop. The size speaks for itself; you don't have much space to work with. But that's the fun of it: how do you make somethin

Other · Aug 30th

By Miira Vehviläinen

App News of the Week 20.8.

The Next step in Facebook's messaging integration plan is End-to-End encryption for MessengerWith the inclusion of end-to-end encryption for audio and video con

Other · Aug 20th

By Miira Vehviläinen

Tips and Tricks for Instagram

Adjust your settings to approve tagged photos before they show up in your profileYou may select whether or not the images and videos you've been tagged in-displ

Other · Aug 17th

By Miira Vehviläinen

The Similarities of Platforms: New Features

TikTok is testing the Stories featureTikTok is experimenting with 24-hour ephemeral "Stories", which originates from Snapchat and has thus spread onto platf

Other · Aug 11th

By Miira Vehviläinen

5 Endless Running Games

"Endless" or "Infinity" running games have been and continue to be extremely popular. The original Temple Run was published in 2012 and quickly became o

Other · Jul 28th

By Miira Vehviläinen

Tips and Tricks for TikTok

TikTok is one of the most powerful platforms on the planet right now. It's a place where creativity has no bounds and where laughter, warmth, and even lifelong

Other · Jul 26th

By Miira Vehviläinen

Recent App News

Creators will be paid $1 billion through 2022 by FacebookFacebook will establish new incentive programs by the end of 2021 as part of the investment program, wh

Other · Jul 22nd

By Miira Vehviläinen

My Talking Angela 2 - Finding out the hype

The statistics show, that My Talking Angela 2, has been crushing the rankings among all apps recently. My Talking Angela was first launched in 2014, but its seq

Other · Jul 20th

By Miira Vehviläinen

App News of the Week

Instagram is trying out the feature of uploading pictures and videos from your desktopInstagram is launching a first live test of the ability to publish feed po

Other · Jul 7th

By Miira Vehviläinen

Why is Pinterest such a valuable tool

Almost 500 million people actively use Pinterest every month but yet many still think it is a platform only to share cute, funny and aesthetic pictures. Not tak

Other · Jun 21st

By Miira Vehviläinen

Top 5 Apps in May - Games

Usually, especially in the category of Games, these Top 5's provide fairly clear answers as to which game will be placed there.  However, this month the Top

Other · Jun 7th

By Miira Vehviläinen

Roblox - Why is it so popular?

What is Roblox about?Roblox was launched back in 2006 but it has only recently gained a ton lot of popularity among old and new users.  Roblox is a gaming p

Other · Jun 3rd

By Miira Vehviläinen

The similarities of platforms: Creator Fund

In a few of my previous posts (YouTube Shorts and Instagram vs. TikTok), I wrote about the similarities between the four biggest social platforms. Their fe

Other · May 26th

By Miira Vehviläinen

Top 5 Apps in April - Photo & Video

For this comparison, I wanted to include specifically only photo and/or video editing apps. Thus, the five apps that rule the Photo & Video category (YouTube, S

Other · May 1st

By Miira Vehviläinen

The Story of Spotify

Spotify is one of the leading streaming platforms in the world. It was founded back in 2008 by two Swedish entrepreneurs, Daniel Ek and Martin Lorentzon. Spotif

Other · Apr 23rd

By Miira Vehviläinen

Instagram for kids - is it really necessary?

Facebook has announced that it is currently working on a new version of Instagram, which would be allowed for only under 13-year-olds. This has got people talki

Other · Apr 16th

By Miira Vehviläinen

The Story of Facebook Messenger

I was having a conversation with a few of my friends about Facebook and how the purpose of Facebook has changed majorly for us. We are born in the mid-90s, so F

Other · Apr 10th

By Miira Vehviläinen

The Story of Houseparty

When people were first introduced to the concept of lockdown in March of 2020, apps of all kind were blooming.  The Houseparty app was one of the most popular s

Other · Apr 2nd

By Miira Vehviläinen

Top 5 of March - Games

It's time for the Top 5 games of March! Top 5 Games in US according to Sensor Tower in March:Emergency DispatcherVery simple outlook in App Store, des

Other · Apr 1st

By Miira Vehviläinen

YouTube Shorts - Worth it?

In one of my previous posts, I took two top apps in the world right now and put them side-to-side. Statistics show, that these two, TikTok and Instagram, are st

Other · Mar 29th

By Miira Vehviläinen

Mobile usage 10 years ago

The last ten years have changed the way we view mobile usage enormously. The development happened fast and now we live in a world where mobile usage statistics

Other · Mar 23rd

By Miira Vehviläinen

Did you know? 8 facts and statistics on social media

Don't forget to check out the last Did you know? -post on hidden app-features!1. As of January 2021, there were 4. 20 billion active users social media and 4. 15

Other · Mar 16th

By Miira Vehviläinen

The Story of Snapchat

Snapchat is one of the most used apps in the world and has been successful quite steadily throughout its journey.  2011Was founded in 2011 by Evan Spiegel,

Other · Mar 15th

By Miira Vehviläinen

Top 5 of February - All Apps

The statistics are from Sensor Tower and are based on free App Store apps in the U. S.  The icons on the Top 5 of the month are so well known that they probably

Other · Mar 3rd

By Miira Vehviläinen

Trying Out - Top 3 of Games in February

(SensorTower)High HeelsThis game is definitely not lagging on the amount to collectable diamonds. I am used to games giving you a hard time collecting any addit

Other · Mar 2nd

By Miira Vehviläinen

Step by Step - Artificial Intelligence

Step by step is a series in which complex subjects are explained. . . step by step. Check out the previous post of the series about learning legal language and thu

Other · Feb 26th

By Miira Vehviläinen

Identical copy cat games: Example of Let's Farm and Hay Day

I wrote a post on Hay Day back in 2020, which contained my opinions on the game. Over time the game has turned out to be my favorite mobile game of all time. No

Other · Feb 16th

By Miira Vehviläinen

Mobile Operating Systems - Harmony OS 2.0 influencing a new era?

Android OS and iOS were both released over 10 years ago, Android in 2008 and iOS in 2007. Since then they have become the two ruling operating systems in the wo

Other · Feb 15th


Product Update 10/2022In this weeks product update, Campaign Details and Dashboard received visual and performance updates.  Campaign DetailsYour campaign r

Other · Feb 11th

By Miira Vehviläinen

Instagram vs. TikTok

TikTok as an app was released back in 2016 where as Instagram was released in 2010, and had its main boost back in 2012. So last year Instagram celebrated its 1

Other · Feb 11th

By Miira Vehviläinen

Did you know? 6 hidden features in popular apps

Many people use apps everyday not knowing they contain features which would either be really helpful, or basically make using them more fun. Here are six featur

Other · Feb 10th

By Miira Vehviläinen

Popular TV-shows' and movies' influence on people's shopping behaviour

The variety of available TV-shows and movies today could basically be described as limitless. There are so any streaming platforms that it's hard to keep track

Other · Feb 4th

By Miira Vehviläinen

Gradients and their hype

You have probably noticed how gradient colors have been recently trending, and honestly for some time now, and they are used in many occasions. Icons, screensho

Other · Feb 3rd

By Miira Vehviläinen

Top 5 of January - All categories

To continue the series, next up is the first one of 2021! And let's start it with All Apps category of January. As usual, these rankings are based on free apps

Other · Feb 1st

By Miira Vehviläinen

Step by step - How to protect your app and understand copyright, trademark, patent and agreements

Step by step is a series in which complex subjects are explained. . . step by step.  Developing an app comes with the necessity and responsibility to keep it p

Other · Jan 28th

By Miira Vehviläinen

When working on your mobile strategy: Mobile App or Mobile Website?

Coming up with a mobile strategy can seem like a never ending job and you're right, it kind of is.  Social media, App Store Optimization, Swot Analysis. . . &n

Other · Jan 24th

By Miira Vehviläinen

Why should you update your app often enough?

Today is the 22nd of January, so Christmas was almost a month ago. Christmas is one of the biggest holidays among advertisement and that shows in app icons as w

Other · Jan 22nd

By Miira Vehviläinen

Gaming communities and friendship

These times have put us all in a situation we have never experienced before regarding lockdowns and quarantines. Social contacts, which people naturally seek, h

Other · Jan 19th

By Miira Vehviläinen

Questions to go through before developing an app for your company

Making an app seems like a good investment in a world where majority of the time people use their phones to do everything. Some companies focus on mobile usage,

Other · Jan 16th

By Miira Vehviläinen

WhatsApp vs. Signal: Who rocks its security game better?

The comparison between WhatsApp and Signal has people buzzing right now. These are both free chat apps, which are often used more than regular text messages. Th

Other · Jan 11th

By Miira Vehviläinen

Top 5 of December - Games

Let's continue the series of Top 5! This is such a fun series to make and shows the variety of apps and how they succeed - or at least in some categories. Some

Other · Jan 5th

By Miira Vehviläinen

Travel Apps and COVID-19

Living through a time for which not many could've been prepared, makes everyone stand in the same line and start from the beginning. It's not like every company

Other · Dec 17th

By Miira Vehviläinen

The End of Skype for Business - Why and who's next?

We are living a time where online-courses, online-meetings and online-hangouts are a part of our everyday life. We have to limit our physical contact from every

Other · Dec 11th

By Miira Vehviläinen

The many aspects of typography

Previously I have dove into the world of colors and their extreme importance when talking about marketing and making a certain impact on customers. To follow up

Other · Dec 3rd

By Miira Vehviläinen

Push notifications - How to use them efficiently

Have you ever wondered the core reason of push notifications? You see them, you may click on them, or in many cases, you may turn them completely off. App users

Other · Nov 10th

By Miira Vehviläinen

ASO vs. Influencer Marketing

Approximately 10 years ago, digimarketing started using the tool of influencer marketing. However, this new "trend" was only limited to certain celebrities,

Other · Nov 4th

By Miira Vehviläinen

Colors and their effect on us - Part 2: Secondary colors

In Part 1 I examined the primary colors; blue, red and yellow. You would think that these primary colors are ruling the game, but secondary colors are actually

Other · Oct 23rd

By Miira Vehviläinen

Colors and their effect on us - Part 1: Primary Colors

Coloring is an essential part of the branding process, since most people make decisions based on what they see. Colors have a way to make us associate them to d

Other · Oct 21st

By Miira Vehviläinen

Suomalaiset opiskeluapplikaatiot ja niiden kehityskohdat

Ajat joita elämme, on laittanut kaikki meistä tilanteisiin, joihin emme olisi ennen osanneet varautua. Olemme joutuneet soveltamaan ja sopeutumaan uuteen ymp

Other · Oct 15th

By Jesse Lempiäinen

How many people have installed iOS 14?

iOS 14 adaptation rates are coming in fast. After just a week, we've seen over 50% of users who get to our a/b testing pages have iOS 14 installed. Before iOS 1

Other · Sep 29th

By Miira Vehviläinen

Top 5 of August - Business

Welcome back to analyzing the Top 5 of the month. In this series I analyze different App categories in the end of the month and see the journey of the Apps whic

Other · Sep 3rd

By Miira Vehviläinen

Trying out; Top 3 Games of August

I love comparing apps and their success through SensorTower and thus I came up with a new series, where I actually test different free games which have been on

Other · Sep 2nd

By Miira Vehviläinen

Top 5 of August - Entertainment

Welcome back to analyzing the Top 5 of the month. In this series I analyze different App categories in the end of the month and see the journey of the Apps whic

Other · Sep 1st

By Miira Vehviläinen

Top 5 of January - Education

To continue the Top 5 series, next up is Education! This category is very foreign for me, since after researching the rankings, not many of these apps had even

Other · Aug 5th

By Miira Vehviläinen

Top 5 of July - Lifestyle

To continue the Top 5 series, next up is Lifestyle!As in the Top 5 Action Games post, I took the final ranking from the 28th of July, in the US:1. T-Mobile Tues

Other · Aug 3rd

By Miira Vehviläinen

Top 5 of July - Action Games

In this new series, I am going to analyze different App categories in the end of the month and see the journey of the Apps which end up being in the Top 5 of Ap

Other · Aug 1st

By Miira Vehviläinen

HayDay - why is it so addictive?

In an article I wrote a couple weeks back , I talked about my addiction to a specific mobile game. This game is called HayDay, and as I mentioned, it has been a

Other · Jul 7th

By Miira Vehviläinen

Make it stand out - How to make an App: Part 3

In order to make your App stand out, you need to have a marketing plan and do competitive market research. Here, lets brainstorm again. There are several ways t

Other · Jul 6th

By Miira Vehviläinen

The talent behind you. - How to make an App: Part 2

Make sure to read part 1 here. After your brainstorming ideas, don't you dare throw that tool away yet. You will need it throughout the way. However, you shoul

Other · Jul 3rd

By Miira Vehviläinen

Set your goal and brainstorm - How to make an App: Part 1

Today Apps vary from so many categories to another. You can easily find an App for every need and occasion. However, once you've found your perfect app, you sta

Other · Jun 24th

By Miira Vehviläinen

Am I a gamer?

I scrolled through my iPhone's screen time the other day and took a more in-depth look at my screen time per App. I came across the fact that I had played my fa

Other · Jun 19th

By Jani Torppa

Perfecting the Finished Product: Why A/B Testing is a Vital Step for Your Digital Marketing

Today's digital marketplace can be an overwhelming experience, given how condensed it can be. How can people find the right resources? How do they find the ri

Other · May 30th

By Jesse Lempiäinen

Mobile Apps: What are the next industries to benefit by shifting their operations to apps?

Everyday, we are taking more and more steps towards mobility in our lives- working from home, shopping from home, working out at home. Although most people stil

Other · May 22nd

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