A year ago I wrote a post on screenshot trends comparing screenshots back from 2012 to the current at the time. As a result, I thought it would be fun to analyz
There are numerous stages to consider before, during, and after the launch of an app. You may believe that making the proper preparations would provide you with
App Store Optimization and Search Engine Optimization might seem very similar when you first get to know them. However, they are and should be considered as two
In today's global mobile app market, localizing is a necessity to reach a successful ASO strategy that reaches users in different markets. The perfect way to lo
Despite your goals on your app, categorizing it correctly on App Store or/and Google Play is an essential part of your ASO and mobile strategy in order to gain
DescriptionDescriptions are often depreciated compared to other ASO factors and there really should be no reason why. Certainly, as I have mentioned before, peo
This year has been crazy for the whole world and from so many aspects. Everything we once knew, went upside-down. Everyone had to learn new ways to survive and
In the past, companies haven't had the need to update their logos every month or even once a year. A common habit was to change logos every 5 to 10 years or in
ASO is a very new thing to many companies and thus, there are common mistakes made. Hopefully this list will save some of you from either doing mistakes or over
ASO
App Store Optimization, improving several aspects of the app, and optimizing it to get people to download it.
A/B Testing
A research method (also known as
Screenshots are an essential part of alluring users in downloading your App. It is not guaranteed that a great screenshot will create a download, but it is a ne
Due to the current situation, Apple kicked off its annual WWDC yesterday, online for the first time as a virtual event. Apart from face-mask Animoji's and Watch
Regardless of the number of ads you run, in most cases, the users will still have to go through the iOS App Store or Google Play to download your app.
While t
Screenshots come in multiple sizes. Big and small, portrait and landscape, Google Play supports even square. What to do when to do? We'll we've got you covered.
At its core, improving marketability means the increase of IPM (installs per 1000 impressions), which in turn can lead to decreased CPI.
"But while the form
App Store Optimization is crucial, but often we wait until the product is live until we start testing and learning. Luckily in 2020 we have other options.
Wi
The one single element that follows you through the entire funnel despite whether or not the traffic is paid or organic.
For Apple's and Googles featuring, i
Imagine if Coca-Cola had the opportunity to single-handedly go to every store where their customers make their final purchase decision and make sure everything
ASO · Apr 15th
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