By Miira Vehviläinen

Screenshot trends 2021

A year ago I wrote a post on screenshot trends comparing screenshots back from 2012 to the current at the time. As a result, I thought it would be fun to analyz

ASO · Jul 16th

By Miira Vehviläinen

ASO Guide: Keep your ASO strategy alive

There are numerous stages to consider before, during, and after the launch of an app. You may believe that making the proper preparations would provide you with

ASO · Jul 14th

By Miira Vehviläinen

ASO Guide: Comparison of ASO and SEO

App Store Optimization and Search Engine Optimization might seem very similar when you first get to know them. However, they are and should be considered as two

ASO · Jul 5th

By Miira Vehviläinen

ASO Guide - Localization

In today's global mobile app market, localizing is a necessity to reach a successful ASO strategy that reaches users in different markets. The perfect way to lo

ASO · Apr 25th

By Miira Vehviläinen

ASO Guide - Categories

Despite your goals on your app, categorizing it correctly on App Store or/and Google Play is an essential part of your ASO and mobile strategy in order to gain

ASO · Apr 12th

By Miira Vehviläinen

ASO Guide: Description, Ratings & Reviews

DescriptionDescriptions are often depreciated compared to other ASO factors and there really should be no reason why. Certainly, as I have mentioned before, peo

ASO · Apr 6th

By Miira Vehviläinen

ASO in 2021: Secure user journey and overall creativity

This year has been crazy for the whole world and from so many aspects. Everything we once knew, went upside-down. Everyone had to learn new ways to survive and

ASO · Dec 28th

By Miira Vehviläinen

App icons - Has iOS 14 made them worthless?

In the past, companies haven't had the need to update their logos every month or even once a year. A common habit was to change logos every 5 to 10 years or in

ASO · Dec 21st

By Miira Vehviläinen

ASO Guide: 11 ASO Mistakes

ASO is a very new thing to many companies and thus, there are common mistakes made. Hopefully this list will save some of you from either doing mistakes or over

ASO · Nov 25th

By Miira Vehviläinen

ASO Guide: Vocabulary - First steps in becoming an ASO Specialist

ASO App Store Optimization, improving several aspects of the app, and optimizing it to get people to download it. A/B Testing A research method (also known as

ASO · Jul 13th

By Miira Vehviläinen

Screenshot Trends - What is next?

Screenshots are an essential part of alluring users in downloading your App. It is not guaranteed that a great screenshot will create a download, but it is a ne

ASO · Jun 29th

By Jesse Lempiäinen

Apple WWDC 2020: ASO recap

Due to the current situation, Apple kicked off its annual WWDC yesterday, online for the first time as a virtual event. Apart from face-mask Animoji's and Watch

ASO · Jun 23rd

By Jesse Lempiäinen

Custom Details Page (CDP) by Google Play. What will it change?

Regardless of the number of ads you run, in most cases, the users will still have to go through the iOS App Store or Google Play to download your app. While t

ASO · May 29th

By Jesse Lempiäinen

The Ultimate App Submission marketing guideline 2020

Screenshots come in multiple sizes. Big and small, portrait and landscape, Google Play supports even square. What to do when to do? We'll we've got you covered.

ASO · May 19th

By Jani Torppa

Improve marketability, save millions

At its core, improving marketability means the increase of IPM (installs per 1000 impressions), which in turn can lead to decreased CPI. "But while the form

ASO · Apr 18th

By Jani Torppa

3 production phases to run ASO in 2020!

App Store Optimization is crucial, but often we wait until the product is live until we start testing and learning. Luckily in 2020 we have other options. Wi

ASO · Apr 17th

By Jesse Lempiäinen

Why you need to focus on your icon!

The one single element that follows you through the entire funnel despite whether or not the traffic is paid or organic. For Apple's and Googles featuring, i

ASO · Apr 16th

By Jesse Lempiäinen

App Store Optimisation, what and why?

Imagine if Coca-Cola had the opportunity to single-handedly go to every store where their customers make their final purchase decision and make sure everything

ASO · Apr 15th

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